# Aurora Investment Counsel

> Aurora Investment Counsel is an SEC-registered investment advisory firm in Atlanta, GA, registered since 2001, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 107460
- Filed as: AURORA INVESTMENT COUNSEL
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Atlanta, GA
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/107460
- AdvisorCensus page: https://advisorcensus.com/firm/aurora-investment-counsel-atlanta-ga-107460

## Quick answers

**How is Aurora Investment Counsel compensated?**
On its Form ADV (Item 5.E, October 2026), Aurora Investment Counsel reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Aurora Investment Counsel located?**
Aurora Investment Counsel's principal office is in Atlanta, GA, according to its Form ADV.

**Is Aurora Investment Counsel registered with the SEC or a state?**
Aurora Investment Counsel is an SEC-registered investment advisory firm, registered since 2001. Status as filed: Approved. CRD 107460.

**How much does Aurora Investment Counsel manage?**
Aurora Investment Counsel reports $252,723,544 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (98% discretionary).

**How have Aurora Investment Counsel's assets and staff changed since 2021?**
In the Form ADV data for Aurora Investment Counsel: Regulatory assets under management: $169,320,893 in the October 2021 data and $252,723,544 in the October 2026 data, up 49%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Aurora Investment Counsel serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (53); other investment advisers (11); other (1).

**Which custodians does Aurora Investment Counsel use?**
Aurora Investment Counsel's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Aurora Investment Counsel report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/107460

**What changed in Aurora Investment Counsel's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 3 to 2. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $252,723,544
- Discretionary: $248,513,153
- Non-discretionary: $4,210,391

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| High net worth individuals | 53 | $133,157,774 |
| Charitable organizations | Not reported | $0 |
| Other investment advisers | 11 | $115,355,379 |
| Corporations or other businesses not listed above | 0 | Not reported |
| Other | 1 | $4,210,391 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2001 (25 years)
- Employees: 3 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: GA, NY, SC, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- aurora-invest.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $169,320,893 | 3 | March 8, 2021 |
| October 2022 | $219,095,557 | 3 | March 4, 2022 |
| October 2023 | $190,465,849 | 3 | March 17, 2023 |
| October 2024 | $219,349,185 | 4 | March 11, 2024 |
| October 2025 | $237,457,357 | 4 | May 5, 2025 |
| October 2026 | $252,723,544 | 3 | March 30, 2026 |

Regulatory assets under management: $169,320,893 in the October 2021 data and $252,723,544 in the October 2026 data, up 49%.
Total employees: 3 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 3 to 2.
- Updated its list of owners and control persons (Schedule A).

### December 2025
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Aurora Investment Counsel (CRD 107460): Form ADV filing data as of October 2026.