{
  "crd_number": 306639,
  "slug": "alpha-financial-partners-llc-lexington-ky-306639",
  "primary_business_name": "ALPHA FINANCIAL PARTNERS LLC",
  "legal_name": "ALPHA FINANCIAL PARTNERS LLC",
  "dbas": [],
  "city": "Lexington",
  "state": "KY",
  "country": "United States",
  "cbsa_code": "30460",
  "metro": {
    "cbsa_code": "30460",
    "common_name": "Lexington",
    "msa_name": "Lexington-Fayette, KY",
    "path": "/advisors/ky/lexington"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2020-01-02",
  "years_registered": 6,
  "period": "2026-10-01",
  "filing_date": "2026-07-24",
  "carried_forward": false,
  "raum_total": 459855610.0,
  "raum_discretionary": 442177841.0,
  "raum_non_discretionary": 17677769.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 7,
  "advisory_employees": 5,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 79748577.0,
      "count": 285
    },
    "pension_profit_sharing": {
      "raum": 115184517.0,
      "count": 41
    },
    "high_net_worth_individuals": {
      "raum": 264922516.0,
      "count": 76
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "IL",
    "KY",
    "OH",
    "TN",
    "TX"
  ],
  "websites": [
    "https://alphafinancialpartners.com",
    "https://alphaky.com",
    "https://facebook.com/AlphaFinancialPartners",
    "https://instagram.com/alpha_financial_partners",
    "https://linkedin.com/company/alphaky"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/306639",
  "city_as_filed": "LEXINGTON",
  "url": "https://advisorcensus.com/firm/alpha-financial-partners-llc-lexington-ky-306639",
  "display_name": "Alpha Financial Partners LLC",
  "summary": "Alpha Financial Partners LLC is an SEC-registered investment advisory firm in Lexington, KY, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 24, 2026.",
  "citation": "AdvisorCensus. Alpha Financial Partners LLC (CRD 306639): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Alpha Financial Partners LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Alpha Financial Partners LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Alpha Financial Partners LLC located?",
      "a": "Alpha Financial Partners LLC's principal office is in Lexington, KY, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Alpha Financial Partners LLC registered with the SEC or a state?",
      "a": "Alpha Financial Partners LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 306639."
    },
    {
      "q": "How much does Alpha Financial Partners LLC manage?",
      "a": "Alpha Financial Partners LLC reports $459,855,610 in regulatory assets under management in its Form ADV filing dated July 24, 2026 (96% discretionary)."
    },
    {
      "q": "How have Alpha Financial Partners LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Alpha Financial Partners LLC: Regulatory assets under management: $229,722,762 in the October 2021 data and $459,855,610 in the October 2026 data, up 100%. Total employees: 5 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Alpha Financial Partners LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (285); high net worth individuals (76); pension and profit sharing plans (but not the plan participants or government pension plans) (41)."
    },
    {
      "q": "Which custodians does Alpha Financial Partners LLC use?",
      "a": "Alpha Financial Partners LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Alpha Financial Partners LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/306639"
    },
    {
      "q": "What changed in Alpha Financial Partners LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 4 to 5. Regulatory assets under management went from $376,120,761 to $459,855,610 (+22%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 229722762.0,
      "total_employees": 5,
      "filing_date": "2021-09-30"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 271241547.0,
      "total_employees": 6,
      "filing_date": "2022-08-26"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 257111052.0,
      "total_employees": 5,
      "filing_date": "2023-09-26"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 295001180.0,
      "total_employees": 5,
      "filing_date": "2024-07-30"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 376120761.0,
      "total_employees": 7,
      "filing_date": "2025-04-14"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 459855610.0,
      "total_employees": 7,
      "filing_date": "2026-07-24"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 4 to 5.",
        "Regulatory assets under management went from $376,120,761 to $459,855,610 (+22%)."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Employees performing advisory functions went from 3 to 4."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/alpha-financial-partners-llc-lexington-ky-306639.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 285,
      "fewer_than_5": false,
      "raum": 79748577.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 76,
      "fewer_than_5": false,
      "raum": 264922516.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 41,
      "fewer_than_5": false,
      "raum": 115184517.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/306639",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}