# Alpha Financial Partners LLC

> Alpha Financial Partners LLC is an SEC-registered investment advisory firm in Lexington, KY, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 24, 2026.

- CRD: 306639
- Filed as: ALPHA FINANCIAL PARTNERS LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Lexington, KY
- Filing period: October 2026
- Form ADV filing dated: July 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/306639
- AdvisorCensus page: https://advisorcensus.com/firm/alpha-financial-partners-llc-lexington-ky-306639

## Quick answers

**How is Alpha Financial Partners LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Alpha Financial Partners LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Alpha Financial Partners LLC located?**
Alpha Financial Partners LLC's principal office is in Lexington, KY, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Alpha Financial Partners LLC registered with the SEC or a state?**
Alpha Financial Partners LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 306639.

**How much does Alpha Financial Partners LLC manage?**
Alpha Financial Partners LLC reports $459,855,610 in regulatory assets under management in its Form ADV filing dated July 24, 2026 (96% discretionary).

**How have Alpha Financial Partners LLC's assets and staff changed since 2021?**
In the Form ADV data for Alpha Financial Partners LLC: Regulatory assets under management: $229,722,762 in the October 2021 data and $459,855,610 in the October 2026 data, up 100%. Total employees: 5 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Alpha Financial Partners LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (285); high net worth individuals (76); pension and profit sharing plans (but not the plan participants or government pension plans) (41).

**Which custodians does Alpha Financial Partners LLC use?**
Alpha Financial Partners LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Alpha Financial Partners LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/306639

**What changed in Alpha Financial Partners LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 4 to 5. Regulatory assets under management went from $376,120,761 to $459,855,610 (+22%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $459,855,610
- Discretionary: $442,177,841
- Non-discretionary: $17,677,769

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 285 | $79,748,577 |
| High net worth individuals | 76 | $264,922,516 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 41 | $115,184,517 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2020 (6 years)
- Employees: 7 total, 5 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: IL, KY, OH, TN, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- Prospect, KY

### Websites listed on Form ADV (Item 1.I)
- alphafinancialpartners.com
- alphaky.com
- Facebook @AlphaFinancialPartners
- Instagram @alpha_financial_partners
- LinkedIn @alphaky

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $229,722,762 | 5 | September 30, 2021 |
| October 2022 | $271,241,547 | 6 | August 26, 2022 |
| October 2023 | $257,111,052 | 5 | September 26, 2023 |
| October 2024 | $295,001,180 | 5 | July 30, 2024 |
| October 2025 | $376,120,761 | 7 | April 14, 2025 |
| October 2026 | $459,855,610 | 7 | July 24, 2026 |

Regulatory assets under management: $229,722,762 in the October 2021 data and $459,855,610 in the October 2026 data, up 100%.
Total employees: 5 in October 2021 and 7 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 4 to 5.
- Regulatory assets under management went from $376,120,761 to $459,855,610 (+22%).

### December 2025
- Employees performing advisory functions went from 3 to 4.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Alpha Financial Partners LLC (CRD 306639): Form ADV filing data as of October 2026.