{
  "crd_number": 280033,
  "slug": "aptus-financial-llc-little-rock-ar-280033",
  "primary_business_name": "APTUS FINANCIAL, LLC",
  "legal_name": "APTUS FINANCIAL LLC",
  "dbas": [],
  "city": "Little Rock",
  "state": "AR",
  "country": "United States",
  "cbsa_code": "30780",
  "metro": {
    "cbsa_code": "30780",
    "common_name": "Little Rock",
    "msa_name": "Little Rock-North Little Rock-Conway, AR",
    "path": "/advisors/ar/little-rock"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2021-04-09",
  "years_registered": 5,
  "period": "2026-10-01",
  "filing_date": "2026-09-15",
  "carried_forward": false,
  "raum_total": null,
  "raum_discretionary": null,
  "raum_non_discretionary": null,
  "raum_band": "not_reported",
  "raum_band_label": "Not reported",
  "total_employees": 12,
  "advisory_employees": 11,
  "client_count_bucket": null,
  "clients_by_type": null,
  "compensation_types": [
    "fixed"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "other",
    "pension_consulting",
    "periodicals_newsletters"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 2,
  "states_registered": [
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "FL",
    "GA",
    "IL",
    "IN",
    "LA",
    "MA",
    "MD",
    "MI",
    "MN",
    "MO",
    "MS",
    "NC",
    "NE",
    "NH",
    "NJ",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "SC",
    "TN",
    "TX",
    "UT",
    "VA",
    "WA",
    "WI"
  ],
  "websites": [
    "https://aptusfinancial.com",
    "https://facebook.com/APTUSFINANCIAL",
    "https://instagram.com/APTUS.FINANCIAL",
    "https://linkedin.com/COMPANY/APTUSFINANCIAL",
    "https://x.com/APTUSFINANCIAL"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/280033",
  "disclosure_items": [
    {
      "item": "11.D(2)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?"
    },
    {
      "item": "11.D(4)",
      "question": "In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    }
  ],
  "city_as_filed": "LITTLE ROCK",
  "url": "https://advisorcensus.com/firm/aptus-financial-llc-little-rock-ar-280033",
  "display_name": "Aptus Financial, LLC",
  "summary": "Aptus Financial, LLC is an SEC-registered investment advisory firm in Little Rock, AR, registered since 2021, with no regulatory assets under management reported in its Form ADV filing dated September 15, 2026.",
  "citation": "AdvisorCensus. Aptus Financial, LLC (CRD 280033): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Pension consulting services",
    "Publication of periodicals or newsletters",
    "Educational seminars/workshops",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Aptus Financial, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Aptus Financial, LLC reports these compensation arrangements: fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Aptus Financial, LLC located?",
      "a": "Aptus Financial, LLC's principal office is in Little Rock, AR, according to its Form ADV."
    },
    {
      "q": "Is Aptus Financial, LLC registered with the SEC or a state?",
      "a": "Aptus Financial, LLC is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 280033."
    },
    {
      "q": "How have Aptus Financial, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Aptus Financial, LLC: Total employees: 7 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "Does Aptus Financial, LLC report any disciplinary disclosures?",
      "a": "Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/280033"
    },
    {
      "q": "What changed in Aptus Financial, LLC's recent Form ADV filings?",
      "a": "In the July 2026 filing data: Employees performing advisory functions went from 10 to 11."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 10725750.0,
      "total_employees": 7,
      "filing_date": "2021-07-28"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 8,
      "filing_date": "2022-08-24"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 8,
      "filing_date": "2023-08-31"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 9,
      "filing_date": "2024-07-02"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 10,
      "filing_date": "2025-06-09"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 12,
      "filing_date": "2026-09-15"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Employees performing advisory functions went from 10 to 11."
      ]
    },
    {
      "period": "2026-05-01",
      "period_label": "May 2026",
      "notes": [
        "Registered or notice-filed in AZ."
      ]
    },
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Employees performing advisory functions went from 9 to 10."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Employees performing advisory functions went from 10 to 9.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/aptus-financial-llc-little-rock-ar-280033.md",
  "clients": [],
  "disclosure_line": "Reports 2 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/280033",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}