# Bookends Financial Planning

> Bookends Financial Planning is an SEC-registered investment advisory firm in Indianapolis, IN, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 24, 2026.

- CRD: 305301
- Filed as: BOOKENDS FINANCIAL PLANNING
- Legal name: Wetzel Investment Advisors, Inc.
- Also doing business as: BOOKENDS FINANCIAL PLANNING
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Indianapolis, IN
- Filing period: October 2026
- Form ADV filing dated: March 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/305301
- AdvisorCensus page: https://advisorcensus.com/firm/bookends-financial-planning-indianapolis-in-305301

## Quick answers

**How is Bookends Financial Planning compensated?**
On its Form ADV (Item 5.E, October 2026), Bookends Financial Planning reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions; other.

**How much does Bookends Financial Planning charge?**
Its Form ADV Part 2A brochure dated March 24, 2026 states: Up to $1,999,999.99: 1.3% a year; $2,000,000 to $9,999,999.99: 1% a year; Above $10,000,000: 0.75% a year; Flat fee: $1,500 to $10,000 (Financial Planning); Hourly rate: $350 an hour (Financial Planning). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Bookends Financial Planning located?**
Bookends Financial Planning's principal office is in Indianapolis, IN, according to its Form ADV.

**Is Bookends Financial Planning registered with the SEC or a state?**
Bookends Financial Planning is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 305301.

**How much does Bookends Financial Planning manage?**
Bookends Financial Planning reports $338,348,236 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (100% discretionary).

**How have Bookends Financial Planning's assets and staff changed since 2021?**
In the Form ADV data for Bookends Financial Planning: Regulatory assets under management: $214,672,326 in the October 2021 data and $338,348,236 in the October 2026 data, up 58%. Total employees: 8 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Bookends Financial Planning serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (431); high net worth individuals (89); corporations or other businesses not listed above (1).

**Which custodians does Bookends Financial Planning use?**
Bookends Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Raymond James & Associates, Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Bookends Financial Planning report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/305301

**What changed in Bookends Financial Planning's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $288,955,121 to $338,348,236 (+17%). Employees performing advisory functions went from 6 to 5.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Commissions
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 24, 2026)

- Up to $1,999,999.99: 1.3% a year
- $2,000,000 to $9,999,999.99: 1% a year
- Above $10,000,000: 0.75% a year

> Our annual fees for Portfolio Management Services are based upon a percentage of assets undermanagement and generally range from 0.75% to 1.3%, as established below.

> $0 to $1,999,999.99 1.3%

> $2,000,000 to $9,999,999.99 1.0%

> $10,000,000 + 0.75%

- Flat fee: $1,500 to $10,000 (Financial Planning)

> Our Financial Planning fees are calculated and charged on a fixed fee basis, typically ranging from $1,500 to $10,000, depending on the specific arrangement reached with the client

- Hourly rate: $350 an hour (Financial Planning)

> Our Financial Planning fees are calculated and charged on a fixed fee basis, typically ranging from $1,500 to $10,000, depending on the specific arrangement reached with the client or at the Firm’s discretion at an hourly rate of $350.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Raymond James & Associates, Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $338,348,236
- Discretionary: $338,348,236
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 431 | $129,710,294 |
| High net worth individuals | 89 | $208,416,944 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 1 | $220,998 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 2020 (6 years)
- Employees: 10 total, 5 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: FL, IN, KY, LA, OH, TN, TX, VA, WV
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- bookendsfinancialplanning.com
- bookendsfp.libsyn.com
- Facebook @BookendsFinancialPlanning
- Instagram @bookendsfp
- YouTube @UClyAd-mcMuHloJw3fHqJ38g

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $214,672,326 | 8 | March 11, 2021 |
| October 2022 | $236,806,125 | 8 | June 7, 2022 |
| October 2023 | $206,400,292 | 6 | April 13, 2023 |
| October 2024 | $254,062,036 | 9 | May 9, 2024 |
| October 2025 | $288,955,121 | 10 | June 10, 2025 |
| October 2026 | $338,348,236 | 10 | March 24, 2026 |

Regulatory assets under management: $214,672,326 in the October 2021 data and $338,348,236 in the October 2026 data, up 58%.
Total employees: 8 in October 2021 and 10 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $288,955,121 to $338,348,236 (+17%).
- Employees performing advisory functions went from 6 to 5.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Bookends Financial Planning (CRD 305301): Form ADV filing data as of October 2026.