# Bailard, Inc.

> Bailard, Inc. is an SEC-registered investment advisory firm in Foster City, CA, registered since 1972, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 17, 2026.

- CRD: 110550
- Filed as: BAILARD, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Foster City, CA
- Filing period: October 2026
- Form ADV filing dated: September 17, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/110550
- AdvisorCensus page: https://advisorcensus.com/firm/bailard-inc-foster-city-ca-110550

## Quick answers

**How is Bailard, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Bailard, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); performance-based fees.

**How much does Bailard, Inc. charge?**
Its Form ADV Part 2A brochure dated August 14, 2026 states: Flat fee: $3,500 to $15,000 (financial planning services); Subscription: $2,000 to $50,000 a year (specialized investment analysis or projects and/or ongoing financial…). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Bailard, Inc. located?**
Bailard, Inc.'s principal office is in Foster City, CA, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Bailard, Inc. registered with the SEC or a state?**
Bailard, Inc. is an SEC-registered investment advisory firm, registered since 1972. Status as filed: Approved. CRD 110550.

**How much does Bailard, Inc. manage?**
Bailard, Inc. reports $7,560,902,564 in regulatory assets under management in its Form ADV filing dated September 17, 2026 (99% discretionary).

**How have Bailard, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Bailard, Inc.: Regulatory assets under management: $4,996,638,490 in the October 2021 data and $7,560,902,564 in the October 2026 data, up 51%. Total employees: 65 in October 2021 and 83 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Bailard, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (831); individuals (other than high net worth individuals) (237); charitable organizations (49).

**Which custodians does Bailard, Inc. use?**
Bailard, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists BNY Mellon Capital Markets, LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

**Does Bailard, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110550

**What changed in Bailard, Inc.'s recent Form ADV filings?**
In the October 2026 filing data: Changed its office addresses in San Francisco, CA. Added an office in New York, NY.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Performance-based fees

### Fees and minimums (Form ADV Part 2A brochure dated August 14, 2026)

- Flat fee: $3,500 to $15,000 (financial planning services)

> Financial planning services are generally included in wealth management clients' advisory fees. However, we occasionally provide financial planning services at a flat fee, typically $3,500-$15,000 per engagement.

- Subscription: $2,000 to $50,000 a year (specialized investment analysis or projects and/or ongoing financial…)

> In these instances, we charge a retainer, typically ranging from $2,000 to $50,000 annually, depending on complexity.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- BNY Mellon Capital Markets, LLC
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $7,560,902,564
- Discretionary: $7,513,400,617
- Non-discretionary: $47,501,947

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 237 | $110,171,672 |
| High net worth individuals | 831 | $5,265,980,962 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 3 | $62,337,956 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 2 | $680,837,062 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 3 | $15,975,773 |
| Charitable organizations | 49 | $388,727,564 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 1 | $32,614,697 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 1 | $982,468,226 |
| Corporations or other businesses not listed above | 10 | $21,788,652 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (and business development companies)
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Publication of periodicals or newsletters
- Educational seminars/workshops
- Other

### Firm details
- Registered since: 1972 (54 years)
- Employees: 83 total, 42 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- New York, NY
- San Francisco, CA

### Websites listed on Form ADV (Item 1.I)
- bailard.com
- LinkedIn @BAILARD-INC.
- LinkedIn @blaine-townsend-cima
- LinkedIn @dave-harrison-smith
- LinkedIn @debbietanguay
- LinkedIn @erinmrandolph
- LinkedIn @estatepro
- LinkedIn @james-pinkerton-65b27116
- LinkedIn @michael-faust
- LinkedIn @sonya-thadhani-mughal
- LinkedIn @tess-gruenstein-aa6b736

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $4,996,638,490 | 65 | June 28, 2021 |
| October 2022 | $5,504,752,654 | 62 | June 16, 2022 |
| October 2023 | $5,297,962,012 | 70 | August 24, 2023 |
| October 2024 | $6,062,652,350 | 75 | June 20, 2024 |
| October 2025 | $6,538,323,255 | 80 | July 1, 2025 |
| October 2026 | $7,560,902,564 | 83 | September 17, 2026 |

Regulatory assets under management: $4,996,638,490 in the October 2021 data and $7,560,902,564 in the October 2026 data, up 51%.
Total employees: 65 in October 2021 and 83 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Changed its office addresses in San Francisco, CA.
- Added an office in New York, NY.

### June 2026
- Regulatory assets under management went from $6,538,323,255 to $7,560,902,564 (+16%).

### February 2026
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Bailard, Inc. (CRD 110550): Form ADV filing data as of October 2026.