{
  "crd_number": 107460,
  "slug": "aurora-investment-counsel-atlanta-ga-107460",
  "primary_business_name": "AURORA INVESTMENT COUNSEL",
  "legal_name": "AURORA INVESTMENT COUNSEL",
  "dbas": [],
  "city": "Atlanta",
  "state": "GA",
  "country": "United States",
  "cbsa_code": "12060",
  "metro": {
    "cbsa_code": "12060",
    "common_name": "Atlanta",
    "msa_name": "Atlanta-Sandy Springs-Roswell, GA",
    "path": "/advisors/ga/atlanta"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2001-01-04",
  "years_registered": 25,
  "period": "2026-10-01",
  "filing_date": "2026-03-30",
  "carried_forward": false,
  "raum_total": 252723544.0,
  "raum_discretionary": 248513153.0,
  "raum_non_discretionary": 4210391.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 3,
  "advisory_employees": 2,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 4210391.0,
      "count": 1,
      "description": "NON DISCRETIONARY"
    },
    "charitable": {
      "raum": 0.0,
      "count": null
    },
    "other_investment_advisers": {
      "raum": 115355379.0,
      "count": 11
    },
    "high_net_worth_individuals": {
      "raum": 133157774.0,
      "count": 53
    },
    "corporations_other_businesses": {
      "raum": null,
      "count": 0
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "GA",
    "NY",
    "SC",
    "WI"
  ],
  "websites": [
    "https://aurora-invest.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/107460",
  "city_as_filed": "ATLANTA",
  "url": "https://advisorcensus.com/firm/aurora-investment-counsel-atlanta-ga-107460",
  "display_name": "Aurora Investment Counsel",
  "summary": "Aurora Investment Counsel is an SEC-registered investment advisory firm in Atlanta, GA, registered since 2001, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.",
  "citation": "AdvisorCensus. Aurora Investment Counsel (CRD 107460): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is Aurora Investment Counsel compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Aurora Investment Counsel reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "Where is Aurora Investment Counsel located?",
      "a": "Aurora Investment Counsel's principal office is in Atlanta, GA, according to its Form ADV."
    },
    {
      "q": "Is Aurora Investment Counsel registered with the SEC or a state?",
      "a": "Aurora Investment Counsel is an SEC-registered investment advisory firm, registered since 2001. Status as filed: Approved. CRD 107460."
    },
    {
      "q": "How much does Aurora Investment Counsel manage?",
      "a": "Aurora Investment Counsel reports $252,723,544 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (98% discretionary)."
    },
    {
      "q": "How have Aurora Investment Counsel's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Aurora Investment Counsel: Regulatory assets under management: $169,320,893 in the October 2021 data and $252,723,544 in the October 2026 data, up 49%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Aurora Investment Counsel serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (53); other investment advisers (11); other (1)."
    },
    {
      "q": "Which custodians does Aurora Investment Counsel use?",
      "a": "Aurora Investment Counsel's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Aurora Investment Counsel report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/107460"
    },
    {
      "q": "What changed in Aurora Investment Counsel's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 3 to 2. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 169320893.0,
      "total_employees": 3,
      "filing_date": "2021-03-08"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 219095557.0,
      "total_employees": 3,
      "filing_date": "2022-03-04"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 190465849.0,
      "total_employees": 3,
      "filing_date": "2023-03-17"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 219349185.0,
      "total_employees": 4,
      "filing_date": "2024-03-11"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 237457357.0,
      "total_employees": 4,
      "filing_date": "2025-05-05"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 252723544.0,
      "total_employees": 3,
      "filing_date": "2026-03-30"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 3 to 2.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/aurora-investment-counsel-atlanta-ga-107460.md",
  "clients": [
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 53,
      "fewer_than_5": false,
      "raum": 133157774.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 11,
      "fewer_than_5": false,
      "raum": 115355379.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "other",
      "label": "Other",
      "count": 1,
      "fewer_than_5": false,
      "raum": 4210391.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/107460",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}