# Financial advisors for retirement plans in Madison, WI

> Find financial advisors in Madison, WI who work with retirement plans. AdvisorCensus lists 23 investment advisory firms with a principal office in the Madison metro area that report retirement plans among their clients, as of October 2026. Reporting a client type means the firm serves it, not that it serves only that type. Firms are listed alphabetically, and each firm's page lists its client types.

Updated October 2026. Rebuilt monthly. HTML page: https://advisorcensus.com/advisors/wi/madison/for-retirement-plans

## At a glance

- Investment advisory firms: 23
- Registration: SEC-registered investment adviser: 20, State-registered investment adviser: 3
- How firms are compensated (Form ADV Item 5.E; shares of the firms that file it): Fee-only (AdvisorCensus test) 10 (43%); Percentage of assets 23 (100%); Hourly charges 15 (65%); Subscription fees (newsletter or periodical) 1 (4%); Fixed fees 17 (74%); Commissions 1 (4%); Other 3 (13%)
- Regulatory assets under management (Item 5.F): Under $25 million 1 (4%); $25 million to $100 million 2 (9%); $100 million to $500 million 5 (22%); $500 million to $1 billion 4 (17%); $1 billion to $5 billion 7 (30%); Over $5 billion 4 (17%)
- Years registered: Under 5 years 5 (22%); 5 to 9 years 8 (35%); 10 to 19 years 3 (13%); 20 years or more 7 (30%)

## Firms (page 1 of 1, 1 to 23 of 23, sorted by name)

| Firm | CRD | City | Registration | Assets band | Years registered | Compensation |
| --- | --- | --- | --- | --- | --- | --- |
| [401K Investment Professionals](https://advisorcensus.com/firm/401k-investment-professionals-waunakee-wi-282495) ([md](https://advisorcensus.com/firm/401k-investment-professionals-waunakee-wi-282495.md)) | 282495 | Waunakee, WI | SEC-registered investment adviser | $100 million to $500 million | 7 | % of assets, Hourly, Fixed fee, Other |
| [American Investment Advisors Inc](https://advisorcensus.com/firm/american-investment-advisors-inc-madison-wi-104579) ([md](https://advisorcensus.com/firm/american-investment-advisors-inc-madison-wi-104579.md)) | 104579 | Madison, WI | SEC-registered investment adviser | $100 million to $500 million | 2 | % of assets |
| [Atlatl Advisers](https://advisorcensus.com/firm/atlatl-advisers-madison-wi-284036) ([md](https://advisorcensus.com/firm/atlatl-advisers-madison-wi-284036.md)) | 284036 | Madison, WI | SEC-registered investment adviser | $100 million to $500 million | 2 | % of assets, Hourly, Fixed fee |
| [Baker Tilly Wealth Management, LLC](https://advisorcensus.com/firm/baker-tilly-wealth-management-llc-madison-wi-167811) ([md](https://advisorcensus.com/firm/baker-tilly-wealth-management-llc-madison-wi-167811.md)) | 167811 | Madison, WI | SEC-registered investment adviser | Over $5 billion | 6 | % of assets, Hourly, Fixed fee |
| [Canopy Wealth Management](https://advisorcensus.com/firm/canopy-wealth-management-middleton-wi-297717) ([md](https://advisorcensus.com/firm/canopy-wealth-management-middleton-wi-297717.md)) | 297717 | Middleton, WI | SEC-registered investment adviser | $1 billion to $5 billion | 8 | % of assets, Hourly |
| [CLF Asset Management, Inc.](https://advisorcensus.com/firm/clf-asset-management-inc-madison-wi-284060) ([md](https://advisorcensus.com/firm/clf-asset-management-inc-madison-wi-284060.md)) | 284060 | Madison, WI | SEC-registered investment adviser | $100 million to $500 million | 1 | % of assets, Hourly, Fixed fee |
| [Evolution Financial LLC](https://advisorcensus.com/firm/evolution-financial-llc-madison-wi-289745) ([md](https://advisorcensus.com/firm/evolution-financial-llc-madison-wi-289745.md)) | 289745 | Madison, WI | State-registered investment adviser | $25 million to $100 million | 9 | % of assets, Hourly, Fixed fee, Other |
| [Forward Investment Advisors, Inc.](https://advisorcensus.com/firm/forward-investment-advisors-inc-madison-wi-106143) ([md](https://advisorcensus.com/firm/forward-investment-advisors-inc-madison-wi-106143.md)) | 106143 | Madison, WI | State-registered investment adviser | $25 million to $100 million | 23 | % of assets, Hourly |
| [Goldstein Advisors, LLC](https://advisorcensus.com/firm/goldstein-advisors-llc-madison-wi-323125) ([md](https://advisorcensus.com/firm/goldstein-advisors-llc-madison-wi-323125.md)) | 323125 | Madison, WI | SEC-registered investment adviser | $1 billion to $5 billion | 4 | % of assets, Hourly, Fixed fee |
| [Harbour Investments, Inc.](https://advisorcensus.com/firm/harbour-investments-inc-madison-wi-19258) ([md](https://advisorcensus.com/firm/harbour-investments-inc-madison-wi-19258.md)) | 19258 | Madison, WI | SEC-registered investment adviser | Over $5 billion | 39 | % of assets, Hourly, Subscription, Fixed fee, Commissions |
| [Isthmus Partners, LLC](https://advisorcensus.com/firm/isthmus-partners-llc-madison-wi-171279) ([md](https://advisorcensus.com/firm/isthmus-partners-llc-madison-wi-171279.md)) | 171279 | Madison, WI | SEC-registered investment adviser | $1 billion to $5 billion | 12 | % of assets, Hourly, Fixed fee |
| [Jacobson & Schmitt Advisors, LLC](https://advisorcensus.com/firm/jacobson-and-schmitt-advisors-llc-middleton-wi-140431) ([md](https://advisorcensus.com/firm/jacobson-and-schmitt-advisors-llc-middleton-wi-140431.md)) | 140431 | Middleton, WI | SEC-registered investment adviser | $500 million to $1 billion | 20 | % of assets, Fixed fee |
| [John F Suby Wealth Management LLC](https://advisorcensus.com/firm/john-f-suby-wealth-management-llc-madison-wi-150824) ([md](https://advisorcensus.com/firm/john-f-suby-wealth-management-llc-madison-wi-150824.md)) | 150824 | Madison, WI | SEC-registered investment adviser | $100 million to $500 million | 17 | % of assets, Hourly, Fixed fee |
| [Lindenwood Financial LLC](https://advisorcensus.com/firm/lindenwood-financial-llc-madison-wi-327390) ([md](https://advisorcensus.com/firm/lindenwood-financial-llc-madison-wi-327390.md)) | 327390 | Madison, WI | State-registered investment adviser | Under $25 million | 3 | % of assets, Fixed fee |
| [Madison Asset Management](https://advisorcensus.com/firm/madison-asset-management-madison-wi-130874) ([md](https://advisorcensus.com/firm/madison-asset-management-madison-wi-130874.md)) | 130874 | Madison, WI | SEC-registered investment adviser | $1 billion to $5 billion | 22 | % of assets, Fixed fee |
| [Madison Investment Advisors, LLC](https://advisorcensus.com/firm/madison-investment-advisors-llc-madison-wi-110297) ([md](https://advisorcensus.com/firm/madison-investment-advisors-llc-madison-wi-110297.md)) | 110297 | Madison, WI | SEC-registered investment adviser | Over $5 billion | 30 | % of assets, Fixed fee |
| [Madison Partners](https://advisorcensus.com/firm/madison-partners-madison-wi-305824) ([md](https://advisorcensus.com/firm/madison-partners-madison-wi-305824.md)) | 305824 | Madison, WI | SEC-registered investment adviser | $1 billion to $5 billion | 6 | % of assets |
| [Milestone Investment Advisors, LLC](https://advisorcensus.com/firm/milestone-investment-advisors-llc-middleton-wi-168429) ([md](https://advisorcensus.com/firm/milestone-investment-advisors-llc-middleton-wi-168429.md)) | 168429 | Middleton, WI | SEC-registered investment adviser | $500 million to $1 billion | 13 | % of assets, Hourly |
| [Park Capital Management, LLC](https://advisorcensus.com/firm/park-capital-management-llc-madison-wi-158965) ([md](https://advisorcensus.com/firm/park-capital-management-llc-madison-wi-158965.md)) | 158965 | Madison, WI | SEC-registered investment adviser | $500 million to $1 billion | 7 | % of assets, Hourly, Fixed fee |
| [Resonant Capital Advisors, LLC](https://advisorcensus.com/firm/resonant-capital-advisors-llc-madison-wi-298451) ([md](https://advisorcensus.com/firm/resonant-capital-advisors-llc-madison-wi-298451.md)) | 298451 | Madison, WI | SEC-registered investment adviser | $1 billion to $5 billion | 8 | % of assets, Hourly, Fixed fee |
| [Thompson Investment Management, Inc.](https://advisorcensus.com/firm/thompson-investment-management-inc-madison-wi-129609) ([md](https://advisorcensus.com/firm/thompson-investment-management-inc-madison-wi-129609.md)) | 129609 | Madison, WI | SEC-registered investment adviser | $1 billion to $5 billion | 22 | % of assets, Fixed fee |
| [Trustage Investment Management](https://advisorcensus.com/firm/trustage-investment-management-madison-wi-105960) ([md](https://advisorcensus.com/firm/trustage-investment-management-madison-wi-105960.md)) | 105960 | Madison, WI | SEC-registered investment adviser | Over $5 billion | 43 | % of assets, Fixed fee, Other |
| [WEA Financial Advisors, Inc.](https://advisorcensus.com/firm/wea-financial-advisors-inc-madison-wi-144919) ([md](https://advisorcensus.com/firm/wea-financial-advisors-inc-madison-wi-144919.md)) | 144919 | Madison, WI | SEC-registered investment adviser | $500 million to $1 billion | 6 | % of assets, Hourly |

## Questions people ask

**Which financial advisors in Madison, WI work with retirement plans?**
23 investment advisory firms with a principal office in the Madison metro area report retirement plans among their clients on Form ADV Item 5.D, as of October 2026; this page lists them. Form ADV Item 5.D asks every registered adviser which types of clients it advises, with the number of each and the assets it manages for them; a firm appears here when it reports at least one.

**How many financial advisory firms are there in Madison, WI?**
AdvisorCensus lists 77 investment advisory firms with a principal office in the Madison metro area, from Form ADV filings as of October 2026: 39 SEC-registered, 25 state-registered, and 13 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV.

**How many fee-only financial advisors are in Madison, WI?**
22 of the 77 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed.

**How many financial advisors in Madison, WI offer financial planning?**
52 of the 64 firms in Madison, WI that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports.

**Are the financial advisors in Madison, WI fiduciaries?**
Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 22 firms that meet AdvisorCensus's fee-only test report none of those sales ties.

**How do I check whether a financial advisor has disciplinary disclosures?**
Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck.

**Does AdvisorCensus rate, verify, or recommend these firms?**
No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content.

**What does regulatory assets under management mean?**
Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality.

## Related pages

- [Financial advisors in Wisconsin](https://advisorcensus.com/advisors/wi) (https://advisorcensus.com/advisors/wi.md)
- [Financial advisors in Madison, WI](https://advisorcensus.com/advisors/wi/madison) (https://advisorcensus.com/advisors/wi/madison.md)
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Cite as: AdvisorCensus. Financial advisors for retirement plans in Madison, WI: 23 firms from Form ADV filings as of October 2026.