# Aurora Private Wealth, Inc.

> Aurora Private Wealth, Inc. is an SEC-registered investment advisory firm in Totowa, NJ, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 1, 2026.

- CRD: 281604
- Filed as: AURORA PRIVATE WEALTH, INC.
- Also doing business as: BROWN & BROWN, HARPER & HODGE, INDIGO WEALTH MANAGEMENT, PLANNED PROFESSIONAL ADVISORY, WEALTHPLAN ADVANTAGE
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Totowa, NJ
- Filing period: October 2026
- Form ADV filing dated: July 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/281604
- AdvisorCensus page: https://advisorcensus.com/firm/aurora-private-wealth-inc-totowa-nj-281604

## Quick answers

**How is Aurora Private Wealth, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Aurora Private Wealth, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Aurora Private Wealth, Inc. charge?**
Its Form ADV Part 2A brochure dated July 1, 2026 states: Flat fee: $500 to $15,000 (financial planning and consulting services under a…); Hourly rate: $50 to $800 an hour (financial planning and/or consulting services); Flat fee: $1,000 to $15,000 (consulting service under a stand-alone engagement). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Aurora Private Wealth, Inc. located?**
Aurora Private Wealth, Inc.'s principal office is in Totowa, NJ, according to its Form ADV; the August 2026 filing also lists 10 other offices (Schedule D, Section 1.F).

**Is Aurora Private Wealth, Inc. registered with the SEC or a state?**
Aurora Private Wealth, Inc. is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 281604.

**How much does Aurora Private Wealth, Inc. manage?**
Aurora Private Wealth, Inc. reports $374,030,968 in regulatory assets under management in its Form ADV filing dated July 1, 2026 (100% discretionary).

**How have Aurora Private Wealth, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Aurora Private Wealth, Inc.: Regulatory assets under management: $657,270,737 in the October 2021 data and $374,030,968 in the October 2026 data, down 43%. Total employees: 29 in October 2021 and 21 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Aurora Private Wealth, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,427); high net worth individuals (81).

**Which custodians does Aurora Private Wealth, Inc. use?**
Aurora Private Wealth, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Pershing LLC and SEI Invesments Management Corp as custodians holding 10% or more of its separately managed account assets.

**Does Aurora Private Wealth, Inc. report any disciplinary disclosures?**
Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.D(4) (another regulator's order in the past ten years), 11.E(2) (self-regulatory organization's finding of a rule violation), and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281604

**What changed in Aurora Private Wealth, Inc.'s recent Form ADV filings?**
In the August 2026 filing data: No longer lists the business name Moore Wealth Management. Employees performing advisory functions went from 16 to 12. No longer lists an office in Holmdel, NJ.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated July 1, 2026)

- Flat fee: $500 to $15,000 (financial planning and consulting services under a…)

> Aurora charges a fixed and/or hourly fee for providing financial planning and consulting services under a stand-alone engagement. These fees are negotiable, but range from $500 to $15,000 on a fixed fee basis

- Hourly rate: $50 to $800 an hour (financial planning and/or consulting services)

> Aurora charges a fixed and/or hourly fee for providing financial planning and consulting services under a stand-alone engagement. These fees are negotiable, but range from $500 to $15,000 on a fixed fee basis and/or from $50 to $800 on an hourly basis

- Flat fee: $1,000 to $15,000 (consulting service under a stand-alone engagement)

> In the alternative, we may charge a fixed fee, which should range between $1,000 and $15,000.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Pershing LLC
- SEI Invesments Management Corp

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $374,030,968
- Discretionary: $374,030,968
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,427 | $202,858,280 |
| High net worth individuals | 81 | $171,172,688 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2017 (9 years)
- Employees: 21 total, 12 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CA, CO, CT, DC, DE, FL, GA, HI, IL, KS, KY, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, PA, RI, SC, TN, TX, VA, VT, WA, WI
- Disclosures (Item 11): Reports 3 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.D(4): In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.E(2): Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
- 11.E(4): Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281604

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- Beaver, PA
- East Stroudsburg, PA
- Edison, NJ
- Flemington, NJ
- Mars, PA
- Miami, FL
- Morristown, NJ
- Sarasota, FL
- Uniondale, NY
- Wichita, KS

### Websites listed on Form ADV (Item 1.I)
- aurorapw.com
- harperandhodge.com
- indigowealthmanagement.com
- kristyberger.com
- standardpensionservices.com
- structuredportfolios.com
- theconciousportfolios.com
- wealthplanadv.com
- Facebook @EricMonroeSrAssociate
- Facebook @auroraprivatewealth
- Facebook @ereavenaurorapw
- Facebook @indigowealthmanagement
- Facebook @plannedprofessionalmanagement
- LinkedIn @auroraprivatewealth
- LinkedIn @standard-pension-services
- LinkedIn @wealthplanadvantage
- LinkedIn @ed-reaven-cmfc®-aif®-52811b4
- LinkedIn @eric-monroe-216574
- LinkedIn @gladperez
- LinkedIn @howard-zodicoff-3a366093
- LinkedIn @john-cartledge-9a006a19
- LinkedIn @johnhchapel
- LinkedIn @peterdevlin
- LinkedIn @scott-j-wallach-crpc
- LinkedIn @tim-padva-20311517
- LinkedIn @timothy-l-smith-b1293443
- LinkedIn @kristy-berger
- YouTube @ericmonroe8680

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $657,270,737 | 29 | June 9, 2021 |
| October 2022 | $602,968,401 | 23 | April 7, 2022 |
| October 2023 | $315,263,209 | 24 | September 28, 2023 |
| October 2024 | $363,261,922 | 32 | May 14, 2024 |
| October 2025 | $395,308,639 | 25 | July 17, 2025 |
| October 2026 | $374,030,968 | 21 | July 1, 2026 |

Regulatory assets under management: $657,270,737 in the October 2021 data and $374,030,968 in the October 2026 data, down 43%.
Total employees: 29 in October 2021 and 21 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- No longer lists the business name Moore Wealth Management.
- Employees performing advisory functions went from 16 to 12.
- No longer lists an office in Holmdel, NJ.

### April 2026
- No longer lists the business name Standard Pension Services.
- No longer lists the business name Brio Financial Services.
- Added the business name Brown & Brown.
- Changed its office addresses in Sarasota, FL.
- No longer lists an office in New York, NY.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Aurora Private Wealth, Inc. (CRD 281604): Form ADV filing data as of October 2026.