{
  "crd_number": 165926,
  "slug": "acorns-irvine-ca-165926",
  "primary_business_name": "ACORNS",
  "legal_name": "ACORNS ADVISERS, LLC",
  "dbas": [],
  "city": "Irvine",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "31080",
  "metro": {
    "cbsa_code": "31080",
    "common_name": "Los Angeles",
    "msa_name": "Los Angeles-Long Beach-Anaheim, CA",
    "path": "/advisors/ca/los-angeles"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2013-09-23",
  "years_registered": 13,
  "period": "2026-10-01",
  "filing_date": "2026-08-03",
  "carried_forward": false,
  "raum_total": 13386348075.0,
  "raum_discretionary": 13259005260.0,
  "raum_non_discretionary": 127342815.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 302,
  "advisory_employees": 14,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 13351061795.0,
      "count": 8158308
    },
    "high_net_worth_individuals": {
      "raum": 35286280.0,
      "count": 21
    }
  },
  "compensation_types": [
    "fixed"
  ],
  "advisory_activities": [
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 1,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "PR",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VI",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://acorns.com",
    "https://facebook.com/ACORNSGROW",
    "https://instagram.com/ACORNS",
    "https://linkedin.com/company/acorns-grow-inc-",
    "https://pinterest.com/ACORNSGROW",
    "https://snapchat.com/ADD/ACORNSGROW",
    "https://snapchat.com/add/acornsofficial",
    "https://tiktok.com/@acorns",
    "https://x.com/ACORNS",
    "https://x.com/ACORNSSUPPORT",
    "https://x.com/SETHWUNDER_",
    "https://youtube.com/ACORNSGROW"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/165926",
  "disclosure_items": [
    {
      "item": "11.E(2)",
      "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?"
    }
  ],
  "city_as_filed": "IRVINE",
  "url": "https://advisorcensus.com/firm/acorns-irvine-ca-165926",
  "display_name": "Acorns",
  "summary": "Acorns is an SEC-registered investment advisory firm in Irvine, CA, registered since 2013, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated August 3, 2026.",
  "citation": "AdvisorCensus. Acorns (CRD 165926): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Acorns compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Acorns reports these compensation arrangements: fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Acorns located?",
      "a": "Acorns' principal office is in Irvine, CA, according to its Form ADV."
    },
    {
      "q": "Is Acorns registered with the SEC or a state?",
      "a": "Acorns is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 165926."
    },
    {
      "q": "How much does Acorns manage?",
      "a": "Acorns reports $13,386,348,075 in regulatory assets under management in its Form ADV filing dated August 3, 2026 (99% discretionary)."
    },
    {
      "q": "How have Acorns' assets and staff changed since 2021?",
      "a": "In the Form ADV data for Acorns: Regulatory assets under management: $4,736,342,917 in the October 2021 data and $13,386,348,075 in the October 2026 data, up 183%. Total employees: 304 in October 2021 and 302 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Acorns serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (8,158,308); high net worth individuals (21)."
    },
    {
      "q": "Does Acorns report any disciplinary disclosures?",
      "a": "Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.E(2) (self-regulatory organization's finding of a rule violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/165926"
    },
    {
      "q": "What changed in Acorns' recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 17 to 14. Regulatory assets under management went from $10,380,859,924 to $13,386,348,075 (+29%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 4736342917.0,
      "total_employees": 304,
      "filing_date": "2021-05-19"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 6170671192.0,
      "total_employees": 365,
      "filing_date": "2022-09-12"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 6295054328.0,
      "total_employees": 490,
      "filing_date": "2023-03-28"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 8210969354.0,
      "total_employees": 442,
      "filing_date": "2024-08-21"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 10380859924.0,
      "total_employees": 305,
      "filing_date": "2025-04-03"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 13386348075.0,
      "total_employees": 302,
      "filing_date": "2026-08-03"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 17 to 14.",
        "Regulatory assets under management went from $10,380,859,924 to $13,386,348,075 (+29%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/acorns-irvine-ca-165926.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 8158308,
      "fewer_than_5": false,
      "raum": 13351061795.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 21,
      "fewer_than_5": false,
      "raum": 35286280.0
    }
  ],
  "disclosure_line": "Reports 1 disclosure item on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/165926",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}
