{
  "crd_number": 106981,
  "slug": "argus-investors-counsel-inc-new-york-ny-106981",
  "primary_business_name": "ARGUS INVESTORS' COUNSEL, INC.",
  "legal_name": "ARGUS INVESTORS' COUNSEL, INC.",
  "dbas": [
    "ARGUS RESEARCH COMPANY"
  ],
  "city": "New York",
  "state": "NY",
  "country": "United States",
  "cbsa_code": "35620",
  "metro": {
    "cbsa_code": "35620",
    "common_name": "New York",
    "msa_name": "New York-Newark-Jersey City, NY-NJ",
    "path": "/advisors/ny/new-york"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1960-12-16",
  "years_registered": 65,
  "period": "2026-10-01",
  "filing_date": "2026-01-26",
  "carried_forward": false,
  "raum_total": 137292344.0,
  "raum_discretionary": 137292344.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 8,
  "advisory_employees": 6,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 5539953.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 92690344.0,
      "count": 274
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 15015506.0,
      "count": null,
      "fewer_than_5": true
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 21
    },
    "high_net_worth_individuals": {
      "raum": 24046541.0,
      "count": 8
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 0.0,
      "count": 0
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "CT",
    "FL",
    "NJ",
    "NY",
    "OH",
    "VA"
  ],
  "websites": [
    "https://argusinvest.com",
    "https://argusresearch.com",
    "https://facebook.com/ARGUSRESEARCH",
    "https://linkedin.com/COMPANY/58149",
    "https://twitter.com/ARGUSRESEARCH"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/106981",
  "city_as_filed": "NEW YORK",
  "url": "https://advisorcensus.com/firm/argus-investors-counsel-inc-new-york-ny-106981",
  "display_name": "Argus Investors' Counsel, Inc.",
  "summary": "Argus Investors' Counsel, Inc. is an SEC-registered investment advisory firm in New York, NY, registered since 1960, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 26, 2026.",
  "citation": "AdvisorCensus. Argus Investors' Counsel, Inc. (CRD 106981): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is Argus Investors' Counsel, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Argus Investors' Counsel, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Argus Investors' Counsel, Inc. located?",
      "a": "Argus Investors' Counsel, Inc.'s principal office is in New York, NY, according to its Form ADV."
    },
    {
      "q": "Is Argus Investors' Counsel, Inc. registered with the SEC or a state?",
      "a": "Argus Investors' Counsel, Inc. is an SEC-registered investment advisory firm, registered since 1960. Status as filed: Approved. CRD 106981."
    },
    {
      "q": "How much does Argus Investors' Counsel, Inc. manage?",
      "a": "Argus Investors' Counsel, Inc. reports $137,292,344 in regulatory assets under management in its Form ADV filing dated January 26, 2026 (100% discretionary)."
    },
    {
      "q": "How have Argus Investors' Counsel, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Argus Investors' Counsel, Inc.: Regulatory assets under management: $244,390,446 in the October 2021 data and $137,292,344 in the October 2026 data, down 44%. Total employees: 6 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Argus Investors' Counsel, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (274); other investment advisers (21); high net worth individuals (8)."
    },
    {
      "q": "Which custodians does Argus Investors' Counsel, Inc. use?",
      "a": "Argus Investors' Counsel, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Argus Investors' Counsel, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106981"
    },
    {
      "q": "What changed in Argus Investors' Counsel, Inc.'s recent Form ADV filings?",
      "a": "In the February 2026 filing data: Employees performing advisory functions went from 5 to 6. Regulatory assets under management went from $164,146,702 to $137,292,344 (-16%). Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 244390446.0,
      "total_employees": 6,
      "filing_date": "2021-01-21"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 168056134.0,
      "total_employees": 6,
      "filing_date": "2022-01-24"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 128286129.0,
      "total_employees": 7,
      "filing_date": "2023-02-13"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 143037297.0,
      "total_employees": 7,
      "filing_date": "2024-08-14"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 164146702.0,
      "total_employees": 9,
      "filing_date": "2025-01-23"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 137292344.0,
      "total_employees": 8,
      "filing_date": "2026-01-26"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Employees performing advisory functions went from 5 to 6.",
        "Regulatory assets under management went from $164,146,702 to $137,292,344 (-16%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/argus-investors-counsel-inc-new-york-ny-106981.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 274,
      "fewer_than_5": false,
      "raum": 92690344.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 8,
      "fewer_than_5": false,
      "raum": 24046541.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 15015506.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 5539953.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 21,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/106981",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}