# Acorn Financial Advisory Services, Inc.

> Acorn Financial Advisory Services, Inc. is an SEC-registered investment advisory firm in Reston, VA, registered since 2006, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated June 15, 2026.

- CRD: 116763
- Filed as: ACORN FINANCIAL ADVISORY SERVICES, INC.
- Also doing business as: ACORN FINANCIAL SERVICES, OLD DOMINION INVESTMENT & RETIREMENT SERVICES
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Reston, VA
- Filing period: October 2026
- Form ADV filing dated: June 15, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/116763
- AdvisorCensus page: https://advisorcensus.com/firm/acorn-financial-advisory-services-inc-reston-va-116763

## Quick answers

**How is Acorn Financial Advisory Services, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Acorn Financial Advisory Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

**How much does Acorn Financial Advisory Services, Inc. charge?**
Its Form ADV Part 2A brochure dated May 28, 2026 states: Hourly rate: $625 to $1,295 an hour (consultations with advisers). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Acorn Financial Advisory Services, Inc. located?**
Acorn Financial Advisory Services, Inc.'s principal office is in Reston, VA, according to its Form ADV; the July 2026 filing also lists 5 other offices (Schedule D, Section 1.F).

**Is Acorn Financial Advisory Services, Inc. registered with the SEC or a state?**
Acorn Financial Advisory Services, Inc. is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 116763.

**How much does Acorn Financial Advisory Services, Inc. manage?**
Acorn Financial Advisory Services, Inc. reports $1,398,636,857 in regulatory assets under management in its Form ADV filing dated June 15, 2026 (84% discretionary).

**How have Acorn Financial Advisory Services, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Acorn Financial Advisory Services, Inc.: Regulatory assets under management: $1,193,434,520 in the October 2021 data and $1,398,636,857 in the October 2026 data, up 17%. Total employees: 48 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Acorn Financial Advisory Services, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,033); high net worth individuals (551); pension and profit sharing plans (but not the plan participants or government pension plans) (35).

**Which custodians does Acorn Financial Advisory Services, Inc. use?**
Acorn Financial Advisory Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Acorn Financial Advisory Services, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/116763

**What changed in Acorn Financial Advisory Services, Inc.'s recent Form ADV filings?**
In the July 2026 filing data: Changed its office addresses in Bethesda, MD.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated May 28, 2026)

- Hourly rate: $625 to $1,295 an hour (consultations with advisers)

> Clients may also engage AFAS on an hourly basis. Hourly rate for consultations with advisers is $625 - $1,295

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,398,636,857
- Discretionary: $1,177,507,429
- Non-discretionary: $221,129,428

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 2,033 | $315,838,661 |
| High net worth individuals | 551 | $871,242,756 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 35 | $211,555,440 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops
- Other

### Firm details
- Registered since: 2006 (20 years)
- Employees: 11 total, 11 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, CT, DC, DE, FL, GA, IN, LA, MA, MD, ME, MI, MT, NC, NE, NH, NJ, NY, OH, OR, PA, SC, TN, TX, VA, WA, WV
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the July 2026 filing
- Alexandria, VA
- Bethesda, MD
- Harrisonburg, VA
- Henrico, VA
- Manassas, VA

### Websites listed on Form ADV (Item 1.I)
- acorn-financial.com
- olddominionira.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,193,434,520 | 48 | September 22, 2021 |
| October 2022 | $1,171,276,723 | 31 | June 7, 2022 |
| October 2023 | $1,037,045,156 | 30 | August 22, 2023 |
| October 2024 | $1,110,073,209 | 23 | May 1, 2024 |
| October 2025 | $1,234,541,815 | 35 | June 12, 2025 |
| October 2026 | $1,398,636,857 | 11 | June 15, 2026 |

Regulatory assets under management: $1,193,434,520 in the October 2021 data and $1,398,636,857 in the October 2026 data, up 17%.
Total employees: 48 in October 2021 and 11 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Changed its office addresses in Bethesda, MD.

### June 2026
- Reported a succession: took over the business of Acorn Financial Advisory Services, Inc. (CRD 116763) on April 23, 2026.

### April 2026
- Regulatory assets under management went from $1,234,541,815 to $1,398,636,857 (+13%).
- Changed its office addresses in Henrico, VA.

### January 2026
- Employees performing advisory functions went from 17 to 11.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Acorn Financial Advisory Services, Inc. (CRD 116763): Form ADV filing data as of October 2026.