# Bass and Bell, Inc.

> Bass and Bell, Inc. is an SEC-registered investment advisory firm in Little Rock, AR, registered since 2019, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 25, 2026.

- CRD: 300557
- Filed as: BASS AND BELL, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Little Rock, AR
- Filing period: October 2026
- Form ADV filing dated: March 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/300557
- AdvisorCensus page: https://advisorcensus.com/firm/bass-and-bell-inc-little-rock-ar-300557

## Quick answers

**How is Bass and Bell, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Bass and Bell, Inc. reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Bass and Bell, Inc. located?**
Bass and Bell, Inc.'s principal office is in Little Rock, AR, according to its Form ADV.

**Is Bass and Bell, Inc. registered with the SEC or a state?**
Bass and Bell, Inc. is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 300557.

**How much does Bass and Bell, Inc. manage?**
Bass and Bell, Inc. reports $1,024,897,615 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (100% discretionary).

**How have Bass and Bell, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Bass and Bell, Inc.: Regulatory assets under management: $486,769,811 in the October 2021 data and $1,024,897,615 in the October 2026 data, up 111%. Total employees: 4 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Bass and Bell, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (220); individuals (other than high net worth individuals) (109); corporations or other businesses not listed above (22).

**Which custodians does Bass and Bell, Inc. use?**
Bass and Bell, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Raymond James & Associates, Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Bass and Bell, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/300557

**What changed in Bass and Bell, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 5 to 6. Regulatory assets under management went from $874,625,136 to $1,024,897,615 (+17%). Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Raymond James & Associates, Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,024,897,615
- Discretionary: $1,021,479,418
- Non-discretionary: $3,418,197

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 109 | $78,512,599 |
| High net worth individuals | 220 | $809,971,384 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 15 | $34,604,345 |
| Charitable organizations | 7 | $83,479,618 |
| Corporations or other businesses not listed above | 22 | $18,329,669 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2019 (7 years)
- Employees: 6 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AR, CA, CO, FL, GA, LA, NH, TN, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- bassandbell.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $486,769,811 | 4 | May 5, 2021 |
| October 2022 | $580,281,843 | 4 | March 28, 2022 |
| October 2023 | $600,166,582 | 5 | August 29, 2023 |
| October 2024 | $711,412,642 | 5 | March 15, 2024 |
| October 2025 | $874,625,136 | 5 | January 29, 2025 |
| October 2026 | $1,024,897,615 | 6 | March 25, 2026 |

Regulatory assets under management: $486,769,811 in the October 2021 data and $1,024,897,615 in the October 2026 data, up 111%.
Total employees: 4 in October 2021 and 6 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 5 to 6.
- Regulatory assets under management went from $874,625,136 to $1,024,897,615 (+17%).
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Bass and Bell, Inc. (CRD 300557): Form ADV filing data as of October 2026.