# B.A. Roberts Financial Services, Inc.

> B.A. Roberts Financial Services, Inc. is an SEC-registered investment advisory firm in Marquette, MI, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 25, 2026.

- CRD: 289856
- Filed as: B.A. ROBERTS FINANCIAL SERVICES, INC.
- Also doing business as: ROBERTS FINANCIAL SERVICES, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Marquette, MI
- Filing period: October 2026
- Form ADV filing dated: March 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/289856
- AdvisorCensus page: https://advisorcensus.com/firm/b-a-roberts-financial-services-inc-marquette-mi-289856

## Quick answers

**How is B.A. Roberts Financial Services, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), B.A. Roberts Financial Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is B.A. Roberts Financial Services, Inc. located?**
B.A. Roberts Financial Services, Inc.'s principal office is in Marquette, MI, according to its Form ADV.

**Is B.A. Roberts Financial Services, Inc. registered with the SEC or a state?**
B.A. Roberts Financial Services, Inc. is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 289856.

**How much does B.A. Roberts Financial Services, Inc. manage?**
B.A. Roberts Financial Services, Inc. reports $373,879,035 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (93% discretionary).

**How have B.A. Roberts Financial Services, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for B.A. Roberts Financial Services, Inc.: Regulatory assets under management: $427,000,000 in the October 2021 data and $373,879,035 in the October 2026 data, down 12%. Total employees: 11 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does B.A. Roberts Financial Services, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,210); high net worth individuals (134).

**Which custodians does B.A. Roberts Financial Services, Inc. use?**
B.A. Roberts Financial Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does B.A. Roberts Financial Services, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/289856

**What changed in B.A. Roberts Financial Services, Inc.'s recent Form ADV filings?**
In the March 2026 filing data: No longer lists the business name Roberts Financial Services. Added the business name Roberts Financial Services, Inc.. Reported a succession: took over the business of Roberts Financial Services, LLC (CRD 289856) on February 2, 2026. Changed its legal name from Roberts Financial Services, LLC to B.A. Roberts Financial Services, Inc.. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $373,879,035
- Discretionary: $346,141,631
- Non-discretionary: $27,737,404

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,210 | $85,307,910 |
| High net worth individuals | 134 | $276,123,001 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $11,694,231 |
| Charitable organizations | Fewer than 5 | $753,893 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Other

### Firm details
- Registered since: 2018 (8 years)
- Employees: 8 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, IL, LA, MI, MN, TX, VA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- baroberts.com
- LinkedIn @robertsfinancialservices

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $427,000,000 | 11 | February 17, 2021 |
| October 2022 | $510,000,000 | 11 | February 16, 2022 |
| October 2023 | $475,000,000 | 12 | March 10, 2023 |
| October 2024 | $566,750,000 | 12 | April 5, 2024 |
| October 2025 | $630,429,577 | 8 | July 24, 2025 |
| October 2026 | $373,879,035 | 8 | March 25, 2026 |

Regulatory assets under management: $427,000,000 in the October 2021 data and $373,879,035 in the October 2026 data, down 12%.
Total employees: 11 in October 2021 and 8 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- No longer lists the business name Roberts Financial Services.
- Added the business name Roberts Financial Services, Inc..
- Reported a succession: took over the business of Roberts Financial Services, LLC (CRD 289856) on February 2, 2026.
- Changed its legal name from Roberts Financial Services, LLC to B.A. Roberts Financial Services, Inc..
- Updated its list of owners and control persons (Schedule A).

### January 2026
- No longer registered or notice-filed in AZ, CA, CO.

### December 2025
- Changed its legal name from Erts Wealth Advisors, LLC to Roberts Financial Services, LLC.
- Regulatory assets under management went from $630,429,577 to $342,479,628 (-46%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. B.A. Roberts Financial Services, Inc. (CRD 289856): Form ADV filing data as of October 2026.