{
  "crd_number": 290555,
  "slug": "banorte-asset-management-inc-houston-tx-290555",
  "primary_business_name": "BANORTE ASSET MANAGEMENT, INC.",
  "legal_name": "BANORTE ASSET MANAGEMENT, INC.",
  "dbas": [
    "B.A.M. DIGITAL",
    "BANORTE WEALTH ADVISORS",
    "BANORTE WEALTH MANAGEMENT"
  ],
  "city": "Houston",
  "state": "TX",
  "country": "United States",
  "cbsa_code": "26420",
  "metro": {
    "cbsa_code": "26420",
    "common_name": "Houston",
    "msa_name": "Houston-Pasadena-The Woodlands, TX",
    "path": "/advisors/tx/houston"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2019-03-25",
  "years_registered": 7,
  "period": "2026-10-01",
  "filing_date": "2026-05-19",
  "carried_forward": false,
  "raum_total": 661189262.0,
  "raum_discretionary": 516791604.0,
  "raum_non_discretionary": 144397658.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 40,
  "advisory_employees": 17,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 1197191.0,
      "count": 1,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 184671204.0,
      "count": 747
    },
    "high_net_worth_individuals": {
      "raum": 382512577.0,
      "count": 93
    },
    "corporations_other_businesses": {
      "raum": 92808290.0,
      "count": 28
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 3,
  "states_registered": [
    "TX"
  ],
  "websites": [
    "https://bam.globalinvest.us",
    "https://banortewealthmanagement.com",
    "https://linkedin.com/company/banorte-securities-international-ltd"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/290555",
  "disclosure_items": [
    {
      "item": "11.C(2)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?"
    },
    {
      "item": "11.C(4)",
      "question": "Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.C(5)",
      "question": "Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?"
    }
  ],
  "city_as_filed": "HOUSTON",
  "url": "https://advisorcensus.com/firm/banorte-asset-management-inc-houston-tx-290555",
  "display_name": "Banorte Asset Management, Inc.",
  "summary": "Banorte Asset Management, Inc. is an SEC-registered investment advisory firm in Houston, TX, registered since 2019, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated May 19, 2026.",
  "citation": "AdvisorCensus. Banorte Asset Management, Inc. (CRD 290555): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Banorte Asset Management, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Banorte Asset Management, Inc. reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Banorte Asset Management, Inc. located?",
      "a": "Banorte Asset Management, Inc.'s principal office is in Houston, TX, according to its Form ADV; the June 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Banorte Asset Management, Inc. registered with the SEC or a state?",
      "a": "Banorte Asset Management, Inc. is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 290555."
    },
    {
      "q": "How much does Banorte Asset Management, Inc. manage?",
      "a": "Banorte Asset Management, Inc. reports $661,189,262 in regulatory assets under management in its Form ADV filing dated May 19, 2026 (78% discretionary)."
    },
    {
      "q": "How have Banorte Asset Management, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Banorte Asset Management, Inc.: Regulatory assets under management: $106,891,633 in the October 2021 data and $661,189,262 in the October 2026 data, up 519%. Total employees: 14 in October 2021 and 40 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Banorte Asset Management, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (747); high net worth individuals (93); corporations or other businesses not listed above (28)."
    },
    {
      "q": "Which custodians does Banorte Asset Management, Inc. use?",
      "a": "Banorte Asset Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Interactive Brokers LLC and Pershing LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Banorte Asset Management, Inc. report any disciplinary disclosures?",
      "a": "Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/290555"
    },
    {
      "q": "What changed in Banorte Asset Management, Inc.'s recent Form ADV filings?",
      "a": "In the June 2026 filing data: Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 106891633.0,
      "total_employees": 14,
      "filing_date": "2021-09-03"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 155036773.0,
      "total_employees": 17,
      "filing_date": "2022-08-05"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 139381819.0,
      "total_employees": 14,
      "filing_date": "2023-10-03"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 217562323.0,
      "total_employees": 29,
      "filing_date": "2024-03-21"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 336853862.0,
      "total_employees": 32,
      "filing_date": "2025-06-25"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 661189262.0,
      "total_employees": 40,
      "filing_date": "2026-05-19"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "No longer lists the business name BAM Digital.",
        "Added the business name B.A.M. Digital.",
        "Employees performing advisory functions went from 16 to 17.",
        "Regulatory assets under management went from $336,853,862 to $661,189,262 (+96%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Interactive Brokers LLC",
      "name_as_filed": "INTERACTIVE BROKERS LLC",
      "affiliated": false
    },
    {
      "name": "Pershing LLC",
      "name_as_filed": "PERSHING LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/banorte-asset-management-inc-houston-tx-290555.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 747,
      "fewer_than_5": false,
      "raum": 184671204.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 93,
      "fewer_than_5": false,
      "raum": 382512577.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 1,
      "fewer_than_5": true,
      "raum": 1197191.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 28,
      "fewer_than_5": false,
      "raum": 92808290.0
    }
  ],
  "disclosure_line": "Reports 3 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/290555",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}