# Appleton Partners, Inc.

> Appleton Partners, Inc. is an SEC-registered investment advisory firm in Boston, MA, registered since 1987, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 23, 2026.

- CRD: 110049
- Filed as: APPLETON PARTNERS, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Boston, MA
- Filing period: October 2026
- Form ADV filing dated: March 23, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/110049
- AdvisorCensus page: https://advisorcensus.com/firm/appleton-partners-inc-boston-ma-110049

## Quick answers

**How is Appleton Partners, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Appleton Partners, Inc. reports these compensation arrangements: a percentage of assets under its management.

**Where is Appleton Partners, Inc. located?**
Appleton Partners, Inc.'s principal office is in Boston, MA, according to its Form ADV.

**Is Appleton Partners, Inc. registered with the SEC or a state?**
Appleton Partners, Inc. is an SEC-registered investment advisory firm, registered since 1987. Status as filed: Approved. CRD 110049.

**How much does Appleton Partners, Inc. manage?**
Appleton Partners, Inc. reports $12,552,053,767 in regulatory assets under management in its Form ADV filing dated March 23, 2026 (100% discretionary).

**How have Appleton Partners, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Appleton Partners, Inc.: Regulatory assets under management: $12,431,966,957 in the October 2021 data and $12,552,053,767 in the October 2026 data, up 1%. Total employees: 54 in October 2021 and 59 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Appleton Partners, Inc. serve?**
By number of clients on Form ADV Item 5.D: other (5,314); high net worth individuals (443); individuals (other than high net worth individuals) (339).

**Which custodians does Appleton Partners, Inc. use?**
Appleton Partners, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Fidelity Brokerage Services LLC and J.P. Morgan Securities LLC as custodians holding 10% or more of its separately managed account assets.

**Does Appleton Partners, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110049

**What changed in Appleton Partners, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 32 to 31.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC
- J.P. Morgan Securities LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $12,552,053,767
- Discretionary: $12,552,053,767
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 339 | $358,190,532 |
| High net worth individuals | 443 | $1,840,676,625 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 11 | $78,937,987 |
| State or municipal government entities (including government pension plans) | 1 | $412,933 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 4 | $27,607,817 |
| Other | 5,314 | $10,246,227,873 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 1987 (39 years)
- Employees: 59 total, 31 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- appletonpartners.com
- vimeo.com/user90902732
- LinkedIn @appleton-partners-inc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $12,431,966,957 | 54 | April 13, 2021 |
| October 2022 | $12,509,801,332 | 54 | March 31, 2022 |
| October 2023 | $12,143,424,588 | 58 | March 8, 2023 |
| October 2024 | $12,650,265,281 | 58 | August 15, 2024 |
| October 2025 | $13,452,681,852 | 61 | July 7, 2025 |
| October 2026 | $12,552,053,767 | 59 | March 23, 2026 |

Regulatory assets under management: $12,431,966,957 in the October 2021 data and $12,552,053,767 in the October 2026 data, up 1%.
Total employees: 54 in October 2021 and 59 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 32 to 31.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Appleton Partners, Inc. (CRD 110049): Form ADV filing data as of October 2026.