# Amara Financial, LLC

> Amara Financial, LLC is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 22, 2026.

- CRD: 308290
- Filed as: AMARA FINANCIAL, LLC
- Also doing business as: AMARA FINANCIAL
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Francisco, CA
- Filing period: October 2026
- Form ADV filing dated: May 22, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/308290
- AdvisorCensus page: https://advisorcensus.com/firm/amara-financial-llc-san-francisco-ca-308290

## Quick answers

**How is Amara Financial, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Amara Financial, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Amara Financial, LLC charge?**
Its Form ADV Part 2A brochure dated March 7, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Amara Financial, LLC located?**
Amara Financial, LLC's principal office is in San Francisco, CA, according to its Form ADV.

**Is Amara Financial, LLC registered with the SEC or a state?**
Amara Financial, LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 308290.

**How much does Amara Financial, LLC manage?**
Amara Financial, LLC reports $250,466,937 in regulatory assets under management in its Form ADV filing dated May 22, 2026 (78% discretionary).

**How have Amara Financial, LLC's assets and staff changed since 2021?**
In the Form ADV data for Amara Financial, LLC: Regulatory assets under management: $106,945,282 in the October 2021 data and $250,466,937 in the October 2026 data, up 134%. Total employees: 2 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Amara Financial, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (84); high net worth individuals (59); pension and profit sharing plans (but not the plan participants or government pension plans) (1).

**Which custodians does Amara Financial, LLC use?**
Amara Financial, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Amara Financial, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/308290

**Does Amara Financial, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 7, 2026 says: "The Firm generally does not require a minimum initial investment to open an account."

**What changed in Amara Financial, LLC's recent Form ADV filings?**
In the June 2026 filing data: Registered or notice-filed in MA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 7, 2026)

- Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states)

> For Asset Management, Portfolio Monitoring, and Retirement Plan Consulting services, the Firm charges a fee based upon a percentage of assets under management as of the close of business on the last business day of the preceding calendar month. The maximum annual investment management fees charged will not exceed 1.50%

- Account minimum: None

> The Firm generally does not require a minimum initial investment to open an account.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $250,466,937
- Discretionary: $194,263,707
- Non-discretionary: $56,203,230

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 84 | $34,197,469 |
| High net worth individuals | 59 | $214,348,279 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $1,921,189 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

### Firm details
- Registered since: 2020 (6 years)
- Employees: 3 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, MA, OR, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- amarafinancial.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $106,945,282 | 2 | May 7, 2021 |
| October 2022 | $125,450,335 | 2 | March 11, 2022 |
| October 2023 | $134,034,683 | 2 | March 6, 2023 |
| October 2024 | $159,035,680 | 3 | March 20, 2024 |
| October 2025 | $200,051,660 | 3 | March 21, 2025 |
| October 2026 | $250,466,937 | 3 | May 22, 2026 |

Regulatory assets under management: $106,945,282 in the October 2021 data and $250,466,937 in the October 2026 data, up 134%.
Total employees: 2 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Registered or notice-filed in MA.

### April 2026
- Regulatory assets under management went from $200,051,660 to $250,466,937 (+25%).

### December 2025
- Registered or notice-filed in CO.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Amara Financial, LLC (CRD 308290): Form ADV filing data as of October 2026.