# Alpha Financial Advisors, LLC

> Alpha Financial Advisors, LLC is an SEC-registered investment advisory firm in Charlotte, NC, registered since 2014, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 26, 2026.

- CRD: 122545
- Filed as: ALPHA FINANCIAL ADVISORS, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Charlotte, NC
- Filing period: October 2026
- Form ADV filing dated: June 26, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/122545
- AdvisorCensus page: https://advisorcensus.com/firm/alpha-financial-advisors-llc-charlotte-nc-122545

## Quick answers

**How is Alpha Financial Advisors, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Alpha Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**What does Alpha Financial Advisors, LLC's brochure say about its fees?**
Its Form ADV Part 2A brochure dated March 22, 2026 states: Up to $1,000,000: 1% a year; $1,000,000 to $3,000,000: 0.5% a year; Above $3,000,000: 0.35% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Alpha Financial Advisors, LLC located?**
Alpha Financial Advisors, LLC's principal office is in Charlotte, NC, according to its Form ADV.

**Is Alpha Financial Advisors, LLC registered with the SEC or a state?**
Alpha Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 122545.

**How much does Alpha Financial Advisors, LLC manage?**
Alpha Financial Advisors, LLC reports $619,320,059 in regulatory assets under management in its Form ADV filing dated June 26, 2026 (100% discretionary).

**How have Alpha Financial Advisors, LLC's assets and staff changed since 2021?**
In the Form ADV data for Alpha Financial Advisors, LLC: Regulatory assets under management: $341,580,625 in the October 2021 data and $619,320,059 in the October 2026 data, up 81%. Total employees: 7 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Alpha Financial Advisors, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (181); individuals (other than high net worth individuals) (78).

**Which custodians does Alpha Financial Advisors, LLC use?**
Alpha Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Alpha Financial Advisors, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/122545

**What changed in Alpha Financial Advisors, LLC's recent Form ADV filings?**
In the July 2026 filing data: Registered or notice-filed in CT.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 22, 2026)

- Up to $1,000,000: 1% a year
- $1,000,000 to $3,000,000: 0.5% a year
- Above $3,000,000: 0.35% a year

> The annualized fee for investment management services is calculated according to the following schedule: Assets under management Annual fee First $1,000,000 1.00%* Additional assets above $1,000,000 but less than $3,000,000 0.50% Additional assets above $3,000,000 0.35%

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $619,320,059
- Discretionary: $617,135,744
- Non-discretionary: $2,184,315

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 78 | $43,213,019 |
| High net worth individuals | 181 | $574,787,003 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $1,320,037 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Other

### Firm details
- Registered since: 2014 (12 years)
- Employees: 9 total, 7 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CT, FL, NC, NJ, NY, SC, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- alphafa.com
- plus.google.com/+ALPHAFINANCIALADVISORSCHARLOTTE
- Facebook @ALPHAFINANCIALADVISORS
- LinkedIn @ALPHAFINANCIAL
- X @ALPHAFA_FEEONLY
- YouTube @UC9OUBDYKDIEHHTOKKQFKB6W

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $341,580,625 | 7 | March 30, 2021 |
| October 2022 | $412,341,503 | 6 | August 30, 2022 |
| October 2023 | $353,648,198 | 10 | May 25, 2023 |
| October 2024 | $444,127,297 | 10 | August 2, 2024 |
| October 2025 | $503,100,285 | 10 | June 27, 2025 |
| October 2026 | $619,320,059 | 9 | June 26, 2026 |

Regulatory assets under management: $341,580,625 in the October 2021 data and $619,320,059 in the October 2026 data, up 81%.
Total employees: 7 in October 2021 and 9 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Registered or notice-filed in CT.

### April 2026
- Employees performing advisory functions went from 8 to 7.
- Regulatory assets under management went from $503,100,285 to $619,320,059 (+23%).
- Updated its list of owners and control persons (Schedule A).

### December 2025
- Registered or notice-filed in NJ.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Alpha Financial Advisors, LLC (CRD 122545): Form ADV filing data as of October 2026.