{
  "crd_number": 317245,
  "slug": "ameritas-advisory-services-llc-lincoln-ne-317245",
  "primary_business_name": "AMERITAS ADVISORY SERVICES, LLC",
  "legal_name": "AMERITAS ADVISORY SERVICES, LLC",
  "dbas": [],
  "city": "Lincoln",
  "state": "NE",
  "country": "United States",
  "cbsa_code": "30700",
  "metro": {
    "cbsa_code": "30700",
    "common_name": "Lincoln",
    "msa_name": "Lincoln, NE",
    "path": "/advisors/ne/lincoln"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1998-01-13",
  "years_registered": 28,
  "period": "2026-10-01",
  "filing_date": "2026-10-01",
  "carried_forward": false,
  "raum_total": 13746443625.0,
  "raum_discretionary": 7155342007.0,
  "raum_non_discretionary": 6591101618.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 797,
  "advisory_employees": 366,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 109871355.0,
      "count": 65
    },
    "individuals": {
      "raum": 8995034221.0,
      "count": 28459
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 4892762.0,
      "count": 1
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 41615646.0,
      "count": 87
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 4163056716.0,
      "count": 904
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 431972925.0,
      "count": 202
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 7,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://ameritas.com/investments"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/317245",
  "disclosure_items": [
    {
      "item": "11.C(1)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate made a false statement or omission?"
    },
    {
      "item": "11.C(2)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?"
    },
    {
      "item": "11.C(4)",
      "question": "Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.C(5)",
      "question": "Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?"
    },
    {
      "item": "11.D(1)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?"
    },
    {
      "item": "11.D(2)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?"
    },
    {
      "item": "11.D(4)",
      "question": "In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    }
  ],
  "city_as_filed": "LINCOLN",
  "url": "https://advisorcensus.com/firm/ameritas-advisory-services-llc-lincoln-ne-317245",
  "display_name": "Ameritas Advisory Services, LLC",
  "summary": "Ameritas Advisory Services, LLC is an SEC-registered investment advisory firm in Lincoln, NE, registered since 1998, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated October 1, 2026.",
  "citation": "AdvisorCensus. Ameritas Advisory Services, LLC (CRD 317245): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Ameritas Advisory Services, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Ameritas Advisory Services, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other."
    },
    {
      "q": "Where is Ameritas Advisory Services, LLC located?",
      "a": "Ameritas Advisory Services, LLC's principal office is in Lincoln, NE, according to its Form ADV; the August 2026 filing also lists 27 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Ameritas Advisory Services, LLC registered with the SEC or a state?",
      "a": "Ameritas Advisory Services, LLC is an SEC-registered investment advisory firm, registered since 1998. Status as filed: Approved. CRD 317245."
    },
    {
      "q": "How much does Ameritas Advisory Services, LLC manage?",
      "a": "Ameritas Advisory Services, LLC reports $13,746,443,625 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (52% discretionary)."
    },
    {
      "q": "How have Ameritas Advisory Services, LLC's assets and staff changed since 2022?",
      "a": "In the Form ADV data for Ameritas Advisory Services, LLC: Regulatory assets under management: $9,451,450,525 in the October 2022 data and $13,746,443,625 in the October 2026 data, up 45%. Total employees: 604 in October 2022 and 797 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Ameritas Advisory Services, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (28,459); high net worth individuals (904); corporations or other businesses not listed above (202)."
    },
    {
      "q": "Which custodians does Ameritas Advisory Services, LLC use?",
      "a": "Ameritas Advisory Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Ameritas Advisory Services, LLC report any disciplinary disclosures?",
      "a": "Reports 7 disclosure items on Form ADV Item 11: yes answers to 7 questions about regulatory matters (11.C(1), 11.C(2), 11.C(4), 11.C(5), 11.D(1), 11.D(2), 11.D(4)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/317245"
    },
    {
      "q": "Does Ameritas Advisory Services, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated July 20, 2026 says: \"The minimum account size is $250,000 but may be waived for certain accounts at our discretion.\""
    },
    {
      "q": "What changed in Ameritas Advisory Services, LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $11,506,548,514 to $13,746,443,625 (+19%). Employees performing advisory functions went from 473 to 366. Item 11 disclosure answers changed: 7 yes answers, previously 10 (now no: 11.E(4), 11.H(1)(a), 11.H(1)(b)). Added an office in Centreville, VA. Added an office in Chesterfield, MO. Added an office in Indiana, PA. Added an office in Laplace, LA. Added an office in Pittsburgh, PA. Added an office in W des Moines, IA. Added an office in Worthington, OH. No longer lists an office in Cincinnati, OH. No longer lists an office in Grennsboro, NC. No longer lists an office in Kearney, NE. No longer lists an office in Metairie, LA. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 9451450525.0,
      "total_employees": 604,
      "filing_date": "2022-08-30"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 8534798484.0,
      "total_employees": 592,
      "filing_date": "2023-05-17"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 10289301520.0,
      "total_employees": 545,
      "filing_date": "2024-09-16"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 11506548514.0,
      "total_employees": 560,
      "filing_date": "2025-06-26"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 13746443625.0,
      "total_employees": 797,
      "filing_date": "2026-10-01"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $11,506,548,514 to $13,746,443,625 (+19%).",
        "Employees performing advisory functions went from 473 to 366.",
        "Item 11 disclosure answers changed: 7 yes answers, previously 10 (now no: 11.E(4), 11.H(1)(a), 11.H(1)(b)).",
        "Added an office in Centreville, VA.",
        "Added an office in Chesterfield, MO.",
        "Added an office in Indiana, PA.",
        "Added an office in Laplace, LA.",
        "Added an office in Pittsburgh, PA.",
        "Added an office in W des Moines, IA.",
        "Added an office in Worthington, OH.",
        "No longer lists an office in Cincinnati, OH.",
        "No longer lists an office in Grennsboro, NC.",
        "No longer lists an office in Kearney, NE.",
        "No longer lists an office in Metairie, LA.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated July 20, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$250,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $250,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "The minimum account size is $250,000 but may be waived for certain accounts at our discretion."
        ]
      }
    ],
    "quotes": [
      "The minimum account size is $250,000 but may be waived for certain accounts at our discretion."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "National Financial Services LLC",
      "name_as_filed": "NATIONAL FINANCIAL SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/ameritas-advisory-services-llc-lincoln-ne-317245.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 28459,
      "fewer_than_5": false,
      "raum": 8995034221.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 904,
      "fewer_than_5": false,
      "raum": 4163056716.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 87,
      "fewer_than_5": false,
      "raum": 41615646.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 65,
      "fewer_than_5": false,
      "raum": 109871355.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 1,
      "fewer_than_5": false,
      "raum": 4892762.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 202,
      "fewer_than_5": false,
      "raum": 431972925.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports 7 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/317245",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}