{
  "path": "/advisors/wi/milwaukee",
  "url": "https://advisorcensus.com/advisors/wi/milwaukee/page/3",
  "page_type": "metro",
  "title": "Financial advisors in Milwaukee, WI",
  "filters": {},
  "scope_total": 160,
  "faq": [
    {
      "q": "How many financial advisory firms are there in Milwaukee, WI?",
      "a": "AdvisorCensus lists 160 investment advisory firms with a principal office in the Milwaukee metro area, from Form ADV filings as of October 2026: 93 SEC-registered, 46 state-registered, and 21 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in Milwaukee, WI?",
      "a": "50 of the 160 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in Milwaukee, WI offer financial planning?",
      "a": "77 of the 139 firms in Milwaukee, WI that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in Milwaukee, WI fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 50 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 160 investment advisory firms with a principal office in the Milwaukee metro area, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.",
  "about_market": "Milwaukee has 160 investment advisory firms with a principal office in the metro area as of October 2026: 93 SEC-registered, 46 state-registered, and 21 exempt reporting advisers. 50 of them meet AdvisorCensus's fee-only test (paid only by client fees, with no sales-related compensation ties such as an employee registered with a broker-dealer or licensed as an insurance agent), and 38 report under $100 million in regulatory assets under management. The metro area has 656,436 households, 74,716 of them with income of $200,000 or more, or 467 such households for each firm (Census Bureau, American Community Survey 2020–2024 5-year estimates).",
  "citation": "AdvisorCensus. Financial advisors in Milwaukee, WI: 160 firms from Form ADV filings as of October 2026.",
  "total_firms": 160,
  "page": 3,
  "total_pages": 4,
  "sort": "name",
  "registration_types": {
    "sec": 93,
    "state": 46,
    "exempt": 21
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 50
    },
    {
      "code": "percentage_of_aum",
      "count": 125
    },
    {
      "code": "hourly",
      "count": 58
    },
    {
      "code": "subscription",
      "count": 0
    },
    {
      "code": "fixed",
      "count": 69
    },
    {
      "code": "commissions",
      "count": 5
    },
    {
      "code": "performance_based",
      "count": 25
    },
    {
      "code": "other",
      "count": 24
    },
    {
      "code": "not_reported",
      "count": 21
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 44
    },
    {
      "code": "5_to_9",
      "count": 25
    },
    {
      "code": "10_to_19",
      "count": 42
    },
    {
      "code": "20_plus",
      "count": 47
    },
    {
      "code": "not_reported",
      "count": 2
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 16
    },
    {
      "code": "25m_100m",
      "count": 22
    },
    {
      "code": "100m_500m",
      "count": 42
    },
    {
      "code": "500m_1b",
      "count": 15
    },
    {
      "code": "1b_5b",
      "count": 16
    },
    {
      "code": "over_5b",
      "count": 13
    },
    {
      "code": "not_reported",
      "count": 36
    }
  ],
  "firms": [
    {
      "crd_number": 108479,
      "name": "Marietta Investment Partners, LLC",
      "name_as_filed": "MARIETTA INVESTMENT PARTNERS, LLC",
      "url": "https://advisorcensus.com/firm/marietta-investment-partners-llc-milwaukee-wi-108479",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 26,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 114085,
      "name": "Mason Street Advisors, LLC",
      "name_as_filed": "MASON STREET ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/mason-street-advisors-llc-milwaukee-wi-114085",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 24,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 173069,
      "name": "Mason Wells, Inc.",
      "name_as_filed": "MASON WELLS, INC.",
      "url": "https://advisorcensus.com/firm/mason-wells-inc-milwaukee-wi-173069",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 11,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 109920,
      "name": "McDevitt & Bird Investment Management Co",
      "name_as_filed": "MCDEVITT & BIRD INVESTMENT MANAGEMENT CO",
      "url": "https://advisorcensus.com/firm/mcdevitt-and-bird-investment-management-co-mequon-wi-109920",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 14,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 291528,
      "name": "Midwest Wealth Solutions LLC",
      "name_as_filed": "MIDWEST WEALTH SOLUTIONS LLC",
      "url": "https://advisorcensus.com/firm/midwest-wealth-solutions-llc-brookfield-wi-291528",
      "city": "Brookfield",
      "state": "WI",
      "years_registered": 8,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 291305,
      "name": "Milborn Advisors, Ltd",
      "name_as_filed": "MILBORN ADVISORS, LTD",
      "url": "https://advisorcensus.com/firm/milborn-advisors-ltd-milwaukee-wi-291305",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 335692,
      "name": "MLG Fund Manager LLC",
      "name_as_filed": "MLG FUND MANAGER LLC",
      "url": "https://advisorcensus.com/firm/mlg-fund-manager-llc-brookfield-wi-335692",
      "city": "Brookfield",
      "state": "WI",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 106288,
      "name": "Morgan Dempsey Capital Management LLC",
      "name_as_filed": "MORGAN DEMPSEY CAPITAL MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/morgan-dempsey-capital-management-llc-milwaukee-wi-106288",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 31,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 128322,
      "name": "Morgan Kenwood Advisors, LLC",
      "name_as_filed": "MORGAN KENWOOD ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/morgan-kenwood-advisors-llc-greendale-wi-128322",
      "city": "Greendale",
      "state": "WI",
      "years_registered": 16,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 328483,
      "name": "Morgan-ALY Wealth Management, LLC",
      "name_as_filed": "MORGAN-ALY WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/morgan-aly-wealth-management-llc-waukesha-wi-328483",
      "city": "Waukesha",
      "state": "WI",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 165186,
      "name": "National Accounting and Business Solutions, SC",
      "name_as_filed": "NATIONAL ACCOUNTING AND BUSINESS SOLUTIONS, SC",
      "url": "https://advisorcensus.com/firm/national-accounting-and-business-solutions-sc-hales-corners-wi-165186",
      "city": "Hales Corners",
      "state": "WI",
      "years_registered": 14,
      "raum_band": "not_reported",
      "compensation_types": [
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 307169,
      "name": "National Investment Services of America, LLC",
      "name_as_filed": "NATIONAL INVESTMENT SERVICES OF AMERICA, LLC",
      "url": "https://advisorcensus.com/firm/national-investment-services-of-america-llc-milwaukee-wi-307169",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 6,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 108347,
      "name": "Nicholas Co Inc",
      "name_as_filed": "NICHOLAS CO INC",
      "url": "https://advisorcensus.com/firm/nicholas-co-inc-milwaukee-wi-108347",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 58,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 307865,
      "name": "Northwestern Mutual Investment Management Company, LLC",
      "name_as_filed": "NORTHWESTERN MUTUAL INVESTMENT MANAGEMENT COMPANY, LLC",
      "url": "https://advisorcensus.com/firm/northwestern-mutual-investment-management-company-llc-milwaukee-wi-307865",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 5,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 2881,
      "name": "Northwestern Mutual Investment Services,llc",
      "name_as_filed": "NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLC",
      "url": "https://advisorcensus.com/firm/northwestern-mutual-investment-services-llc-milwaukee-wi-2881",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 54,
      "raum_band": "not_reported",
      "compensation_types": [
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 109993,
      "name": "Oarsman Capital, Inc",
      "name_as_filed": "OARSMAN CAPITAL, INC",
      "url": "https://advisorcensus.com/firm/oarsman-capital-inc-milwaukee-wi-109993",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 24,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 287465,
      "name": "Operose Advisors LLC",
      "name_as_filed": "OPEROSE ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/operose-advisors-llc-milwaukee-wi-287465",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 6,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 132024,
      "name": "Paladin Partners",
      "name_as_filed": "PALADIN PARTNERS",
      "url": "https://advisorcensus.com/firm/paladin-partners-hartland-wi-132024",
      "city": "Hartland",
      "state": "WI",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 111246,
      "name": "Pavlic Investment Advisors, Inc.",
      "name_as_filed": "PAVLIC INVESTMENT ADVISORS, INC.",
      "url": "https://advisorcensus.com/firm/pavlic-investment-advisors-inc-delafield-wi-111246",
      "city": "Delafield",
      "state": "WI",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 104701,
      "name": "PJS Investment Management",
      "name_as_filed": "PJS INVESTMENT MANAGEMENT",
      "url": "https://advisorcensus.com/firm/pjs-investment-management-cedarburg-wi-104701",
      "city": "Cedarburg",
      "state": "WI",
      "years_registered": 44,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 300714,
      "name": "Plus Group Wealth Advisors, LLC",
      "name_as_filed": "PLUS GROUP WEALTH ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/plus-group-wealth-advisors-llc-belgium-wi-300714",
      "city": "Belgium",
      "state": "WI",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 294494,
      "name": "Portside Investment Advisors, LLC",
      "name_as_filed": "PORTSIDE INVESTMENT ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/portside-investment-advisors-llc-port-washington-wi-294494",
      "city": "Port Washington",
      "state": "WI",
      "years_registered": 8,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 309243,
      "name": "Prescient Capital Management, LLC",
      "name_as_filed": "PRESCIENT CAPITAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/prescient-capital-management-llc-delafield-wi-309243",
      "city": "Delafield",
      "state": "WI",
      "years_registered": 6,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 110118,
      "name": "Provident Trust Company",
      "name_as_filed": "PROVIDENT TRUST COMPANY",
      "url": "https://advisorcensus.com/firm/provident-trust-company-waukesha-wi-110118",
      "city": "Waukesha",
      "state": "WI",
      "years_registered": 25,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 170119,
      "name": "Quantamentals Management Group, LLC",
      "name_as_filed": "QUANTAMENTALS MANAGEMENT GROUP, LLC",
      "url": "https://advisorcensus.com/firm/quantamentals-management-group-llc-milwaukee-wi-170119",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 342821,
      "name": "Quintessence Wealth Collective LLC",
      "name_as_filed": "QUINTESSENCE WEALTH COLLECTIVE LLC",
      "url": "https://advisorcensus.com/firm/quintessence-wealth-collective-llc-milwaukee-wi-342821",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 166508,
      "name": "Racon Capital",
      "name_as_filed": "RACON CAPITAL",
      "url": "https://advisorcensus.com/firm/racon-capital-milwaukee-wi-166508",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 8,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 318143,
      "name": "Real Wealth Advisors LLC",
      "name_as_filed": "REAL WEALTH ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/real-wealth-advisors-llc-brookfield-wi-318143",
      "city": "Brookfield",
      "state": "WI",
      "years_registered": 3,
      "raum_band": "not_reported",
      "compensation_types": [
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 121829,
      "name": "Regal Bay Investment Group, LLC",
      "name_as_filed": "REGAL BAY INVESTMENT GROUP, LLC",
      "url": "https://advisorcensus.com/firm/regal-bay-investment-group-llc-milwaukee-wi-121829",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 23,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "commissions"
      ],
      "enhanced": false
    },
    {
      "crd_number": 106432,
      "name": "Reinhart Partners, LLC",
      "name_as_filed": "REINHART PARTNERS, LLC",
      "url": "https://advisorcensus.com/firm/reinhart-partners-llc-mequon-wi-106432",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 34,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 110277,
      "name": "Review Services Inc",
      "name_as_filed": "REVIEW SERVICES INC",
      "url": "https://advisorcensus.com/firm/review-services-inc-brookfield-wi-110277",
      "city": "Brookfield",
      "state": "WI",
      "years_registered": 35,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 130985,
      "name": "Richardson Capital Management, LLC",
      "name_as_filed": "RICHARDSON CAPITAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/richardson-capital-management-llc-menomonee-falls-wi-130985",
      "city": "Menomonee Falls",
      "state": "WI",
      "years_registered": 22,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 327451,
      "name": "Richmond Investment Services LLC",
      "name_as_filed": "RICHMOND INVESTMENT SERVICES LLC",
      "url": "https://advisorcensus.com/firm/richmond-investment-services-llc-mequon-wi-327451",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 329230,
      "name": "RIVER1 Asset Management LLC",
      "name_as_filed": "RIVER1 ASSET MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/river1-asset-management-llc-milwaukee-wi-329230",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 283540,
      "name": "Riverwater Partners LLC",
      "name_as_filed": "RIVERWATER PARTNERS LLC",
      "url": "https://advisorcensus.com/firm/riverwater-partners-llc-milwaukee-wi-283540",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 6,
      "raum_band": "500m_1b",
      "compensation_types": [
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        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 8158,
      "name": "Robert W. Baird & Co. Incorporated",
      "name_as_filed": "ROBERT W. BAIRD & CO. INCORPORATED",
      "url": "https://advisorcensus.com/firm/robert-w-baird-and-co-incorporated-milwaukee-wi-8158",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 55,
      "raum_band": "over_5b",
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      "enhanced": false
    },
    {
      "crd_number": 305212,
      "name": "RRA Wealth, LLC",
      "name_as_filed": "RRA WEALTH, LLC",
      "url": "https://advisorcensus.com/firm/rra-wealth-llc-milwaukee-wi-305212",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 6,
      "raum_band": "not_reported",
      "compensation_types": [
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      ],
      "enhanced": false
    },
    {
      "crd_number": 111950,
      "name": "Shakespeare Wealth Management, LLC",
      "name_as_filed": "SHAKESPEARE WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/shakespeare-wealth-management-llc-pewaukee-wi-111950",
      "city": "Pewaukee",
      "state": "WI",
      "years_registered": 11,
      "raum_band": "500m_1b",
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      ],
      "enhanced": false
    },
    {
      "crd_number": 331940,
      "name": "Significance Capital Management LLC",
      "name_as_filed": "SIGNIFICANCE CAPITAL MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/significance-capital-management-llc-milwaukee-wi-331940",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 0,
      "raum_band": "under_25m",
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      ],
      "enhanced": false
    },
    {
      "crd_number": 284578,
      "name": "Simplicity Financial, LLC",
      "name_as_filed": "SIMPLICITY FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/simplicity-financial-llc-milwaukee-wi-284578",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 9,
      "raum_band": "under_25m",
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        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 129398,
      "name": "Sims Capital Management LLC",
      "name_as_filed": "SIMS CAPITAL MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/sims-capital-management-llc-milwaukee-wi-129398",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 19,
      "raum_band": "25m_100m",
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        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 131183,
      "name": "Skylands Capital, LLC",
      "name_as_filed": "SKYLANDS CAPITAL, LLC",
      "url": "https://advisorcensus.com/firm/skylands-capital-llc-milwaukee-wi-131183",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 16,
      "raum_band": "500m_1b",
      "compensation_types": [
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        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 108669,
      "name": "Spectrum Investment Advisors, Inc.",
      "name_as_filed": "SPECTRUM INVESTMENT ADVISORS, INC.",
      "url": "https://advisorcensus.com/firm/spectrum-investment-advisors-inc-mequon-wi-108669",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 26,
      "raum_band": "1b_5b",
      "compensation_types": [
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        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 106822,
      "name": "Sterling Capital Management Inc",
      "name_as_filed": "STERLING CAPITAL MANAGEMENT INC",
      "url": "https://advisorcensus.com/firm/sterling-capital-management-inc-brookfield-wi-106822",
      "city": "Brookfield",
      "state": "WI",
      "years_registered": 29,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 285353,
      "name": "Summit Financial Management LLC",
      "name_as_filed": "SUMMIT FINANCIAL MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/summit-financial-management-llc-mequon-wi-285353",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 9,
      "raum_band": "25m_100m",
      "compensation_types": [
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      ],
      "enhanced": false
    },
    {
      "crd_number": 110188,
      "name": "Summit Investment Management, Ltd.",
      "name_as_filed": "SUMMIT INVESTMENT MANAGEMENT, LTD.",
      "url": "https://advisorcensus.com/firm/summit-investment-management-ltd-greenfield-wi-110188",
      "city": "Greenfield",
      "state": "WI",
      "years_registered": 14,
      "raum_band": "25m_100m",
      "compensation_types": [
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      ],
      "enhanced": false
    },
    {
      "crd_number": 331128,
      "name": "The Kieckhefer Group",
      "name_as_filed": "THE KIECKHEFER GROUP",
      "url": "https://advisorcensus.com/firm/the-kieckhefer-group-mequon-wi-331128",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
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      ],
      "enhanced": false
    },
    {
      "crd_number": 123452,
      "name": "The Milwaukee Company",
      "name_as_filed": "THE MILWAUKEE COMPANY",
      "url": "https://advisorcensus.com/firm/the-milwaukee-company-thiensville-wi-123452",
      "city": "Thiensville",
      "state": "WI",
      "years_registered": 22,
      "raum_band": "1b_5b",
      "compensation_types": [
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      ],
      "enhanced": false
    },
    {
      "crd_number": 108931,
      "name": "The Milwealth Group, LLC",
      "name_as_filed": "THE MILWEALTH GROUP, LLC",
      "url": "https://advisorcensus.com/firm/the-milwealth-group-llc-milwaukee-wi-108931",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 26,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 269843,
      "name": "The Water Council",
      "name_as_filed": "THE WATER COUNCIL",
      "url": "https://advisorcensus.com/firm/the-water-council-milwaukee-wi-269843",
      "city": "Milwaukee",
      "state": "WI",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    }
  ],
  "states": [],
  "metros": [],
  "siblings": {
    "national": "/advisors",
    "state": {
      "path": "/advisors/wi",
      "label": "Financial advisors in Wisconsin"
    },
    "metro": {
      "path": "/advisors/wi/milwaukee",
      "label": "Financial advisors in Milwaukee, WI"
    },
    "city_pages": [
      {
        "path": "/advisors/wi/milwaukee/brookfield",
        "label": "Financial advisors in Brookfield, WI",
        "firm_count": 19
      },
      {
        "path": "/advisors/wi/milwaukee/mequon",
        "label": "Financial advisors in Mequon, WI",
        "firm_count": 17
      }
    ],
    "fee_pages": [
      {
        "path": "/advisors/wi/milwaukee/fee-only",
        "label": "Fee-only financial advisors in Milwaukee, WI",
        "firm_count": 50
      },
      {
        "path": "/advisors/wi/milwaukee/flat-fee",
        "label": "Flat-fee financial advisors in Milwaukee, WI",
        "firm_count": 69
      },
      {
        "path": "/advisors/wi/milwaukee/hourly",
        "label": "Hourly financial advisors in Milwaukee, WI",
        "firm_count": 58
      }
    ],
    "answer_pages": [
      {
        "path": "/advisors/wi/milwaukee/for-high-net-worth-individuals",
        "firm_count": 107,
        "label": "Financial advisors for high-net-worth individuals in Milwaukee, WI"
      },
      {
        "path": "/advisors/wi/milwaukee/for-retirement-plans",
        "firm_count": 42,
        "label": "Financial advisors for retirement plans in Milwaukee, WI"
      },
      {
        "path": "/advisors/wi/milwaukee/for-businesses",
        "firm_count": 54,
        "label": "Financial advisors for businesses in Milwaukee, WI"
      },
      {
        "path": "/advisors/wi/milwaukee/for-charities",
        "firm_count": 54,
        "label": "Financial advisors for charitable organizations in Milwaukee, WI"
      },
      {
        "path": "/advisors/wi/milwaukee/no-account-minimum",
        "firm_count": 14,
        "label": "Financial advisors with no account minimum in Milwaukee, WI"
      }
    ],
    "niche_pages": [
      {
        "path": "/advisors/wi/milwaukee/airline-pilots",
        "firm_count": 1,
        "label": "Financial advisors for airline pilots in Milwaukee, WI"
      }
    ]
  },
  "csv": "https://advisorcensus.com/advisors/wi/milwaukee.csv",
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}
