# Alliance Investment Management, LLC

> Alliance Investment Management, LLC is an SEC-registered investment advisory firm in Jenison, MI, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 152012
- Filed as: ALLIANCE INVESTMENT MANAGEMENT, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Jenison, MI
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/152012
- AdvisorCensus page: https://advisorcensus.com/firm/alliance-investment-management-llc-jenison-mi-152012

## Quick answers

**How is Alliance Investment Management, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Alliance Investment Management, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Alliance Investment Management, LLC located?**
Alliance Investment Management, LLC's principal office is in Jenison, MI, according to its Form ADV.

**Is Alliance Investment Management, LLC registered with the SEC or a state?**
Alliance Investment Management, LLC is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 152012.

**How much does Alliance Investment Management, LLC manage?**
Alliance Investment Management, LLC reports $206,811,662 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (84% discretionary).

**How have Alliance Investment Management, LLC's assets and staff changed since 2021?**
In the Form ADV data for Alliance Investment Management, LLC: Regulatory assets under management: $122,395,452 in the October 2021 data and $206,811,662 in the October 2026 data, up 69%. Total employees: 5 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Alliance Investment Management, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (118); high net worth individuals (42); pension and profit sharing plans (but not the plan participants or government pension plans) (9).

**Which custodians does Alliance Investment Management, LLC use?**
Alliance Investment Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Alliance Investment Management, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/152012

**What changed in Alliance Investment Management, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 2 to 3. Regulatory assets under management went from $179,117,628 to $206,811,662 (+15%). Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Minimum annual fee: $1,000

> Our minimum annual fee for all accounts and services, except Advice Services to plan participants, is $1,000, which we may waive at our discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $206,811,662
- Discretionary: $173,241,815
- Non-discretionary: $33,569,847

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 118 | $44,818,093 |
| High net worth individuals | 42 | $131,934,309 |
| Banking or thrift institutions | Not reported | $0 |
| Investment companies | Not reported | $0 |
| Business development companies | Not reported | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 1 | $4,148,233 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 9 | $21,092,560 |
| Charitable organizations | Fewer than 5 | $1,124,762 |
| State or municipal government entities (including government pension plans) | Not reported | $0 |
| Other investment advisers | Not reported | $0 |
| Insurance companies | Not reported | $0 |
| Sovereign wealth funds and foreign official institutions | Not reported | $0 |
| Corporations or other businesses not listed above | Fewer than 5 | $3,693,705 |
| Other | Not reported | $0 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Other

### Firm details
- Registered since: 2021 (5 years)
- Employees: 6 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, IL, MI, NE, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- allianceim.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $122,395,452 | 5 | May 14, 2021 |
| October 2022 | $138,310,683 | 5 | March 24, 2022 |
| October 2023 | $118,991,800 | 5 | August 25, 2023 |
| October 2024 | $162,742,802 | 5 | March 13, 2024 |
| October 2025 | $179,117,628 | 5 | March 26, 2025 |
| October 2026 | $206,811,662 | 6 | March 30, 2026 |

Regulatory assets under management: $122,395,452 in the October 2021 data and $206,811,662 in the October 2026 data, up 69%.
Total employees: 5 in October 2021 and 6 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 2 to 3.
- Regulatory assets under management went from $179,117,628 to $206,811,662 (+15%).
- Updated its list of owners and control persons (Schedule A).

### February 2026
- Registered or notice-filed in IL.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Alliance Investment Management, LLC (CRD 152012): Form ADV filing data as of October 2026.