{
  "crd_number": 340572,
  "slug": "acorn-asset-management-llc-princeton-nj-340572",
  "primary_business_name": "ACORN ASSET MANAGEMENT LLC",
  "legal_name": "ACORN ASSET MANAGEMENT LLC",
  "dbas": [],
  "city": "Princeton",
  "state": "NJ",
  "country": "United States",
  "cbsa_code": "45940",
  "metro": {
    "cbsa_code": "45940",
    "common_name": "Trenton",
    "msa_name": "Trenton-Princeton, NJ",
    "path": "/advisors/nj/trenton"
  },
  "registration_type": "sec",
  "registration_status": "120-Day Approval",
  "registration_date": "2026-03-04",
  "years_registered": 0,
  "period": "2026-10-01",
  "filing_date": "2026-07-06",
  "carried_forward": false,
  "raum_total": 6600000.0,
  "raum_discretionary": 6600000.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "under_25m",
  "raum_band_label": "Under $25 million",
  "total_employees": 1,
  "advisory_employees": 1,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 2140000.0,
      "count": 9
    },
    "high_net_worth_individuals": {
      "raum": 4460000.0,
      "count": 3
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "NJ"
  ],
  "websites": [
    "https://acornassetmanagement.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/340572",
  "city_as_filed": "PRINCETON",
  "url": "https://advisorcensus.com/firm/acorn-asset-management-llc-princeton-nj-340572",
  "display_name": "Acorn Asset Management LLC",
  "summary": "Acorn Asset Management LLC is an SEC-registered investment advisory firm in Princeton, NJ, registered since 2026, reporting under $25 million in regulatory assets under management in its Form ADV filing dated July 6, 2026.",
  "citation": "AdvisorCensus. Acorn Asset Management LLC (CRD 340572): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services"
  ],
  "quick_answers": [
    {
      "q": "How is Acorn Asset Management LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Acorn Asset Management LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Acorn Asset Management LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated June 9, 2026 states: Hourly rate: $450 an hour (Financial Planning and Consulting); Flat fee: up to $10,000 (Financial Planning and Consulting); Subscription: up to $10,000 a year (ongoing financial planning or consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Acorn Asset Management LLC located?",
      "a": "Acorn Asset Management LLC's principal office is in Princeton, NJ, according to its Form ADV."
    },
    {
      "q": "Is Acorn Asset Management LLC registered with the SEC or a state?",
      "a": "Acorn Asset Management LLC is an SEC-registered investment advisory firm, registered since 2026. Status as filed: 120-Day Approval. CRD 340572."
    },
    {
      "q": "How much does Acorn Asset Management LLC manage?",
      "a": "Acorn Asset Management LLC reports $6,600,000 in regulatory assets under management in its Form ADV filing dated July 6, 2026 (100% discretionary)."
    },
    {
      "q": "What types of clients does Acorn Asset Management LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (9); high net worth individuals (3)."
    },
    {
      "q": "Which custodians does Acorn Asset Management LLC use?",
      "a": "Acorn Asset Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Altruist Financial LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Acorn Asset Management LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/340572"
    },
    {
      "q": "Does Acorn Asset Management LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated June 9, 2026 says: \"Our minimum account size requirements for opening an account with us is $50,000\""
    },
    {
      "q": "What changed in Acorn Asset Management LLC's recent Form ADV filings?",
      "a": "In the July 2026 filing data: Regulatory assets under management went from $0 to $6,600,000."
    }
  ],
  "filing_history": [],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Regulatory assets under management went from $0 to $6,600,000."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Newly registered with the SEC.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated June 9, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$50,000",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $450 an hour (Financial Planning and Consulting)",
      "Flat fee: up to $10,000 (Financial Planning and Consulting)",
      "Subscription: up to $10,000 a year (ongoing financial planning or consulting services)"
    ],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $50,000"
        ],
        "quotes": [
          "Our minimum account size requirements for opening an account with us is $50,000"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $450 an hour (Financial Planning and Consulting)"
        ],
        "quotes": [
          "Hourly $450 per hour"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: up to $10,000 (Financial Planning and Consulting)"
        ],
        "quotes": [
          "Fixed Fee Up to $10,000"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Subscription: up to $10,000 a year (ongoing financial planning or consulting services)"
        ],
        "quotes": [
          "Ongoing Annual Planning Fee Up to $10,000"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 50000.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 450.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "Financial Planning and Consulting"
        },
        {
          "kind": "flat",
          "amount": null,
          "min": null,
          "max": 10000.0,
          "period": "one_time",
          "service": "Financial Planning and Consulting"
        },
        {
          "kind": "subscription",
          "amount": null,
          "min": null,
          "max": 10000.0,
          "period": "annual",
          "service": "ongoing financial planning or consulting services"
        }
      ]
    },
    "quotes": [
      "Our minimum account size requirements for opening an account with us is $50,000",
      "Hourly $450 per hour",
      "Fixed Fee Up to $10,000",
      "Ongoing Annual Planning Fee Up to $10,000"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Altruist Financial LLC",
      "name_as_filed": "ALTRUIST FINANCIAL LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/acorn-asset-management-llc-princeton-nj-340572.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 9,
      "fewer_than_5": false,
      "raum": 2140000.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 3,
      "fewer_than_5": false,
      "raum": 4460000.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/340572",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}