{
  "crd_number": 110550,
  "slug": "bailard-inc-foster-city-ca-110550",
  "primary_business_name": "BAILARD, INC.",
  "legal_name": "BAILARD, INC.",
  "dbas": [],
  "city": "Foster City",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41860",
  "metro": {
    "cbsa_code": "41860",
    "common_name": "San Francisco",
    "msa_name": "San Francisco-Oakland-Fremont, CA",
    "path": "/advisors/ca/san-francisco"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1972-03-03",
  "years_registered": 54,
  "period": "2026-10-01",
  "filing_date": "2026-09-17",
  "carried_forward": false,
  "raum_total": 7560902564.0,
  "raum_discretionary": 7513400617.0,
  "raum_non_discretionary": 47501947.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 83,
  "advisory_employees": 42,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 388727564.0,
      "count": 49
    },
    "individuals": {
      "raum": 110171672.0,
      "count": 237
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 62337956.0,
      "count": 3
    },
    "pension_profit_sharing": {
      "raum": 15975773.0,
      "count": 3,
      "fewer_than_5": true
    },
    "other_investment_advisers": {
      "raum": 32614697.0,
      "count": 1,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 5265980962.0,
      "count": 831
    },
    "pooled_investment_vehicles": {
      "raum": 680837062.0,
      "count": 2
    },
    "corporations_other_businesses": {
      "raum": 21788652.0,
      "count": 10
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 982468226.0,
      "count": 1,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "other",
    "periodicals_newsletters",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_investment_companies",
    "portfolio_management_pooled_vehicles"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VI",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://bailard.com",
    "https://linkedin.com/COMPANY/BAILARD-INC.",
    "https://linkedin.com/in/blaine-townsend-cima",
    "https://linkedin.com/in/dave-harrison-smith",
    "https://linkedin.com/in/debbietanguay",
    "https://linkedin.com/in/erinmrandolph",
    "https://linkedin.com/in/estatepro",
    "https://linkedin.com/in/james-pinkerton-65b27116",
    "https://linkedin.com/in/michael-faust",
    "https://linkedin.com/in/sonya-thadhani-mughal",
    "https://linkedin.com/in/tess-gruenstein-aa6b736"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/110550",
  "city_as_filed": "FOSTER CITY",
  "url": "https://advisorcensus.com/firm/bailard-inc-foster-city-ca-110550",
  "display_name": "Bailard, Inc.",
  "summary": "Bailard, Inc. is an SEC-registered investment advisory firm in Foster City, CA, registered since 1972, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 17, 2026.",
  "citation": "AdvisorCensus. Bailard, Inc. (CRD 110550): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for investment companies (and business development companies)",
    "Portfolio management for pooled investment vehicles (other than investment companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Publication of periodicals or newsletters",
    "Educational seminars/workshops",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Bailard, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Bailard, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); performance-based fees."
    },
    {
      "q": "How much does Bailard, Inc. charge?",
      "a": "Its Form ADV Part 2A brochure dated August 14, 2026 states: Flat fee: $3,500 to $15,000 (financial planning services); Subscription: $2,000 to $50,000 a year (specialized investment analysis or projects and/or ongoing…). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Bailard, Inc. located?",
      "a": "Bailard, Inc.'s principal office is in Foster City, CA, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Bailard, Inc. registered with the SEC or a state?",
      "a": "Bailard, Inc. is an SEC-registered investment advisory firm, registered since 1972. Status as filed: Approved. CRD 110550."
    },
    {
      "q": "How much does Bailard, Inc. manage?",
      "a": "Bailard, Inc. reports $7,560,902,564 in regulatory assets under management in its Form ADV filing dated September 17, 2026 (99% discretionary)."
    },
    {
      "q": "How have Bailard, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Bailard, Inc.: Regulatory assets under management: $4,996,638,490 in the October 2021 data and $7,560,902,564 in the October 2026 data, up 51%. Total employees: 65 in October 2021 and 83 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Bailard, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (831); individuals (other than high net worth individuals) (237); charitable organizations (49)."
    },
    {
      "q": "Which custodians does Bailard, Inc. use?",
      "a": "Bailard, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists BNY Mellon Capital Markets, LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Bailard, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110550"
    },
    {
      "q": "What changed in Bailard, Inc.'s recent Form ADV filings?",
      "a": "In the October 2026 filing data: Changed its office addresses in San Francisco, CA. Added an office in New York, NY."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 4996638490.0,
      "total_employees": 65,
      "filing_date": "2021-06-28"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 5504752654.0,
      "total_employees": 62,
      "filing_date": "2022-06-16"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 5297962012.0,
      "total_employees": 70,
      "filing_date": "2023-08-24"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 6062652350.0,
      "total_employees": 75,
      "filing_date": "2024-06-20"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 6538323255.0,
      "total_employees": 80,
      "filing_date": "2025-07-01"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 7560902564.0,
      "total_employees": 83,
      "filing_date": "2026-09-17"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-10-01",
      "period_label": "October 2026",
      "notes": [
        "Changed its office addresses in San Francisco, CA.",
        "Added an office in New York, NY."
      ]
    },
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Regulatory assets under management went from $6,538,323,255 to $7,560,902,564 (+16%)."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 14, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Flat fee: $3,500 to $15,000 (financial planning services)",
      "Subscription: $2,000 to $50,000 a year (specialized investment analysis or projects and/or ongoing…)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $3,500 to $15,000 (financial planning services)"
        ],
        "quotes": [
          "Financial planning services are generally included in wealth management clients' advisory fees. However, we occasionally provide financial planning services at a flat fee, typically $3,500-$15,000 per engagement."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Subscription: $2,000 to $50,000 a year (specialized investment analysis or projects and/or ongoing…)"
        ],
        "quotes": [
          "In these instances, we charge a retainer, typically ranging from $2,000 to $50,000 annually, depending on complexity."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "flat",
          "amount": null,
          "min": 3500.0,
          "max": 15000.0,
          "period": "one_time",
          "service": "financial planning services"
        },
        {
          "kind": "subscription",
          "amount": null,
          "min": 2000.0,
          "max": 50000.0,
          "period": "annual",
          "service": "specialized investment analysis or projects and/or ongoing financial planning needs"
        }
      ]
    },
    "quotes": [
      "Financial planning services are generally included in wealth management clients' advisory fees. However, we occasionally provide financial planning services at a flat fee, typically $3,500-$15,000 per engagement.",
      "In these instances, we charge a retainer, typically ranging from $2,000 to $50,000 annually, depending on complexity."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "BNY Mellon Capital Markets, LLC",
      "name_as_filed": "BNY MELLON CAPITAL MARKETS, LLC",
      "affiliated": false
    },
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/bailard-inc-foster-city-ca-110550.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 237,
      "fewer_than_5": false,
      "raum": 110171672.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 831,
      "fewer_than_5": false,
      "raum": 5265980962.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 3,
      "fewer_than_5": false,
      "raum": 62337956.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 2,
      "fewer_than_5": false,
      "raum": 680837062.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 3,
      "fewer_than_5": true,
      "raum": 15975773.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 49,
      "fewer_than_5": false,
      "raum": 388727564.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 1,
      "fewer_than_5": true,
      "raum": 32614697.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 1,
      "fewer_than_5": true,
      "raum": 982468226.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 10,
      "fewer_than_5": false,
      "raum": 21788652.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/110550",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}