# Atwob

> Atwob is an SEC-registered investment advisory firm in Katonah, NY, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 172961
- Filed as: ATWOB
- Legal name: Point B Planning, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Katonah, NY
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/172961
- AdvisorCensus page: https://advisorcensus.com/firm/atwob-katonah-ny-172961

## Quick answers

**How is Atwob compensated?**
On its Form ADV (Item 5.E, October 2026), Atwob reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Atwob charge?**
Its Form ADV Part 2A brochure dated March 30, 2026 states: Hourly rate: $200 an hour (financial planning services); Flat fee: $500 to $5,000 (financial planning services); Subscription: $900 to $5,000 a year (ongoing planning support). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Atwob located?**
Atwob's principal office is in Katonah, NY, according to its Form ADV.

**Is Atwob registered with the SEC or a state?**
Atwob is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 172961.

**How much does Atwob manage?**
Atwob reports $113,875,858 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (79% discretionary).

**How have Atwob's assets and staff changed since 2021?**
In the Form ADV data for Atwob: Regulatory assets under management: $49,646,203 in the October 2021 data and $113,875,858 in the October 2026 data, up 129%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Atwob serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (71); high net worth individuals (26).

**Which custodians does Atwob use?**
Atwob's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Atwob report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/172961

**Does Atwob state an account minimum?**
Its Form ADV Part 2A brochure dated March 30, 2026 says: "AtwoB generally requires a minimum relationship size of $100,000 to effectively implement its investment process."

**What changed in Atwob's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $87,534,158 to $113,875,858 (+30%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Account minimum: $100,000

> AtwoB generally requires a minimum relationship size of $100,000 to effectively implement its investment process.

- Hourly rate: $200 an hour (financial planning services)

> AtwoB offers financial planning services on an hourly basis at $200 per hour or on a fixed fee basis ranging from $500 to $5,000, which may be negotiable depending on the nature and complexity of each Client’s circumstances.

- Flat fee: $500 to $5,000 (financial planning services)

> AtwoB offers financial planning services on an hourly basis at $200 per hour or on a fixed fee basis ranging from $500 to $5,000, which may be negotiable depending on the nature and complexity of each Client’s circumstances.

- Subscription: $900 to $5,000 a year (ongoing planning support)

> As a part of the agreement, the Advisor may also be engaged for ongoing planning support through a monthly fee. Annual fees for ongoing planning support are at a fixed annual rate ranging from $900 to $5,000, which will be based on the complexity of the services, frequency of Client interactions and other factors.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $113,875,858
- Discretionary: $90,312,991
- Non-discretionary: $23,562,867

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 71 | $26,041,256 |
| High net worth individuals | 26 | $76,299,223 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $8,317,165 |
| Charitable organizations | Fewer than 5 | $3,218,214 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2020 (6 years)
- Employees: 3 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, FL, NJ, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- atwob.com
- today2b.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $49,646,203 | 3 | March 31, 2021 |
| October 2022 | $61,420,781 | 3 | March 30, 2022 |
| October 2023 | $58,182,885 | 3 | March 30, 2023 |
| October 2024 | $73,658,409 | 3 | March 29, 2024 |
| October 2025 | $87,534,158 | 3 | March 27, 2025 |
| October 2026 | $113,875,858 | 3 | March 30, 2026 |

Regulatory assets under management: $49,646,203 in the October 2021 data and $113,875,858 in the October 2026 data, up 129%.
Total employees: 3 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $87,534,158 to $113,875,858 (+30%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Atwob (CRD 172961): Form ADV filing data as of October 2026.