{
  "crd_number": 116291,
  "slug": "alpha-financial-advisors-llc-mclean-va-116291",
  "primary_business_name": "ALPHA FINANCIAL ADVISORS, LLC",
  "legal_name": "ALPHA FINANCIAL ADVISORS, LLC",
  "dbas": [],
  "city": "McLean",
  "state": "VA",
  "country": "United States",
  "cbsa_code": "47900",
  "metro": {
    "cbsa_code": "47900",
    "common_name": "Washington",
    "msa_name": "Washington-Arlington-Alexandria, DC-VA-MD-WV",
    "path": "/advisors/dc/washington"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2017-01-26",
  "years_registered": 9,
  "period": "2026-10-01",
  "filing_date": "2026-02-09",
  "carried_forward": false,
  "raum_total": 218325543.0,
  "raum_discretionary": 218325543.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 7,
  "advisory_employees": 5,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 0.0,
      "count": 0
    },
    "individuals": {
      "raum": 34932087.0,
      "count": 84
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 0.0,
      "count": 0
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 183393456.0,
      "count": 72
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 0.0,
      "count": 0
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "MD",
    "NC",
    "VA"
  ],
  "websites": [
    "https://alphafinancialadvisors.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/116291",
  "city_as_filed": "MCLEAN",
  "url": "https://advisorcensus.com/firm/alpha-financial-advisors-llc-mclean-va-116291",
  "display_name": "Alpha Financial Advisors, LLC",
  "summary": "Alpha Financial Advisors, LLC is an SEC-registered investment advisory firm in McLean, VA, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 9, 2026.",
  "citation": "AdvisorCensus. Alpha Financial Advisors, LLC (CRD 116291): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Alpha Financial Advisors, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Alpha Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Alpha Financial Advisors, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated February 9, 2026 states: Up to $300,000: 1.5% a year; $300,000.01 to $600,000: 1.35% a year; $600,000.01 to $1,000,000: 1.25% a year; $1,000,000.01 to $3,000,000: 1.1% a year; Above $3,000,000.01: 0.75% a year; Hourly rate: $250 an hour (financial planning and/or consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Alpha Financial Advisors, LLC located?",
      "a": "Alpha Financial Advisors, LLC's principal office is in McLean, VA, according to its Form ADV."
    },
    {
      "q": "Is Alpha Financial Advisors, LLC registered with the SEC or a state?",
      "a": "Alpha Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 116291."
    },
    {
      "q": "How much does Alpha Financial Advisors, LLC manage?",
      "a": "Alpha Financial Advisors, LLC reports $218,325,543 in regulatory assets under management in its Form ADV filing dated February 9, 2026 (100% discretionary)."
    },
    {
      "q": "How have Alpha Financial Advisors, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Alpha Financial Advisors, LLC: Regulatory assets under management: $159,449,148 in the October 2021 data and $218,325,543 in the October 2026 data, up 37%. Total employees: 4 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Alpha Financial Advisors, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (84); high net worth individuals (72)."
    },
    {
      "q": "Which custodians does Alpha Financial Advisors, LLC use?",
      "a": "Alpha Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Alpha Financial Advisors, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/116291"
    },
    {
      "q": "Does Alpha Financial Advisors, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated February 9, 2026 says: \"AFA generally requires a minimum $500,000.00 of investable assets to become a client and receive our investment advisory services.\""
    },
    {
      "q": "What changed in Alpha Financial Advisors, LLC's recent Form ADV filings?",
      "a": "In the December 2025 filing data: Employees performing advisory functions went from 4 to 5."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 159449148.0,
      "total_employees": 4,
      "filing_date": "2021-03-09"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 216376144.0,
      "total_employees": 4,
      "filing_date": "2022-07-13"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 230157170.0,
      "total_employees": 5,
      "filing_date": "2023-02-14"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 168207247.0,
      "total_employees": 6,
      "filing_date": "2024-02-29"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 192893726.0,
      "total_employees": 6,
      "filing_date": "2025-02-10"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 218325543.0,
      "total_employees": 7,
      "filing_date": "2026-02-09"
    }
  ],
  "recent_changes": [
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Employees performing advisory functions went from 4 to 5."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated February 9, 2026",
    "provided_by_the_firm": false,
    "tiers": [
      {
        "band": "Up to $300,000",
        "rate": "1.5%"
      },
      {
        "band": "$300,000.01 to $600,000",
        "rate": "1.35%"
      },
      {
        "band": "$600,000.01 to $1,000,000",
        "rate": "1.25%"
      },
      {
        "band": "$1,000,000.01 to $3,000,000",
        "rate": "1.1%"
      },
      {
        "band": "Above $3,000,000.01",
        "rate": "0.75%"
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$500,000",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $250 an hour (financial planning and/or consulting services)"
    ],
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $300,000: 1.5% a year",
          "$300,000.01 to $600,000: 1.35% a year",
          "$600,000.01 to $1,000,000: 1.25% a year",
          "$1,000,000.01 to $3,000,000: 1.1% a year",
          "Above $3,000,000.01: 0.75% a year"
        ],
        "quotes": [
          "Fee Schedule\n\nMarket Value Annual Fee \nLess than $300,000 1.50% \n$300,000.01 — $600,000 1.35% \n$600,000.01 — $1,000,000 1.25% \n$1,000,000.01 — $3,000,000 1.10% \nGreater than $3,000,000 0.75%"
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $500,000"
        ],
        "quotes": [
          "AFA generally requires a minimum $500,000.00 of investable assets to become a client and receive our investment advisory services."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $250 an hour (financial planning and/or consulting services)"
        ],
        "quotes": [
          "AFA’s planning and consulting fees generally begin at $250 per hour, depending upon the level and scope of the service required."
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": 0.0,
          "max": 300000.0,
          "rate_pct": 1.5
        },
        {
          "min": 300000.01,
          "max": 600000.0,
          "rate_pct": 1.35
        },
        {
          "min": 600000.01,
          "max": 1000000.0,
          "rate_pct": 1.25
        },
        {
          "min": 1000000.01,
          "max": 3000000.0,
          "rate_pct": 1.1
        },
        {
          "min": 3000000.01,
          "max": null,
          "rate_pct": 0.75
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 500000.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 250.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "financial planning and/or consulting services"
        }
      ]
    },
    "quotes": [
      "Fee Schedule\n\nMarket Value Annual Fee \nLess than $300,000 1.50% \n$300,000.01 — $600,000 1.35% \n$600,000.01 — $1,000,000 1.25% \n$1,000,000.01 — $3,000,000 1.10% \nGreater than $3,000,000 0.75%",
      "AFA generally requires a minimum $500,000.00 of investable assets to become a client and receive our investment advisory services.",
      "AFA’s planning and consulting fees generally begin at $250 per hour, depending upon the level and scope of the service required."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/alpha-financial-advisors-llc-mclean-va-116291.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 84,
      "fewer_than_5": false,
      "raum": 34932087.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 72,
      "fewer_than_5": false,
      "raum": 183393456.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/116291",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}