{
  "crd_number": 115357,
  "slug": "american-money-management-llc-rancho-santa-fe-ca-115357",
  "primary_business_name": "AMERICAN MONEY MANAGEMENT, LLC",
  "legal_name": "AMERICAN MONEY MANAGEMENT, LLC",
  "dbas": [],
  "city": "Rancho Santa Fe",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41740",
  "metro": {
    "cbsa_code": "41740",
    "common_name": "San Diego",
    "msa_name": "San Diego-Chula Vista-Carlsbad, CA",
    "path": "/advisors/ca/san-diego"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2002-03-04",
  "years_registered": 24,
  "period": "2026-10-01",
  "filing_date": "2026-03-24",
  "carried_forward": false,
  "raum_total": 844008013.0,
  "raum_discretionary": 831603615.0,
  "raum_non_discretionary": 12404398.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 13,
  "advisory_employees": 11,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 6716510.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 164851413.0,
      "count": 621
    },
    "pension_profit_sharing": {
      "raum": 12404398.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 656605297.0,
      "count": 211
    },
    "corporations_other_businesses": {
      "raum": 3430395.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "FL",
    "ID",
    "IL",
    "MI",
    "NH",
    "NJ",
    "NV",
    "NY",
    "OR",
    "PA",
    "TN",
    "TX",
    "VA",
    "WA"
  ],
  "websites": [
    "https://americanmoneymanagement.com",
    "https://americanmoneyretire.com",
    "https://americanmoneyretirement.com",
    "https://ammdividendletter.com",
    "https://ammfunds.com",
    "https://amminvest.com",
    "https://divorcefinancialconsulting.com",
    "https://facebook.com/AMERICANMONEYMANAGEMENT",
    "https://gabrielwisdom.com",
    "https://instagram.com/ammpersonalfinance",
    "https://linkedin.com/company/amm-divorce-financial-consulting",
    "https://linkedin.com/company/ammllc",
    "https://tiktok.com/@ammpersonalfinance",
    "https://twitter.com/AMMINV",
    "https://youtube.com/channel/UC4i5Rn2Pl5hzAx3soXkuzBw",
    "https://youtube.com/channel/UCJYT0trsbwUVGJDMe8Jx_AA"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/115357",
  "city_as_filed": "RANCHO SANTA FE",
  "url": "https://advisorcensus.com/firm/american-money-management-llc-rancho-santa-fe-ca-115357",
  "display_name": "American Money Management, LLC",
  "summary": "American Money Management, LLC is an SEC-registered investment advisory firm in Rancho Santa Fe, CA, registered since 2002, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 24, 2026.",
  "citation": "AdvisorCensus. American Money Management, LLC (CRD 115357): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is American Money Management, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), American Money Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees."
    },
    {
      "q": "How much does American Money Management, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 24, 2026 states: Asset-based fee: 0.1% to 1.5% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is American Money Management, LLC located?",
      "a": "American Money Management, LLC's principal office is in Rancho Santa Fe, CA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is American Money Management, LLC registered with the SEC or a state?",
      "a": "American Money Management, LLC is an SEC-registered investment advisory firm, registered since 2002. Status as filed: Approved. CRD 115357."
    },
    {
      "q": "How much does American Money Management, LLC manage?",
      "a": "American Money Management, LLC reports $844,008,013 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (99% discretionary)."
    },
    {
      "q": "How have American Money Management, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for American Money Management, LLC: Regulatory assets under management: $392,985,320 in the October 2021 data and $844,008,013 in the October 2026 data, up 115%. Total employees: 15 in October 2021 and 13 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does American Money Management, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (621); high net worth individuals (211)."
    },
    {
      "q": "Which custodians does American Money Management, LLC use?",
      "a": "American Money Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does American Money Management, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/115357"
    },
    {
      "q": "Does American Money Management, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 24, 2026 says: \"AMM’s minimum account size is $100,000; however, accounts under $100,000 may be accepted on an individual basis at the discretion of AMM.\""
    },
    {
      "q": "What changed in American Money Management, LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 10 to 11. Regulatory assets under management went from $734,010,908 to $844,008,013 (+15%). Registered or notice-filed in ID, NV, TN."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 392985320.0,
      "total_employees": 15,
      "filing_date": "2021-07-20"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 552988201.0,
      "total_employees": 14,
      "filing_date": "2022-07-29"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 552812983.0,
      "total_employees": 14,
      "filing_date": "2023-03-28"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 660473182.0,
      "total_employees": 12,
      "filing_date": "2024-03-08"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 734010908.0,
      "total_employees": 12,
      "filing_date": "2025-02-21"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 844008013.0,
      "total_employees": 13,
      "filing_date": "2026-03-24"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 10 to 11.",
        "Regulatory assets under management went from $734,010,908 to $844,008,013 (+15%).",
        "Registered or notice-filed in ID, NV, TN."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 24, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": "0.1% to 1.5% a year",
    "stated_maximum": null,
    "account_minimum": "$100,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.1% to 1.5% a year (a range, as the brochure states it)"
        ],
        "quotes": [
          "The annual fee ranges from 0.10% to 1.50% of assets being managed (“asset management fee”) and may be negotiable depending on the size and complexity of the client’s account."
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $100,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "AMM’s minimum account size is $100,000; however, accounts under $100,000 may be accepted on an individual basis at the discretion of AMM."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": [
        0.1,
        1.5
      ],
      "max_pct": null,
      "account_minimum": 100000.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "The annual fee ranges from 0.10% to 1.50% of assets being managed (“asset management fee”) and may be negotiable depending on the size and complexity of the client’s account.",
      "AMM’s minimum account size is $100,000; however, accounts under $100,000 may be accepted on an individual basis at the discretion of AMM."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/american-money-management-llc-rancho-santa-fe-ca-115357.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 621,
      "fewer_than_5": false,
      "raum": 164851413.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 211,
      "fewer_than_5": false,
      "raum": 656605297.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 12404398.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 6716510.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": true,
      "raum": 3430395.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/115357",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}