# Amplify ETFS

> Amplify ETFS is an SEC-registered investment advisory firm in Lisle, IL, registered since 2015, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 27, 2026.

- CRD: 173781
- Filed as: AMPLIFY ETFS
- Legal name: Amplify Investments LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Lisle, IL
- Filing period: October 2026
- Form ADV filing dated: March 27, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/173781
- AdvisorCensus page: https://advisorcensus.com/firm/amplify-etfs-lisle-il-173781

## Quick answers

**How is Amplify ETFS compensated?**
On its Form ADV (Item 5.E, October 2026), Amplify ETFS reports these compensation arrangements: a percentage of assets under its management.

**Where is Amplify ETFS located?**
Amplify ETFS' principal office is in Lisle, IL, according to its Form ADV.

**Is Amplify ETFS registered with the SEC or a state?**
Amplify ETFS is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 173781.

**How much does Amplify ETFS manage?**
Amplify ETFS reports $17,701,181,602 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (95% discretionary).

**How have Amplify ETFS' assets and staff changed since 2021?**
In the Form ADV data for Amplify ETFS: Regulatory assets under management: $3,113,936,299 in the October 2021 data and $17,701,181,602 in the October 2026 data, up 468%. Total employees: 12 in October 2021 and 42 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Amplify ETFS serve?**
By number of clients on Form ADV Item 5.D: investment companies (37); pooled investment vehicles (other than investment companies and business development companies) (5).

**Does Amplify ETFS report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/173781

**What changed in Amplify ETFS' recent Form ADV filings?**
In the April 2026 filing data: No longer lists the business name Amplify ETFS. Employees performing advisory functions went from 28 to 5. Regulatory assets under management went from $10,091,060,461 to $17,701,181,602 (+75%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Regulatory assets under management (Item 5.F)
- Total: $17,701,181,602
- Discretionary: $16,883,738,252
- Non-discretionary: $817,443,350

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Investment companies | 37 | $16,848,580,566 |
| Pooled investment vehicles (other than investment companies and business development companies) | 5 | $852,601,036 |

### Advisory services (Item 5.G)
- Portfolio management for investment companies (and business development companies)
- Portfolio management for pooled investment vehicles (other than investment companies)
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2015 (11 years)
- Employees: 42 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: IL
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- amplifyetfs.com
- LinkedIn @amplify-etfs
- X @amplifyetfs
- YouTube @amplifyetfs

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $3,113,936,299 | 12 | March 30, 2021 |
| October 2022 | $3,550,924,929 | 15 | September 6, 2022 |
| October 2023 | $3,913,147,145 | 17 | March 30, 2023 |
| October 2024 | $5,331,374,644 | 22 | March 22, 2024 |
| October 2025 | $10,091,060,461 | 30 | March 31, 2025 |
| October 2026 | $17,701,181,602 | 42 | March 27, 2026 |

Regulatory assets under management: $3,113,936,299 in the October 2021 data and $17,701,181,602 in the October 2026 data, up 468%.
Total employees: 12 in October 2021 and 42 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- No longer lists the business name Amplify ETFS.
- Employees performing advisory functions went from 28 to 5.
- Regulatory assets under management went from $10,091,060,461 to $17,701,181,602 (+75%).

### February 2026
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Amplify ETFS (CRD 173781): Form ADV filing data as of October 2026.