{
  "crd_number": 326868,
  "slug": "altar-rock-new-york-ny-326868",
  "primary_business_name": "ALTAR ROCK",
  "legal_name": "ALTAR ROCK LLC",
  "dbas": [],
  "city": "New York",
  "state": "NY",
  "country": "United States",
  "cbsa_code": "35620",
  "metro": {
    "cbsa_code": "35620",
    "common_name": "New York",
    "msa_name": "New York-Newark-Jersey City, NY-NJ",
    "path": "/advisors/ny/new-york"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2025-11-18",
  "years_registered": 0,
  "period": "2026-10-01",
  "filing_date": "2026-09-11",
  "carried_forward": false,
  "raum_total": 158692083.0,
  "raum_discretionary": 158692083.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 7,
  "advisory_employees": 4,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 0.0,
      "count": 0
    },
    "individuals": {
      "raum": 2517075.0,
      "count": 3,
      "fewer_than_5": true
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 1951561.0,
      "count": 1,
      "fewer_than_5": true
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 0.0,
      "count": 0
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 154223447.0,
      "count": 23
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 0.0,
      "count": 0
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "other",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "FL",
    "MA",
    "MI",
    "NY"
  ],
  "websites": [
    "https://altarrockwealth.com",
    "https://linkedin.com/company/altarrockwealth"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/326868",
  "city_as_filed": "NEW YORK",
  "url": "https://advisorcensus.com/firm/altar-rock-new-york-ny-326868",
  "display_name": "Altar Rock",
  "summary": "Altar Rock is an SEC-registered investment advisory firm in New York, NY, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 11, 2026.",
  "citation": "AdvisorCensus. Altar Rock (CRD 326868): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Altar Rock compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Altar Rock reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Altar Rock charge?",
      "a": "Its Form ADV Part 2A brochure dated August 14, 2026 states: Up to $5,000,000: 1% a year; $5,000,001 to $30,000,000: 0.75% a year; $30,000,001 to $150,000,000: 0.5% a year; $150,000,001 to $500,000,000: 0.35% a year; $500,000,001 to $1,000,000,000: 0.25% a year; Above $1,000,000,001: 0.2% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Altar Rock located?",
      "a": "Altar Rock's principal office is in New York, NY, according to its Form ADV."
    },
    {
      "q": "Is Altar Rock registered with the SEC or a state?",
      "a": "Altar Rock is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 326868."
    },
    {
      "q": "How much does Altar Rock manage?",
      "a": "Altar Rock reports $158,692,083 in regulatory assets under management in its Form ADV filing dated September 11, 2026 (100% discretionary)."
    },
    {
      "q": "How have Altar Rock's assets and staff changed since 2023?",
      "a": "In the Form ADV data for Altar Rock: Regulatory assets under management: $0 in the October 2023 data and $158,692,083 in the October 2026 data. Total employees: 3 in October 2023 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Altar Rock serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (23); individuals (other than high net worth individuals) (3); insurance companies (1)."
    },
    {
      "q": "Which custodians does Altar Rock use?",
      "a": "Altar Rock's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Altar Rock report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/326868"
    },
    {
      "q": "What changed in Altar Rock's recent Form ADV filings?",
      "a": "In the September 2026 filing data: Employees performing advisory functions went from 5 to 4. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 0.0,
      "total_employees": 3,
      "filing_date": "2023-09-19"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 158692083.0,
      "total_employees": 7,
      "filing_date": "2026-09-11"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Employees performing advisory functions went from 5 to 4.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $140,546,878 to $158,692,083 (+13%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 14, 2026",
    "provided_by_the_firm": false,
    "tiers": [
      {
        "band": "Up to $5,000,000",
        "rate": "1%"
      },
      {
        "band": "$5,000,001 to $30,000,000",
        "rate": "0.75%"
      },
      {
        "band": "$30,000,001 to $150,000,000",
        "rate": "0.5%"
      },
      {
        "band": "$150,000,001 to $500,000,000",
        "rate": "0.35%"
      },
      {
        "band": "$500,000,001 to $1,000,000,000",
        "rate": "0.25%"
      },
      {
        "band": "Above $1,000,000,001",
        "rate": "0.2%"
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $5,000,000: 1% a year",
          "$5,000,001 to $30,000,000: 0.75% a year",
          "$30,000,001 to $150,000,000: 0.5% a year",
          "$150,000,001 to $500,000,000: 0.35% a year",
          "$500,000,001 to $1,000,000,000: 0.25% a year",
          "Above $1,000,000,001: 0.2% a year"
        ],
        "quotes": [
          "The following is Altar Rock’s standard fee schedule: Total Assets Under Management Annual Fees $0 - $5,000,000 1.00% $5,000,001 - $30,000,000 0.75% $30,000,001 - $150,000,000 0.50% $150,000,001 - $500,000,000 0.35% $500,000,001 - $1,000,000,000 0.25% $1,000,000,001 – AND UP 0.20%"
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": 0.0,
          "max": 5000000.0,
          "rate_pct": 1.0
        },
        {
          "min": 5000001.0,
          "max": 30000000.0,
          "rate_pct": 0.75
        },
        {
          "min": 30000001.0,
          "max": 150000000.0,
          "rate_pct": 0.5
        },
        {
          "min": 150000001.0,
          "max": 500000000.0,
          "rate_pct": 0.35
        },
        {
          "min": 500000001.0,
          "max": 1000000000.0,
          "rate_pct": 0.25
        },
        {
          "min": 1000000001.0,
          "max": null,
          "rate_pct": 0.2
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "The following is Altar Rock’s standard fee schedule: Total Assets Under Management Annual Fees $0 - $5,000,000 1.00% $5,000,001 - $30,000,000 0.75% $30,000,001 - $150,000,000 0.50% $150,000,001 - $500,000,000 0.35% $500,000,001 - $1,000,000,000 0.25% $1,000,000,001 – AND UP 0.20%"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/altar-rock-new-york-ny-326868.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 3,
      "fewer_than_5": true,
      "raum": 2517075.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 23,
      "fewer_than_5": false,
      "raum": 154223447.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 1,
      "fewer_than_5": true,
      "raum": 1951561.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/326868",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}