# 77 Financial Group

> 77 Financial Group is a state-registered investment advisory firm in Carlsbad, CA, registered since 2021, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated June 24, 2026.

- CRD: 312367
- Filed as: 77 FINANCIAL GROUP
- Legal name: 77 Financial Group LLC
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: Carlsbad, CA
- Filing period: October 2026
- Form ADV filing dated: June 24, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/312367
- AdvisorCensus page: https://advisorcensus.com/firm/77-financial-group-carlsbad-ca-312367

## Quick answers

**How is 77 Financial Group compensated?**
On its Form ADV (Item 5.E, October 2026), 77 Financial Group reports these compensation arrangements: a percentage of assets under its management; subscription fees (for a newsletter or periodical); fixed fees (other than subscription fees).

**Where is 77 Financial Group located?**
77 Financial Group's principal office is in Carlsbad, CA, according to its Form ADV.

**Is 77 Financial Group registered with the SEC or a state?**
77 Financial Group is a state-registered investment advisory firm, registered since 2021. Status as filed: APPROVED. CRD 312367.

**How much does 77 Financial Group manage?**
77 Financial Group reports $27,078,000 in regulatory assets under management in its Form ADV filing dated June 24, 2026 (100% discretionary).

**What types of clients does 77 Financial Group serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (78).

**Does 77 Financial Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/312367

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Subscription fees (for a newsletter or periodical)
- Fixed fees (other than subscription fees)

### Regulatory assets under management (Item 5.F)
- Total: $27,078,000
- Discretionary: $27,078,000
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 78 | $17,000,000 |
| High net worth individuals | Fewer than 5 | $10,000,000 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $75,000 |
| Charitable organizations | Fewer than 5 | $3,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 2021 (5 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- 77financialgroup.com
- westandwalters.com
- LinkedIn @jwalters114

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. 77 Financial Group (CRD 312367): Form ADV filing data as of October 2026.