# Abound Financial

> Abound Financial is an SEC-registered investment advisory firm in Granite Bay, CA, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 14, 2026.

- CRD: 327724
- Filed as: ABOUND FINANCIAL
- Legal name: Kerux, LLC
- Also doing business as: ABOUND FINANCIAL, KERUX, KERUX FINANCIAL
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Granite Bay, CA
- Filing period: October 2026
- Form ADV filing dated: July 14, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/327724
- AdvisorCensus page: https://advisorcensus.com/firm/abound-financial-granite-bay-ca-327724

## Quick answers

**How is Abound Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Abound Financial reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Abound Financial located?**
Abound Financial's principal office is in Granite Bay, CA, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Abound Financial registered with the SEC or a state?**
Abound Financial is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 327724.

**How much does Abound Financial manage?**
Abound Financial reports $428,000,000 in regulatory assets under management in its Form ADV filing dated July 14, 2026 (89% discretionary).

**How have Abound Financial's assets and staff changed since 2023?**
In the Form ADV data for Abound Financial: Regulatory assets under management: $0 in the October 2023 data and $428,000,000 in the October 2026 data. Total employees: 10 in October 2023 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Abound Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (389); high net worth individuals (136); pension and profit sharing plans (but not the plan participants or government pension plans) (12).

**Which custodians does Abound Financial use?**
Abound Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Abound Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/327724

**Does Abound Financial state an account minimum?**
Its Form ADV Part 2A brochure dated July 14, 2026 says: "Our Firm does not require a minimum account size for advisory accounts."

**What changed in Abound Financial's recent Form ADV filings?**
In the May 2026 filing data: Registered or notice-filed in IN.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated July 14, 2026)

- Account minimum: None

> Our Firm does not require a minimum account size for advisory accounts.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- LPL Financial LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $428,000,000
- Discretionary: $381,000,000
- Non-discretionary: $47,000,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 389 | $123,000,000 |
| High net worth individuals | 136 | $291,000,000 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 12 | $9,500,000 |
| Charitable organizations | 4 | $4,500,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2023 (3 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CA, ID, IN, LA, NC, NH, NV, OR, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- Chico, CA

### Websites listed on Form ADV (Item 1.I)
- keruxhq.com
- Facebook @aboundfinancial
- Instagram @aboundfinancial
- LinkedIn @keruxhq

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2023 | $0 | 10 | August 7, 2023 |
| October 2024 | $352,431,608 | 6 | August 7, 2024 |
| October 2025 | $436,000,000 | 2 | April 23, 2025 |
| October 2026 | $428,000,000 | 2 | July 14, 2026 |

Regulatory assets under management: $0 in the October 2023 data and $428,000,000 in the October 2026 data.
Total employees: 10 in October 2023 and 2 in October 2026.

## Changes in the filing (last 12 months)

### May 2026
- Registered or notice-filed in IN.

### April 2026
- Registered or notice-filed in LA.

### December 2025
- Changed its legal name from Abound Financial, LLC to Kerux, LLC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Abound Financial (CRD 327724): Form ADV filing data as of October 2026.