# Asset Planning, Inc

> Asset Planning, Inc is an SEC-registered investment advisory firm in Los Alamitos, CA, registered since 2004, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated January 26, 2026.

- CRD: 111535
- Filed as: ASSET PLANNING, INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Los Alamitos, CA
- Filing period: October 2026
- Form ADV filing dated: January 26, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/111535
- AdvisorCensus page: https://advisorcensus.com/firm/asset-planning-inc-los-alamitos-ca-111535

## Quick answers

**How is Asset Planning, Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Asset Planning, Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Asset Planning, Inc located?**
Asset Planning, Inc's principal office is in Los Alamitos, CA, according to its Form ADV.

**Is Asset Planning, Inc registered with the SEC or a state?**
Asset Planning, Inc is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 111535.

**How much does Asset Planning, Inc manage?**
Asset Planning, Inc reports $553,464,866 in regulatory assets under management in its Form ADV filing dated January 26, 2026 (100% discretionary).

**How have Asset Planning, Inc's assets and staff changed since 2021?**
In the Form ADV data for Asset Planning, Inc: Regulatory assets under management: $377,155,892 in the October 2021 data and $553,464,866 in the October 2026 data, up 47%. Total employees: 5 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Asset Planning, Inc serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (187); high net worth individuals (186).

**Which custodians does Asset Planning, Inc use?**
Asset Planning, Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Asset Planning, Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111535

**What changed in Asset Planning, Inc's recent Form ADV filings?**
In the February 2026 filing data: Employees performing advisory functions went from 6 to 5.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $553,464,866
- Discretionary: $552,342,089
- Non-discretionary: $1,122,777

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 187 | $79,918,251 |
| High net worth individuals | 186 | $471,086,153 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $2,460,462 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2004 (22 years)
- Employees: 5 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- assetplanninginc.com
- Facebook @ASSET-PLANNING-INC-231836907570
- Instagram @assetplanning
- LinkedIn @asset-planning-inc
- X @ASSETPLANNING1

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $377,155,892 | 5 | March 23, 2021 |
| October 2022 | $446,695,807 | 6 | March 11, 2022 |
| October 2023 | $394,378,447 | 5 | September 1, 2023 |
| October 2024 | $446,497,648 | 6 | September 17, 2024 |
| October 2025 | $506,033,322 | 6 | March 10, 2025 |
| October 2026 | $553,464,866 | 5 | January 26, 2026 |

Regulatory assets under management: $377,155,892 in the October 2021 data and $553,464,866 in the October 2026 data, up 47%.
Total employees: 5 in October 2021 and 5 in October 2026.

## Changes in the filing (last 12 months)

### February 2026
- Employees performing advisory functions went from 6 to 5.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Asset Planning, Inc (CRD 111535): Form ADV filing data as of October 2026.