{
  "crd_number": 305301,
  "slug": "bookends-financial-planning-indianapolis-in-305301",
  "primary_business_name": "BOOKENDS FINANCIAL PLANNING",
  "legal_name": "WETZEL INVESTMENT ADVISORS, INC.",
  "dbas": [
    "BOOKENDS FINANCIAL PLANNING"
  ],
  "city": "Indianapolis",
  "state": "IN",
  "country": "United States",
  "cbsa_code": "26900",
  "metro": {
    "cbsa_code": "26900",
    "common_name": "Indianapolis",
    "msa_name": "Indianapolis-Carmel-Greenwood, IN",
    "path": "/advisors/in/indianapolis"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2020-01-02",
  "years_registered": 6,
  "period": "2026-10-01",
  "filing_date": "2026-03-24",
  "carried_forward": false,
  "raum_total": 338348236.0,
  "raum_discretionary": 338348236.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 10,
  "advisory_employees": 5,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": 0.0,
      "count": 0
    },
    "individuals": {
      "raum": 129710294.0,
      "count": 431
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 0.0,
      "count": 0
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 208416944.0,
      "count": 89
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 220998.0,
      "count": 1
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "commissions",
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "periodicals_newsletters",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "IN",
    "KY",
    "LA",
    "OH",
    "TN",
    "TX",
    "VA",
    "WV"
  ],
  "websites": [
    "https://bookendsfinancialplanning.com",
    "https://bookendsfp.libsyn.com",
    "https://facebook.com/BookendsFinancialPlanning",
    "https://instagram.com/bookendsfp",
    "https://youtube.com/channel/UClyAd-mcMuHloJw3fHqJ38g"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/305301",
  "city_as_filed": "INDIANAPOLIS",
  "url": "https://advisorcensus.com/firm/bookends-financial-planning-indianapolis-in-305301",
  "display_name": "Bookends Financial Planning",
  "summary": "Bookends Financial Planning is an SEC-registered investment advisory firm in Indianapolis, IN, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 24, 2026.",
  "citation": "AdvisorCensus. Bookends Financial Planning (CRD 305301): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Commissions",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Publication of periodicals or newsletters",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Bookends Financial Planning compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Bookends Financial Planning reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions; other."
    },
    {
      "q": "What does Bookends Financial Planning's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated March 24, 2026 states: Up to $1,999,999.99: 1.3% a year; $2,000,000 to $9,999,999.99: 1% a year; Above $10,000,000: 0.75% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Bookends Financial Planning located?",
      "a": "Bookends Financial Planning's principal office is in Indianapolis, IN, according to its Form ADV."
    },
    {
      "q": "Is Bookends Financial Planning registered with the SEC or a state?",
      "a": "Bookends Financial Planning is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 305301."
    },
    {
      "q": "How much does Bookends Financial Planning manage?",
      "a": "Bookends Financial Planning reports $338,348,236 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (100% discretionary)."
    },
    {
      "q": "How have Bookends Financial Planning's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Bookends Financial Planning: Regulatory assets under management: $214,672,326 in the October 2021 data and $338,348,236 in the October 2026 data, up 58%. Total employees: 8 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Bookends Financial Planning serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (431); high net worth individuals (89); corporations or other businesses not listed above (1)."
    },
    {
      "q": "Which custodians does Bookends Financial Planning use?",
      "a": "Bookends Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Raymond James & Associates, Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Bookends Financial Planning report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/305301"
    },
    {
      "q": "What changed in Bookends Financial Planning's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $288,955,121 to $338,348,236 (+17%). Employees performing advisory functions went from 6 to 5."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 214672326.0,
      "total_employees": 8,
      "filing_date": "2021-03-11"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 236806125.0,
      "total_employees": 8,
      "filing_date": "2022-06-07"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 206400292.0,
      "total_employees": 6,
      "filing_date": "2023-04-13"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 254062036.0,
      "total_employees": 9,
      "filing_date": "2024-05-09"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 288955121.0,
      "total_employees": 10,
      "filing_date": "2025-06-10"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 338348236.0,
      "total_employees": 10,
      "filing_date": "2026-03-24"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $288,955,121 to $338,348,236 (+17%).",
        "Employees performing advisory functions went from 6 to 5."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 24, 2026",
    "tiers": [
      {
        "band": "Up to $1,999,999.99",
        "rate": "1.3%"
      },
      {
        "band": "$2,000,000 to $9,999,999.99",
        "rate": "1%"
      },
      {
        "band": "Above $10,000,000",
        "rate": "0.75%"
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $1,999,999.99: 1.3% a year",
          "$2,000,000 to $9,999,999.99: 1% a year",
          "Above $10,000,000: 0.75% a year"
        ],
        "quotes": [
          "Our annual fees for Portfolio Management Services are based upon a percentage of assets undermanagement and generally range from 0.75% to 1.3%, as established below.",
          "$0 to $1,999,999.99 1.3%",
          "$2,000,000 to $9,999,999.99 1.0%",
          "$10,000,000 + 0.75%"
        ]
      }
    ],
    "quotes": [
      "Our annual fees for Portfolio Management Services are based upon a percentage of assets undermanagement and generally range from 0.75% to 1.3%, as established below.",
      "$0 to $1,999,999.99 1.3%",
      "$2,000,000 to $9,999,999.99 1.0%",
      "$10,000,000 + 0.75%"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Raymond James & Associates, Inc.",
      "name_as_filed": "RAYMOND JAMES & ASSOCIATES, INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/bookends-financial-planning-indianapolis-in-305301.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 431,
      "fewer_than_5": false,
      "raum": 129710294.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 89,
      "fewer_than_5": false,
      "raum": 208416944.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 1,
      "fewer_than_5": false,
      "raum": 220998.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/305301",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}