# Baron Financial Group LLC

> Baron Financial Group LLC is an SEC-registered investment advisory firm in Fair Lawn, NJ, registered since 2007, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 10, 2026.

- CRD: 144234
- Filed as: BARON FINANCIAL GROUP LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Fair Lawn, NJ
- Filing period: October 2026
- Form ADV filing dated: September 10, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/144234
- AdvisorCensus page: https://advisorcensus.com/firm/baron-financial-group-llc-fair-lawn-nj-144234

## Quick answers

**How is Baron Financial Group LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Baron Financial Group LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Baron Financial Group LLC charge?**
Its Form ADV Part 2A brochure dated March 12, 2026 states: Up to $2,000,000: 1% a year; $2,000,000 to $5,000,000: 0.75% a year; Above $5,000,000: 0.5% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Baron Financial Group LLC located?**
Baron Financial Group LLC's principal office is in Fair Lawn, NJ, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Baron Financial Group LLC registered with the SEC or a state?**
Baron Financial Group LLC is an SEC-registered investment advisory firm, registered since 2007. Status as filed: Approved. CRD 144234.

**How much does Baron Financial Group LLC manage?**
Baron Financial Group LLC reports $369,113,175 in regulatory assets under management in its Form ADV filing dated September 10, 2026 (99% discretionary).

**How have Baron Financial Group LLC's assets and staff changed since 2021?**
In the Form ADV data for Baron Financial Group LLC: Regulatory assets under management: $288,675,538 in the October 2021 data and $369,113,175 in the October 2026 data, up 28%. Total employees: 10 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Baron Financial Group LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (200); high net worth individuals (106); charitable organizations (9).

**Which custodians does Baron Financial Group LLC use?**
Baron Financial Group LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Baron Financial Group LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/144234

**What changed in Baron Financial Group LLC's recent Form ADV filings?**
In the October 2026 filing data: Added an office in Parsippany, NJ. No longer lists an office in Morristown, NJ.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 12, 2026)

- Up to $2,000,000: 1% a year
- $2,000,000 to $5,000,000: 0.75% a year
- Above $5,000,000: 0.5% a year

> The annualized fee for Investment Supervisory Services will be charged as a percentage of assets under advisory service, according to the following schedule: 1.00% on the first $2,000,000 0.75% on amounts greater than $2,000,000 and up to $5,000,000 0.50% on any amount over $5,000,000

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $369,113,175
- Discretionary: $364,059,237
- Non-discretionary: $5,053,938

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 200 | $82,819,455 |
| High net worth individuals | 106 | $274,546,868 |
| Charitable organizations | 9 | $11,746,852 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 2007 (19 years)
- Employees: 9 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, FL, IL, NJ, NY, PA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Parsippany, NJ
- Sarasota, FL

### Websites listed on Form ADV (Item 1.I)
- baron-financial.com
- vimeo.com/user95861468
- LinkedIn @baron-financial-group
- YouTube @BaronFinancial

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $288,675,538 | 10 | July 2, 2021 |
| October 2022 | $347,038,606 | 9 | February 22, 2022 |
| October 2023 | $300,651,603 | 9 | March 21, 2023 |
| October 2024 | $331,781,010 | 8 | June 25, 2024 |
| October 2025 | $340,028,810 | 8 | March 7, 2025 |
| October 2026 | $369,113,175 | 9 | September 10, 2026 |

Regulatory assets under management: $288,675,538 in the October 2021 data and $369,113,175 in the October 2026 data, up 28%.
Total employees: 10 in October 2021 and 9 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Added an office in Parsippany, NJ.
- No longer lists an office in Morristown, NJ.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Baron Financial Group LLC (CRD 144234): Form ADV filing data as of October 2026.