{
  "path": "/advisors/wi/milwaukee/mequon",
  "url": "https://advisorcensus.com/advisors/wi/milwaukee/mequon",
  "page_type": "metro_city",
  "title": "Financial advisors in Mequon, WI",
  "filters": {},
  "scope_total": 17,
  "faq": [
    {
      "q": "How many financial advisory firms are there in Mequon, WI?",
      "a": "AdvisorCensus lists 17 investment advisory firms with a principal office in Mequon, Wisconsin (part of the Milwaukee metro area), from Form ADV filings as of October 2026: 6 SEC-registered, 6 state-registered, and 5 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in Mequon, WI?",
      "a": "5 of the 17 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in Mequon, WI offer financial planning?",
      "a": "6 of the 12 firms in Mequon, WI that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in Mequon, WI fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 5 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 17 investment advisory firms with a principal office in Mequon, Wisconsin (part of the Milwaukee metro area), drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; the full Milwaukee metro area, including neighboring cities, is on its own page. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.",
  "about_market": null,
  "citation": "AdvisorCensus. Financial advisors in Mequon, WI: 17 firms from Form ADV filings as of October 2026.",
  "total_firms": 17,
  "page": 1,
  "total_pages": 1,
  "sort": "name",
  "registration_types": {
    "sec": 6,
    "state": 6,
    "exempt": 5
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 5
    },
    {
      "code": "percentage_of_aum",
      "count": 12
    },
    {
      "code": "hourly",
      "count": 5
    },
    {
      "code": "subscription",
      "count": 0
    },
    {
      "code": "fixed",
      "count": 7
    },
    {
      "code": "commissions",
      "count": 0
    },
    {
      "code": "performance_based",
      "count": 2
    },
    {
      "code": "other",
      "count": 1
    },
    {
      "code": "not_reported",
      "count": 5
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 5
    },
    {
      "code": "5_to_9",
      "count": 1
    },
    {
      "code": "10_to_19",
      "count": 6
    },
    {
      "code": "20_plus",
      "count": 4
    },
    {
      "code": "not_reported",
      "count": 1
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 4
    },
    {
      "code": "25m_100m",
      "count": 1
    },
    {
      "code": "100m_500m",
      "count": 4
    },
    {
      "code": "500m_1b",
      "count": 0
    },
    {
      "code": "1b_5b",
      "count": 2
    },
    {
      "code": "over_5b",
      "count": 0
    },
    {
      "code": "not_reported",
      "count": 6
    }
  ],
  "firms": [
    {
      "crd_number": 283455,
      "name": "4387 Capital Management LLC",
      "name_as_filed": "4387 CAPITAL MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/4387-capital-management-llc-mequon-wi-283455",
      "city": "Mequon",
      "state": "WI",
      "years_registered": null,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 106946,
      "name": "Beadell a D Investment Counsel Inc",
      "name_as_filed": "BEADELL A D INVESTMENT COUNSEL INC",
      "url": "https://advisorcensus.com/firm/beadell-a-d-investment-counsel-inc-mequon-wi-106946",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 51,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 331360,
      "name": "Bruce Wood Capital, LLC",
      "name_as_filed": "BRUCE WOOD CAPITAL, LLC",
      "url": "https://advisorcensus.com/firm/bruce-wood-capital-llc-mequon-wi-331360",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 1,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 164385,
      "name": "Capital Midwest Advisors II, LLC",
      "name_as_filed": "CAPITAL MIDWEST ADVISORS II, LLC",
      "url": "https://advisorcensus.com/firm/capital-midwest-advisors-ii-llc-mequon-wi-164385",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 14,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 282974,
      "name": "Capital Midwest Advisors III",
      "name_as_filed": "CAPITAL MIDWEST ADVISORS III",
      "url": "https://advisorcensus.com/firm/capital-midwest-advisors-iii-mequon-wi-282974",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 10,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 111280,
      "name": "Christiansen Asset Management LLC",
      "name_as_filed": "CHRISTIANSEN ASSET MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/christiansen-asset-management-llc-mequon-wi-111280",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 24,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 319710,
      "name": "Cuvm, LLC",
      "name_as_filed": "CUVM, LLC",
      "url": "https://advisorcensus.com/firm/cuvm-llc-mequon-wi-319710",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 4,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 286154,
      "name": "Debuey, LLC",
      "name_as_filed": "DEBUEY, LLC",
      "url": "https://advisorcensus.com/firm/debuey-llc-mequon-wi-286154",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 153323,
      "name": "Denali Wealth Management, Inc.",
      "name_as_filed": "DENALI WEALTH MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/denali-wealth-management-inc-mequon-wi-153323",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 16,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 168428,
      "name": "Diversified Capital Wealth Management, LLC",
      "name_as_filed": "DIVERSIFIED CAPITAL WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/diversified-capital-wealth-management-llc-mequon-wi-168428",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 13,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 174216,
      "name": "Gentian Financial, Inc.",
      "name_as_filed": "GENTIAN FINANCIAL, INC.",
      "url": "https://advisorcensus.com/firm/gentian-financial-inc-mequon-wi-174216",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 11,
      "raum_band": "not_reported",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 109920,
      "name": "McDevitt & Bird Investment Management Co",
      "name_as_filed": "MCDEVITT & BIRD INVESTMENT MANAGEMENT CO",
      "url": "https://advisorcensus.com/firm/mcdevitt-and-bird-investment-management-co-mequon-wi-109920",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 14,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 106432,
      "name": "Reinhart Partners, LLC",
      "name_as_filed": "REINHART PARTNERS, LLC",
      "url": "https://advisorcensus.com/firm/reinhart-partners-llc-mequon-wi-106432",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 34,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 327451,
      "name": "Richmond Investment Services LLC",
      "name_as_filed": "RICHMOND INVESTMENT SERVICES LLC",
      "url": "https://advisorcensus.com/firm/richmond-investment-services-llc-mequon-wi-327451",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 108669,
      "name": "Spectrum Investment Advisors, Inc.",
      "name_as_filed": "SPECTRUM INVESTMENT ADVISORS, INC.",
      "url": "https://advisorcensus.com/firm/spectrum-investment-advisors-inc-mequon-wi-108669",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 26,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 285353,
      "name": "Summit Financial Management LLC",
      "name_as_filed": "SUMMIT FINANCIAL MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/summit-financial-management-llc-mequon-wi-285353",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 9,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 331128,
      "name": "The Kieckhefer Group",
      "name_as_filed": "THE KIECKHEFER GROUP",
      "url": "https://advisorcensus.com/firm/the-kieckhefer-group-mequon-wi-331128",
      "city": "Mequon",
      "state": "WI",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    }
  ],
  "states": [],
  "metros": [],
  "siblings": {
    "national": "/advisors",
    "state": {
      "path": "/advisors/wi",
      "label": "Financial advisors in Wisconsin"
    },
    "metro": {
      "path": "/advisors/wi/milwaukee",
      "label": "Financial advisors in Milwaukee, WI"
    },
    "city_pages": [
      {
        "path": "/advisors/wi/milwaukee/brookfield",
        "label": "Financial advisors in Brookfield, WI",
        "firm_count": 19
      }
    ],
    "fee_pages": [
      {
        "path": "/advisors/wi/milwaukee/fee-only",
        "label": "Fee-only financial advisors in Milwaukee, WI",
        "firm_count": 50
      },
      {
        "path": "/advisors/wi/milwaukee/flat-fee",
        "label": "Flat-fee financial advisors in Milwaukee, WI",
        "firm_count": 69
      },
      {
        "path": "/advisors/wi/milwaukee/hourly",
        "label": "Hourly financial advisors in Milwaukee, WI",
        "firm_count": 58
      }
    ],
    "answer_pages": [
      {
        "path": "/advisors/wi/milwaukee/for-high-net-worth-individuals",
        "firm_count": 107,
        "label": "Financial advisors for high-net-worth individuals in Milwaukee, WI"
      },
      {
        "path": "/advisors/wi/milwaukee/for-retirement-plans",
        "firm_count": 42,
        "label": "Financial advisors for retirement plans in Milwaukee, WI"
      },
      {
        "path": "/advisors/wi/milwaukee/for-businesses",
        "firm_count": 54,
        "label": "Financial advisors for businesses in Milwaukee, WI"
      },
      {
        "path": "/advisors/wi/milwaukee/for-charities",
        "firm_count": 54,
        "label": "Financial advisors for charitable organizations in Milwaukee, WI"
      },
      {
        "path": "/advisors/wi/milwaukee/no-account-minimum",
        "firm_count": 14,
        "label": "Financial advisors with no account minimum in Milwaukee, WI"
      }
    ],
    "niche_pages": [
      {
        "path": "/advisors/wi/milwaukee/airline-pilots",
        "firm_count": 1,
        "label": "Financial advisors for airline pilots in Milwaukee, WI"
      }
    ]
  },
  "csv": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}