# Avaii Wealth Management, LLC

> Avaii Wealth Management, LLC is an SEC-registered investment advisory firm in Appleton, WI, registered since 2018, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated September 29, 2026.

- CRD: 298165
- Filed as: AVAII WEALTH MANAGEMENT, LLC
- Also doing business as: WILLIAMS FINANCIAL
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Appleton, WI
- Filing period: October 2026
- Form ADV filing dated: September 29, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/298165
- AdvisorCensus page: https://advisorcensus.com/firm/avaii-wealth-management-llc-appleton-wi-298165

## Quick answers

**How is Avaii Wealth Management, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Avaii Wealth Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Avaii Wealth Management, LLC located?**
Avaii Wealth Management, LLC's principal office is in Appleton, WI, according to its Form ADV.

**Is Avaii Wealth Management, LLC registered with the SEC or a state?**
Avaii Wealth Management, LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 298165.

**How much does Avaii Wealth Management, LLC manage?**
Avaii Wealth Management, LLC reports $602,750,772 in regulatory assets under management in its Form ADV filing dated September 29, 2026 (99% discretionary).

**How have Avaii Wealth Management, LLC's assets and staff changed since 2021?**
In the Form ADV data for Avaii Wealth Management, LLC: Regulatory assets under management: $226,177,558 in the October 2021 data and $602,750,772 in the October 2026 data, up 166%. Total employees: 9 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Avaii Wealth Management, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (802); high net worth individuals (184); pension and profit sharing plans (but not the plan participants or government pension plans) (9).

**Which custodians does Avaii Wealth Management, LLC use?**
Avaii Wealth Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Avaii Wealth Management, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/298165

**What changed in Avaii Wealth Management, LLC's recent Form ADV filings?**
In the October 2026 filing data: Added the business name Williams Financial.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $602,750,772
- Discretionary: $593,794,166
- Non-discretionary: $8,956,606

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 802 | $268,187,788 |
| High net worth individuals | 184 | $316,195,158 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 9 | $16,400,000 |
| Charitable organizations | Fewer than 5 | $1,967,826 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Other

### Firm details
- Registered since: 2018 (8 years)
- Employees: 18 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, IL, MI, MN, NH, TN, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- avaii.com
- Facebook @AvaiiWealthManagement
- Instagram @avaiiwealthmanagement
- LinkedIn @avaii-wealth-management
- TikTok @avaiiwealthmanagement
- YouTube @AvaiiWealthManagement

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $226,177,558 | 9 | September 13, 2021 |
| October 2022 | $315,213,155 | 14 | August 29, 2022 |
| October 2023 | $303,682,414 | 15 | September 8, 2023 |
| October 2024 | $409,612,956 | 15 | September 9, 2024 |
| October 2025 | $442,587,428 | 14 | July 2, 2025 |
| October 2026 | $602,750,772 | 18 | September 29, 2026 |

Regulatory assets under management: $226,177,558 in the October 2021 data and $602,750,772 in the October 2026 data, up 166%.
Total employees: 9 in October 2021 and 18 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Added the business name Williams Financial.

### April 2026
- Employees performing advisory functions went from 9 to 10.
- Regulatory assets under management went from $442,587,428 to $602,750,772 (+36%).

### January 2026
- No longer registered or notice-filed in GA.
- Updated its list of owners and control persons (Schedule A).

### December 2025
- Employees performing advisory functions went from 10 to 9.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Avaii Wealth Management, LLC (CRD 298165): Form ADV filing data as of October 2026.