# Alliance Advisory & Securities, LLC

> Alliance Advisory & Securities, LLC is an SEC-registered investment advisory firm in Westlake Village, CA, registered since 2006, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated September 17, 2026.

- CRD: 18835
- Filed as: ALLIANCE ADVISORY & SECURITIES, LLC
- Also doing business as: ALLIANCE ENTRUST, DEVOTED CAPITAL
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Westlake Village, CA
- Filing period: October 2026
- Form ADV filing dated: September 17, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/18835
- AdvisorCensus page: https://advisorcensus.com/firm/alliance-advisory-and-securities-llc-westlake-village-ca-18835

## Quick answers

**How is Alliance Advisory & Securities, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Alliance Advisory & Securities, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Alliance Advisory & Securities, LLC charge?**
Its Form ADV Part 2A brochure dated July 9, 2026 states: Hourly rate: $175 to $650 an hour (Financial Planning fees); Flat fee: $1,250 to $10,000 a year (Financial Planning fees). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Alliance Advisory & Securities, LLC located?**
Alliance Advisory & Securities, LLC's principal office is in Westlake Village, CA, according to its Form ADV; the October 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

**Is Alliance Advisory & Securities, LLC registered with the SEC or a state?**
Alliance Advisory & Securities, LLC is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 18835.

**How much does Alliance Advisory & Securities, LLC manage?**
Alliance Advisory & Securities, LLC reports $687,372,472 in regulatory assets under management in its Form ADV filing dated September 17, 2026 (57% discretionary).

**How have Alliance Advisory & Securities, LLC's assets and staff changed since 2021?**
In the Form ADV data for Alliance Advisory & Securities, LLC: Regulatory assets under management: $404,265,193 in the October 2021 data and $687,372,472 in the October 2026 data, up 70%. Total employees: 20 in October 2021 and 21 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Alliance Advisory & Securities, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (438); high net worth individuals (225); charitable organizations (12).

**Which custodians does Alliance Advisory & Securities, LLC use?**
Alliance Advisory & Securities, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Distributors Company LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Alliance Advisory & Securities, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/18835

**What changed in Alliance Advisory & Securities, LLC's recent Form ADV filings?**
In the October 2026 filing data: Registered or notice-filed in NE.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated July 9, 2026)

- Hourly rate: $175 to $650 an hour (Financial Planning fees)

> Our Financial Planning fees are calculated and charged on an hourly basis, ranging from $175 to $650 per hour.

- Flat fee: $1,250 to $10,000 a year (Financial Planning fees)

> Alternatively, our Financial Planning fees may be calculated and charged on a fixed fee basis, typically ranging from $1,250 to $10,000 per year, charged quarterly, depending on the specific arrangement reached with the client.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Distributors Company LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $687,372,472
- Discretionary: $392,526,364
- Non-discretionary: $294,846,108

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 438 | $171,324,272 |
| High net worth individuals | 225 | $510,529,089 |
| Charitable organizations | 12 | $5,519,111 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2006 (20 years)
- Employees: 21 total, 14 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, FL, ID, NC, NE, NH, NV, OR, TN, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Meridian, ID
- Murrieta, CA
- Oxnard, CA

### Websites listed on Form ADV (Item 1.I)
- [aewealth.com](https://aewealth.com)
- [allianceadvisory.com](https://allianceadvisory.com)
- [devotedcapital.com](https://devotedcapital.com)
- Facebook facebook.com
- Instagram @alliance.entrust
- LinkedIn @alliance-advisory-&-securities-inc-

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $404,265,193 | 20 | September 28, 2021 |
| October 2022 | $357,004,816 | 22 | June 30, 2022 |
| October 2023 | $454,406,861 | 20 | April 28, 2023 |
| October 2024 | $608,366,297 | 25 | June 28, 2024 |
| October 2025 | $639,384,881 | 25 | March 28, 2025 |
| October 2026 | $687,372,472 | 21 | September 17, 2026 |

Regulatory assets under management: $404,265,193 in the October 2021 data and $687,372,472 in the October 2026 data, up 70%.
Total employees: 20 in October 2021 and 21 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Registered or notice-filed in NE.

### August 2026
- Added an office in Oxnard, CA.
- No longer lists an office in Camarillo, CA.

### April 2026
- Added the business name Devoted Capital.
- Employees performing advisory functions went from 16 to 14.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Alliance Advisory & Securities, LLC (CRD 18835): Form ADV filing data as of October 2026.