{
  "crd_number": 111535,
  "slug": "asset-planning-inc-los-alamitos-ca-111535",
  "primary_business_name": "ASSET PLANNING, INC",
  "legal_name": "ASSET PLANNING, INC",
  "dbas": [],
  "city": "Los Alamitos",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "31080",
  "metro": {
    "cbsa_code": "31080",
    "common_name": "Los Angeles",
    "msa_name": "Los Angeles-Long Beach-Anaheim, CA",
    "path": "/advisors/ca/los-angeles"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2004-04-13",
  "years_registered": 22,
  "period": "2026-10-01",
  "filing_date": "2026-01-26",
  "carried_forward": false,
  "raum_total": 553464866.0,
  "raum_discretionary": 552342089.0,
  "raum_non_discretionary": 1122777.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 5,
  "advisory_employees": 5,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": 79918251.0,
      "count": 187
    },
    "pension_profit_sharing": {
      "raum": 2460462.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 471086153.0,
      "count": 186
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "TX"
  ],
  "websites": [
    "https://assetplanninginc.com",
    "https://facebook.com/ASSET-PLANNING-INC-231836907570",
    "https://instagram.com/assetplanning",
    "https://linkedin.com/company/asset-planning-inc",
    "https://twitter.com/ASSETPLANNING1?LANG=EN"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/111535",
  "city_as_filed": "LOS ALAMITOS",
  "url": "https://advisorcensus.com/firm/asset-planning-inc-los-alamitos-ca-111535",
  "display_name": "Asset Planning, Inc",
  "summary": "Asset Planning, Inc is an SEC-registered investment advisory firm in Los Alamitos, CA, registered since 2004, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated January 26, 2026.",
  "citation": "AdvisorCensus. Asset Planning, Inc (CRD 111535): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Asset Planning, Inc compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Asset Planning, Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Asset Planning, Inc located?",
      "a": "Asset Planning, Inc's principal office is in Los Alamitos, CA, according to its Form ADV."
    },
    {
      "q": "Is Asset Planning, Inc registered with the SEC or a state?",
      "a": "Asset Planning, Inc is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 111535."
    },
    {
      "q": "How much does Asset Planning, Inc manage?",
      "a": "Asset Planning, Inc reports $553,464,866 in regulatory assets under management in its Form ADV filing dated January 26, 2026 (100% discretionary)."
    },
    {
      "q": "How have Asset Planning, Inc's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Asset Planning, Inc: Regulatory assets under management: $377,155,892 in the October 2021 data and $553,464,866 in the October 2026 data, up 47%. Total employees: 5 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Asset Planning, Inc serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (187); high net worth individuals (186)."
    },
    {
      "q": "Which custodians does Asset Planning, Inc use?",
      "a": "Asset Planning, Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Asset Planning, Inc report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111535"
    },
    {
      "q": "What changed in Asset Planning, Inc's recent Form ADV filings?",
      "a": "In the February 2026 filing data: Employees performing advisory functions went from 6 to 5."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 377155892.0,
      "total_employees": 5,
      "filing_date": "2021-03-23"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 446695807.0,
      "total_employees": 6,
      "filing_date": "2022-03-11"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 394378447.0,
      "total_employees": 5,
      "filing_date": "2023-09-01"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 446497648.0,
      "total_employees": 6,
      "filing_date": "2024-09-17"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 506033322.0,
      "total_employees": 6,
      "filing_date": "2025-03-10"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 553464866.0,
      "total_employees": 5,
      "filing_date": "2026-01-26"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Employees performing advisory functions went from 6 to 5."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/asset-planning-inc-los-alamitos-ca-111535.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 187,
      "fewer_than_5": false,
      "raum": 79918251.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 186,
      "fewer_than_5": false,
      "raum": 471086153.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 2460462.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/111535",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}