{
  "crd_number": 173781,
  "slug": "amplify-etfs-lisle-il-173781",
  "primary_business_name": "AMPLIFY ETFS",
  "legal_name": "AMPLIFY INVESTMENTS LLC",
  "dbas": [],
  "city": "Lisle",
  "state": "IL",
  "country": "United States",
  "cbsa_code": "16980",
  "metro": {
    "cbsa_code": "16980",
    "common_name": "Chicago",
    "msa_name": "Chicago-Naperville-Elgin, IL-IN",
    "path": "/advisors/il/chicago"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2015-01-02",
  "years_registered": 11,
  "period": "2026-10-01",
  "filing_date": "2026-03-27",
  "carried_forward": false,
  "raum_total": 17701181602.0,
  "raum_discretionary": 16883738252.0,
  "raum_non_discretionary": 817443350.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 42,
  "advisory_employees": 5,
  "client_count_bucket": null,
  "clients_by_type": {
    "investment_companies": {
      "raum": 16848580566.0,
      "count": 37
    },
    "pooled_investment_vehicles": {
      "raum": 852601036.0,
      "count": 5
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_investment_companies",
    "portfolio_management_pooled_vehicles",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "IL"
  ],
  "websites": [
    "https://amplifyetfs.com",
    "https://linkedin.com/company/amplify-etfs",
    "https://x.com/amplifyetfs",
    "https://youtube.com/@amplifyetfs"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/173781",
  "city_as_filed": "LISLE",
  "url": "https://advisorcensus.com/firm/amplify-etfs-lisle-il-173781",
  "display_name": "Amplify ETFS",
  "summary": "Amplify ETFS is an SEC-registered investment advisory firm in Lisle, IL, registered since 2015, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 27, 2026.",
  "citation": "AdvisorCensus. Amplify ETFS (CRD 173781): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Portfolio management for investment companies (and business development companies)",
    "Portfolio management for pooled investment vehicles (other than investment companies)",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Amplify ETFS compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Amplify ETFS reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "Where is Amplify ETFS located?",
      "a": "Amplify ETFS' principal office is in Lisle, IL, according to its Form ADV."
    },
    {
      "q": "Is Amplify ETFS registered with the SEC or a state?",
      "a": "Amplify ETFS is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 173781."
    },
    {
      "q": "How much does Amplify ETFS manage?",
      "a": "Amplify ETFS reports $17,701,181,602 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (95% discretionary)."
    },
    {
      "q": "How have Amplify ETFS' assets and staff changed since 2021?",
      "a": "In the Form ADV data for Amplify ETFS: Regulatory assets under management: $3,113,936,299 in the October 2021 data and $17,701,181,602 in the October 2026 data, up 468%. Total employees: 12 in October 2021 and 42 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Amplify ETFS serve?",
      "a": "By number of clients on Form ADV Item 5.D: investment companies (37); pooled investment vehicles (other than investment companies and business development companies) (5)."
    },
    {
      "q": "Does Amplify ETFS report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/173781"
    },
    {
      "q": "What changed in Amplify ETFS' recent Form ADV filings?",
      "a": "In the April 2026 filing data: No longer lists the business name Amplify ETFS. Employees performing advisory functions went from 28 to 5. Regulatory assets under management went from $10,091,060,461 to $17,701,181,602 (+75%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 3113936299.0,
      "total_employees": 12,
      "filing_date": "2021-03-30"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 3550924929.0,
      "total_employees": 15,
      "filing_date": "2022-09-06"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 3913147145.0,
      "total_employees": 17,
      "filing_date": "2023-03-30"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 5331374644.0,
      "total_employees": 22,
      "filing_date": "2024-03-22"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 10091060461.0,
      "total_employees": 30,
      "filing_date": "2025-03-31"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 17701181602.0,
      "total_employees": 42,
      "filing_date": "2026-03-27"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "No longer lists the business name Amplify ETFS.",
        "Employees performing advisory functions went from 28 to 5.",
        "Regulatory assets under management went from $10,091,060,461 to $17,701,181,602 (+75%)."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/amplify-etfs-lisle-il-173781.md",
  "clients": [
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 37,
      "fewer_than_5": false,
      "raum": 16848580566.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 5,
      "fewer_than_5": false,
      "raum": 852601036.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/173781",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}