# Amplify Financial, LLC

> Amplify Financial, LLC is an SEC-registered investment advisory firm in Scottsdale, AZ, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 23, 2026.

- CRD: 325721
- Filed as: AMPLIFY FINANCIAL, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Scottsdale, AZ
- Filing period: October 2026
- Form ADV filing dated: September 23, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/325721
- AdvisorCensus page: https://advisorcensus.com/firm/amplify-financial-llc-scottsdale-az-325721

## Quick answers

**How is Amplify Financial, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Amplify Financial, LLC reports these compensation arrangements: other.

**How much does Amplify Financial, LLC charge?**
Its Form ADV Part 2A brochure dated July 8, 2026 states: Asset-based fee: 0.05% to 1.5% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Amplify Financial, LLC located?**
Amplify Financial, LLC's principal office is in Scottsdale, AZ, according to its Form ADV.

**Is Amplify Financial, LLC registered with the SEC or a state?**
Amplify Financial, LLC is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 325721.

**How much does Amplify Financial, LLC manage?**
Amplify Financial, LLC reports $230,715,554 in regulatory assets under management in its Form ADV filing dated September 23, 2026 (100% discretionary).

**How have Amplify Financial, LLC's assets and staff changed since 2024?**
In the Form ADV data for Amplify Financial, LLC: Regulatory assets under management: $268,835,841 in the October 2025 data and $230,715,554 in the October 2026 data, down 14%. Total employees: 7 in October 2024 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Amplify Financial, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,017); high net worth individuals (584).

**Which custodians does Amplify Financial, LLC use?**
Amplify Financial, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Pershing Advisor Solutions LLC as custodians holding 10% or more of its separately managed account assets.

**Does Amplify Financial, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/325721

**What changed in Amplify Financial, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 3 to 2. Regulatory assets under management went from $268,835,841 to $230,715,554 (-14%).

## From the Form ADV filing

### Compensation (Item 5.E)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated July 8, 2026)

- Asset-based fee: 0.05% to 1.5% a year (a range, as the brochure states it)

> The Platform Fee is negotiable and can range from 0.05% to 1.50%, annually, and may differ from client to client and shall vary based upon the independent manager selected from the Amplify Platform based upon various subjective and objective factors.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Pershing Advisor Solutions LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $230,715,554
- Discretionary: $230,715,554
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,017 | $77,416,051 |
| High net worth individuals | 584 | $148,958,583 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $899,747 |
| Charitable organizations | Fewer than 5 | $669,693 |
| Corporations or other businesses not listed above | Fewer than 5 | $2,771,480 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2023 (2 years)
- Employees: 7 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | Not reported | 7 | August 14, 2024 |
| October 2025 | $268,835,841 | 15 | April 1, 2025 |
| October 2026 | $230,715,554 | 7 | September 23, 2026 |

Regulatory assets under management: $268,835,841 in the October 2025 data and $230,715,554 in the October 2026 data, down 14%.
Total employees: 7 in October 2024 and 7 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 3 to 2.
- Regulatory assets under management went from $268,835,841 to $230,715,554 (-14%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Amplify Financial, LLC (CRD 325721): Form ADV filing data as of October 2026.