{
  "crd_number": 171106,
  "slug": "apella-wealth-west-hartford-ct-171106",
  "primary_business_name": "APELLA WEALTH",
  "legal_name": "APELLA CAPITAL, LLC",
  "dbas": [
    "APELLA WEALTH"
  ],
  "city": "West Hartford",
  "state": "CT",
  "country": "United States",
  "cbsa_code": "25540",
  "metro": {
    "cbsa_code": "25540",
    "common_name": "Hartford",
    "msa_name": "Hartford-West Hartford-East Hartford, CT",
    "path": "/advisors/ct/hartford"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2014-04-29",
  "years_registered": 12,
  "period": "2026-10-01",
  "filing_date": "2026-09-08",
  "carried_forward": false,
  "raum_total": 11065217421.0,
  "raum_discretionary": 8775871443.0,
  "raum_non_discretionary": 2289345978.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 179,
  "advisory_employees": 88,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": 46579916.0,
      "count": 129
    },
    "individuals": {
      "raum": 1082451024.0,
      "count": 4548
    },
    "pension_profit_sharing": {
      "raum": 363143068.0,
      "count": 145
    },
    "high_net_worth_individuals": {
      "raum": 9393875146.0,
      "count": 3591
    },
    "corporations_other_businesses": {
      "raum": 179168267.0,
      "count": 90
    }
  },
  "compensation_types": [
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "PR",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VT",
    "WA",
    "WI",
    "WV"
  ],
  "websites": [
    "https://apellaascent.com",
    "https://apellawealth.com",
    "https://facebook.com/ApellaWealth",
    "https://facebook.com/talkingrealmoney",
    "https://linkedin.com/company/apella-wealth",
    "https://retiremeet.com",
    "https://talkingrealmoney.com",
    "https://twitter.com/talkrealmoney",
    "https://youtube.com/@Apella-Wealth",
    "https://youtube.com/c/TalkingRealMoney",
    "https://youtube.com/channel/UClpeN-c1Gg38oUIT_URBy4w"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/171106",
  "city_as_filed": "WEST HARTFORD",
  "url": "https://advisorcensus.com/firm/apella-wealth-west-hartford-ct-171106",
  "display_name": "Apella Wealth",
  "summary": "Apella Wealth is an SEC-registered investment advisory firm in West Hartford, CT, registered since 2014, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 8, 2026.",
  "citation": "AdvisorCensus. Apella Wealth (CRD 171106): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Apella Wealth compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Apella Wealth reports these compensation arrangements: a percentage of assets under its management; other."
    },
    {
      "q": "Where is Apella Wealth located?",
      "a": "Apella Wealth's principal office is in West Hartford, CT, according to its Form ADV; the October 2026 filing also lists 28 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Apella Wealth registered with the SEC or a state?",
      "a": "Apella Wealth is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 171106."
    },
    {
      "q": "How much does Apella Wealth manage?",
      "a": "Apella Wealth reports $11,065,217,421 in regulatory assets under management in its Form ADV filing dated September 8, 2026 (79% discretionary)."
    },
    {
      "q": "How have Apella Wealth's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Apella Wealth: Regulatory assets under management: $1,662,000,000 in the October 2021 data and $11,065,217,421 in the October 2026 data, up 566%. Total employees: 47 in October 2021 and 179 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Apella Wealth serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (4,548); high net worth individuals (3,591); pension and profit sharing plans (but not the plan participants or government pension plans) (145)."
    },
    {
      "q": "Which custodians does Apella Wealth use?",
      "a": "Apella Wealth's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Apella Wealth report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/171106"
    },
    {
      "q": "Does Apella Wealth state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated June 26, 2026 says: \"The Firm has a minimum account size of $500,000 and retains the right to waive the minimum account size at its discretion.\" \"Apella requires a minimum initial account value of $500,000 to engage us for services discussed in this brochure. However, sometimes, at our sole discretion, we may accept smaller accounts based on various criteria, such as anticipated future assets, related accounts, and other individual Client circumstances.\""
    },
    {
      "q": "What changed in Apella Wealth's recent Form ADV filings?",
      "a": "In the August 2026 filing data: Added an office in Costa Mesa, CA. No longer lists an office in Huntington Beach, CA."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 1662000000.0,
      "total_employees": 47,
      "filing_date": "2021-08-19"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 2357000000.0,
      "total_employees": 58,
      "filing_date": "2022-07-01"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 2478162661.0,
      "total_employees": 67,
      "filing_date": "2023-10-02"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 3349019931.0,
      "total_employees": 77,
      "filing_date": "2024-07-09"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 4714755698.0,
      "total_employees": 117,
      "filing_date": "2025-07-17"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 11065217421.0,
      "total_employees": 179,
      "filing_date": "2026-09-08"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-08-01",
      "period_label": "August 2026",
      "notes": [
        "Added an office in Costa Mesa, CA.",
        "No longer lists an office in Huntington Beach, CA."
      ]
    },
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Employees performing advisory functions went from 93 to 88.",
        "Regulatory assets under management went from $9,776,223,571 to $11,065,217,421 (+13%).",
        "Added an office in Larkspur, CA.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 68 to 93.",
        "Regulatory assets under management went from $7,953,076,688 to $9,776,223,571 (+23%).",
        "Registered or notice-filed in AK, AR, KY, MS, ND, PR, WV."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Added an office in Fairfax, VA.",
        "Added an office in Fredericksburg, VA.",
        "Added an office in Harrisonburg, VA.",
        "Added an office in Warrenton, VA.",
        "Added an office in Williamsburg, VA."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Employees performing advisory functions went from 53 to 68.",
        "Regulatory assets under management went from $4,714,755,698 to $7,953,076,688 (+69%).",
        "Registered or notice-filed in KS, MT, NE, OK, SD."
      ]
    },
    {
      "period": "2025-11-01",
      "period_label": "November 2025",
      "notes": [
        "Added an office in Chicago, IL."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated June 26, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$500,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $500,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "The Firm has a minimum account size of $500,000 and retains the right to waive the minimum account size at its discretion.",
          "Apella requires a minimum initial account value of $500,000 to engage us for services discussed in this brochure. However, sometimes, at our sole discretion, we may accept smaller accounts based on various criteria, such as anticipated future assets, related accounts, and other individual Client circumstances."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 500000.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "The Firm has a minimum account size of $500,000 and retains the right to waive the minimum account size at its discretion.",
      "Apella requires a minimum initial account value of $500,000 to engage us for services discussed in this brochure. However, sometimes, at our sole discretion, we may accept smaller accounts based on various criteria, such as anticipated future assets, related accounts, and other individual Client circumstances."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab",
      "name_as_filed": "CHARLES SCHWAB",
      "affiliated": false
    },
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/apella-wealth-west-hartford-ct-171106.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 4548,
      "fewer_than_5": false,
      "raum": 1082451024.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 3591,
      "fewer_than_5": false,
      "raum": 9393875146.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 145,
      "fewer_than_5": false,
      "raum": 363143068.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 129,
      "fewer_than_5": false,
      "raum": 46579916.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 90,
      "fewer_than_5": false,
      "raum": 179168267.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/171106",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}