{ "crd_number": 341095, "slug": "blue-horizon-equity-inc-pittsford-ny-341095", "primary_business_name": "BLUE HORIZON EQUITY, INC.", "legal_name": "BLUE HORIZON EQUITY, INC.", "dbas": [ "ASPIRE FINANCIAL GROUP", "CAVE WEALTH MANAGEMNET", "FORGE FINANCIAL ADVISORS", "PATHWAY WEALTH MANAGEMENT AND INSURANCE GROUP", "SOLENNIAL WEALTH MANAGEMENT" ], "city": "Pittsford", "state": "NY", "country": "United States", "cbsa_code": "40380", "metro": { "cbsa_code": "40380", "common_name": "Rochester", "msa_name": "Rochester, NY", "path": "/advisors/ny/rochester" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2026-05-06", "years_registered": 0, "period": "2026-10-01", "filing_date": "2026-09-15", "carried_forward": false, "raum_total": 745938696.0, "raum_discretionary": 745903493.0, "raum_non_discretionary": 35203.0, "raum_band": "500m_1b", "raum_band_label": "$500 million to $1 billion", "total_employees": 45, "advisory_employees": 45, "client_count_bucket": "fewer_than_5_in_some_types", "clients_by_type": { "charitable": { "raum": 935790.0, "count": null, "fewer_than_5": true }, "individuals": { "raum": 517185468.0, "count": 1422 }, "high_net_worth_individuals": { "raum": 219953987.0, "count": 56 }, "corporations_other_businesses": { "raum": 7863451.0, "count": 13 } }, "compensation_types": [ "fixed", "hourly", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "portfolio_management_individuals", "selection_of_other_advisers" ], "wrap_fee_participant": true, "disclosure_yes_count": 0, "states_registered": [ "AR", "CA", "CT", "DC", "FL", "GA", "IN", "MA", "MI", "MN", "NC", "NJ", "NY", "OH", "OR", "PA", "RI", "SC", "TX", "UT", "VA", "VT", "WV" ], "websites": [ "https://abelwealthmanagement.com", "https://aspirefinancialny.com", "https://cavewealth.com", "https://forgefinancialadvisors.com", "https://itppartners.com", "https://nassauwm.com", "https://pathwayfg.com", "https://solennialfinancial.com" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/341095", "city_as_filed": "PITTSFORD", "url": "https://advisorcensus.com/firm/blue-horizon-equity-inc-pittsford-ny-341095", "display_name": "Blue Horizon Equity, Inc.", "summary": "Blue Horizon Equity, Inc. is an SEC-registered investment advisory firm in Pittsford, NY, registered since 2026, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated September 15, 2026.", "citation": "AdvisorCensus. Blue Horizon Equity, Inc. (CRD 341095): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Selection of other advisers (including private fund managers)" ], "quick_answers": [ { "q": "How is Blue Horizon Equity, Inc. compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Blue Horizon Equity, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)." }, { "q": "Where is Blue Horizon Equity, Inc. located?", "a": "Blue Horizon Equity, Inc.'s principal office is in Pittsford, NY, according to its Form ADV; the October 2026 filing also lists 7 other offices (Schedule D, Section 1.F)." }, { "q": "Is Blue Horizon Equity, Inc. registered with the SEC or a state?", "a": "Blue Horizon Equity, Inc. is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 341095." }, { "q": "How much does Blue Horizon Equity, Inc. manage?", "a": "Blue Horizon Equity, Inc. reports $745,938,696 in regulatory assets under management in its Form ADV filing dated September 15, 2026 (100% discretionary)." }, { "q": "What types of clients does Blue Horizon Equity, Inc. serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,422); high net worth individuals (56); corporations or other businesses not listed above (13)." }, { "q": "Which custodians does Blue Horizon Equity, Inc. use?", "a": "Blue Horizon Equity, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets." }, { "q": "Does Blue Horizon Equity, Inc. report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/341095" }, { "q": "What changed in Blue Horizon Equity, Inc.'s recent Form ADV filings?", "a": "In the October 2026 filing data: Registered or notice-filed in IN." } ], "filing_history": [], "recent_changes": [ { "period": "2026-10-01", "period_label": "October 2026", "notes": [ "Registered or notice-filed in IN." ] }, { "period": "2026-07-01", "period_label": "July 2026", "notes": [ "No longer lists the business name 21st Century Planners.", "No longer lists the business name Bailey Financial Planning.", "No longer lists the business name Cape COD Wealth Streategies & Insurance Services, LLC.", "No longer lists the business name Carlozzi Financial Services.", "No longer lists the business name Daniel N. Saxe.", "No longer lists the business name Finger Lakes Investments.", "No longer lists the business name Genesis Asset Management Group Inc..", "No longer lists the business name Laporte Wealth Management Group.", "No longer lists the business name Magii Pension Services.", "No longer lists the business name Waterstone Financial Services.", "No longer lists an office in Atlanta, GA.", "No longer lists an office in Farmingdale, NY.", "No longer lists an office in Hauppauge, NY.", "No longer lists an office in Jacksonville Beach, FL.", "No longer lists an office in Mt. Pleasant, SC.", "No longer lists an office in New York, NY.", "No longer lists an office in Penn Yan, NY.", "No longer lists an office in Pittsford, NY.", "No longer lists an office in Poland, OH.", "No longer lists an office in Salem, OH.", "No longer lists an office in South Yarmouth, MA." ] }, { "period": "2026-06-01", "period_label": "June 2026", "notes": [ "Newly registered with the SEC." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Pershing LLC", "name_as_filed": "PERSHING LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/blue-horizon-equity-inc-pittsford-ny-341095.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 1422, "fewer_than_5": false, "raum": 517185468.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 56, "fewer_than_5": false, "raum": 219953987.0 }, { "type": "charitable", "label": "Charitable organizations", "count": null, "fewer_than_5": true, "raum": 935790.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 13, "fewer_than_5": false, "raum": 7863451.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/341095", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }