{
  "crd_number": 109018,
  "slug": "assetmark-inc-concord-ca-109018",
  "primary_business_name": "ASSETMARK, INC.",
  "legal_name": "ASSETMARK, INC.",
  "dbas": [],
  "city": "Concord",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41860",
  "metro": {
    "cbsa_code": "41860",
    "common_name": "San Francisco",
    "msa_name": "San Francisco-Oakland-Fremont, CA",
    "path": "/advisors/ca/san-francisco"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1999-03-08",
  "years_registered": 27,
  "period": "2026-10-01",
  "filing_date": "2026-09-14",
  "carried_forward": false,
  "raum_total": 91760148020.0,
  "raum_discretionary": 90922033722.0,
  "raum_non_discretionary": 838114298.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 859,
  "advisory_employees": 269,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 328071810.0,
      "count": null,
      "description": "MODEL PORTFOLIOS",
      "fewer_than_5": true
    },
    "charitable": {
      "raum": 909720402.0,
      "count": 1649
    },
    "individuals": {
      "raum": 62969089667.0,
      "count": 436288
    },
    "insurance_companies": {
      "raum": 510042488.0,
      "count": null,
      "fewer_than_5": true
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 2
    },
    "pension_profit_sharing": {
      "raum": 3238837668.0,
      "count": 4797
    },
    "high_net_worth_individuals": {
      "raum": 21846804089.0,
      "count": 11731
    },
    "corporations_other_businesses": {
      "raum": 1957581896.0,
      "count": 1985
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_investment_companies",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 4,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "PR",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VI",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://assetmark.com",
    "https://ewealthmanager.com",
    "https://facebook.com/ASSETMARK-INC-117223442343476",
    "https://go-retire.com/ASSETMARK",
    "https://instagram.com/ASSETMARK?HL=EN",
    "https://linkedin.com/COMPANY-BETA/40087",
    "https://micro.fmgsuite.com/assetmark-marketing-advantage/signup",
    "https://x.com/AssetMark",
    "https://youtube.com/CHANNEL/UCNLZ6Z4OTVVIN4KB-UZYEMW"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/109018",
  "disclosure_items": [
    {
      "item": "11.C(1)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate made a false statement or omission?"
    },
    {
      "item": "11.C(2)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?"
    },
    {
      "item": "11.C(4)",
      "question": "Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.C(5)",
      "question": "Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?"
    }
  ],
  "city_as_filed": "CONCORD",
  "url": "https://advisorcensus.com/firm/assetmark-inc-concord-ca-109018",
  "display_name": "Assetmark, Inc.",
  "summary": "Assetmark, Inc. is an SEC-registered investment advisory firm in Concord, CA, registered since 1999, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 14, 2026.",
  "citation": "AdvisorCensus. Assetmark, Inc. (CRD 109018): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for investment companies (and business development companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Assetmark, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Assetmark, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Assetmark, Inc. located?",
      "a": "Assetmark, Inc.'s principal office is in Concord, CA, according to its Form ADV; the October 2026 filing also lists 4 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Assetmark, Inc. registered with the SEC or a state?",
      "a": "Assetmark, Inc. is an SEC-registered investment advisory firm, registered since 1999. Status as filed: Approved. CRD 109018."
    },
    {
      "q": "How much does Assetmark, Inc. manage?",
      "a": "Assetmark, Inc. reports $91,760,148,020 in regulatory assets under management in its Form ADV filing dated September 14, 2026 (99% discretionary)."
    },
    {
      "q": "How have Assetmark, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Assetmark, Inc.: Regulatory assets under management: $46,986,821,006 in the October 2021 data and $91,760,148,020 in the October 2026 data, up 95%. Total employees: 614 in October 2021 and 859 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Assetmark, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (436,288); high net worth individuals (11,731); pension and profit sharing plans (but not the plan participants or government pension plans) (4,797)."
    },
    {
      "q": "Which custodians does Assetmark, Inc. use?",
      "a": "Assetmark, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Assetmark Trust Company (affiliated with the firm) as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Assetmark, Inc. report any disciplinary disclosures?",
      "a": "Reports 4 disclosure items on Form ADV Item 11: yes answers to 11.C(1) (SEC or CFTC finding of a false statement or omission), 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109018"
    },
    {
      "q": "What changed in Assetmark, Inc.'s recent Form ADV filings?",
      "a": "In the June 2026 filing data: Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 46986821006.0,
      "total_employees": 614,
      "filing_date": "2021-09-07"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 60116320247.0,
      "total_employees": 667,
      "filing_date": "2022-03-29"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 55215464971.0,
      "total_employees": 752,
      "filing_date": "2023-09-14"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 65618270379.0,
      "total_employees": 709,
      "filing_date": "2024-09-25"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 77412781198.0,
      "total_employees": 735,
      "filing_date": "2025-05-20"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 91760148020.0,
      "total_employees": 859,
      "filing_date": "2026-09-14"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 244 to 269.",
        "Regulatory assets under management went from $77,412,781,198 to $91,760,148,020 (+19%).",
        "No longer lists an office in Encino, CA."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Assetmark Trust Company",
      "name_as_filed": "ASSETMARK TRUST COMPANY",
      "affiliated": true
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/assetmark-inc-concord-ca-109018.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 436288,
      "fewer_than_5": false,
      "raum": 62969089667.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 11731,
      "fewer_than_5": false,
      "raum": 21846804089.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 2,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 4797,
      "fewer_than_5": false,
      "raum": 3238837668.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 1649,
      "fewer_than_5": false,
      "raum": 909720402.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": null,
      "fewer_than_5": true,
      "raum": 510042488.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 1985,
      "fewer_than_5": false,
      "raum": 1957581896.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": null,
      "fewer_than_5": true,
      "raum": 328071810.0
    }
  ],
  "disclosure_line": "Reports 4 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/109018",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}