# Financial advisors in Roanoke, VA

> AdvisorCensus lists 24 investment advisory firms with a principal office in the Roanoke metro area, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.

Source: Form ADV filings as of October 2026. Rebuilt monthly. HTML page: https://advisorcensus.com/advisors/va/roanoke

## At a glance

- Investment advisory firms: 24
- Registration: SEC-registered investment adviser: 6, State-registered investment adviser: 15, Exempt reporting adviser: 3
- How firms are compensated (Form ADV Item 5.E; shares of the firms that file it): Fee-only (AdvisorCensus test) 5 (24%); Percentage of assets 21 (100%); Hourly charges 15 (71%); Fixed fees 16 (76%); Commissions 1 (5%); Other 5 (24%); No compensation arrangements reported 3
- Regulatory assets under management (Item 5.F): Under $25 million 10 (42%); $25 million to $100 million 4 (17%); $100 million to $500 million 6 (25%); $500 million to $1 billion 1 (4%); Not reported 3 (13%)
- Years registered: Under 5 years 10 (42%); 5 to 9 years 3 (13%); 10 to 19 years 6 (25%); 20 years or more 5 (21%)

## Firms (page 1 of 1, 1 to 24 of 24, sorted by name)

| Firm | CRD | City | Registration | Assets band | Years registered | Compensation |
| --- | --- | --- | --- | --- | --- | --- |
| [360 Wealth Consultants, LLC](https://advisorcensus.com/firm/360-wealth-consultants-llc-roanoke-va-310154) ([md](https://advisorcensus.com/firm/360-wealth-consultants-llc-roanoke-va-310154.md)) | 310154 | Roanoke, VA | State-registered investment adviser | Under $25 million | 5 | % of assets, Hourly, Fixed fee |
| [American Financial Planning, Inc.](https://advisorcensus.com/firm/american-financial-planning-inc-roanoke-va-142588) ([md](https://advisorcensus.com/firm/american-financial-planning-inc-roanoke-va-142588.md)) | 142588 | Roanoke, VA | State-registered investment adviser | Under $25 million | 19 | % of assets, Hourly, Fixed fee, Other |
| [Beacon Wealth Consultants, Inc.](https://advisorcensus.com/firm/beacon-wealth-consultants-inc-roanoke-va-154939) ([md](https://advisorcensus.com/firm/beacon-wealth-consultants-inc-roanoke-va-154939.md)) | 154939 | Roanoke, VA | SEC-registered investment adviser | $100 million to $500 million | 6 | % of assets, Hourly, Fixed fee |
| [C4T LLC](https://advisorcensus.com/firm/c4t-llc-salem-va-324073) ([md](https://advisorcensus.com/firm/c4t-llc-salem-va-324073.md)) | 324073 | Salem, VA | Exempt reporting adviser | Not reported | 0 | Not reported |
| [Compass Capital Investments LLC](https://advisorcensus.com/firm/compass-capital-investments-llc-fincastle-va-291911) ([md](https://advisorcensus.com/firm/compass-capital-investments-llc-fincastle-va-291911.md)) | 291911 | Fincastle, VA | State-registered investment adviser | Under $25 million | 8 | % of assets, Hourly, Fixed fee |
| [Fortezza Wealth Advisors, LLC](https://advisorcensus.com/firm/fortezza-wealth-advisors-llc-fincastle-va-342326) ([md](https://advisorcensus.com/firm/fortezza-wealth-advisors-llc-fincastle-va-342326.md)) | 342326 | Fincastle, VA | State-registered investment adviser | Under $25 million | 0 | % of assets |
| [Greenbrier Financial](https://advisorcensus.com/firm/greenbrier-financial-roanoke-va-341645) ([md](https://advisorcensus.com/firm/greenbrier-financial-roanoke-va-341645.md)) | 341645 | Roanoke, VA | State-registered investment adviser | Under $25 million | 0 | % of assets, Hourly, Fixed fee |
| [Guelich Capital Management, LLC](https://advisorcensus.com/firm/guelich-capital-management-llc-roanoke-va-140505) ([md](https://advisorcensus.com/firm/guelich-capital-management-llc-roanoke-va-140505.md)) | 140505 | Roanoke, VA | State-registered investment adviser | $100 million to $500 million | 14 | % of assets, Hourly, Fixed fee |
| [Heron Global Management, LLC](https://advisorcensus.com/firm/heron-global-management-llc-roanoke-va-342669) ([md](https://advisorcensus.com/firm/heron-global-management-llc-roanoke-va-342669.md)) | 342669 | Roanoke, VA | Exempt reporting adviser | Not reported | 0 | Not reported |
| [Investment Management Corporation](https://advisorcensus.com/firm/investment-management-corporation-roanoke-va-107246) ([md](https://advisorcensus.com/firm/investment-management-corporation-roanoke-va-107246.md)) | 107246 | Roanoke, VA | SEC-registered investment adviser | $100 million to $500 million | 10 | % of assets |
| [Kommon Wealth, LLC](https://advisorcensus.com/firm/kommon-wealth-llc-roanoke-va-337483) ([md](https://advisorcensus.com/firm/kommon-wealth-llc-roanoke-va-337483.md)) | 337483 | Roanoke, VA | State-registered investment adviser | Under $25 million | 0 | % of assets, Fixed fee |
| [Monsour Advisory Services, Inc.](https://advisorcensus.com/firm/monsour-advisory-services-inc-roanoke-va-134333) ([md](https://advisorcensus.com/firm/monsour-advisory-services-inc-roanoke-va-134333.md)) | 134333 | Roanoke, VA | State-registered investment adviser | $25 million to $100 million | 21 | % of assets, Hourly, Fixed fee, Other |
| [OG Advisory Group, LLC](https://advisorcensus.com/firm/og-advisory-group-llc-roanoke-va-326855) ([md](https://advisorcensus.com/firm/og-advisory-group-llc-roanoke-va-326855.md)) | 326855 | Roanoke, VA | State-registered investment adviser | Under $25 million | 2 | % of assets, Fixed fee, Other |
| [Partners in Financial Planning, LLC](https://advisorcensus.com/firm/partners-in-financial-planning-llc-salem-va-151980) ([md](https://advisorcensus.com/firm/partners-in-financial-planning-llc-salem-va-151980.md)) | 151980 | Salem, VA | SEC-registered investment adviser | $500 million to $1 billion | 16 | % of assets, Hourly, Fixed fee |
| [Peakvalley Wealth, LLC](https://advisorcensus.com/firm/peakvalley-wealth-llc-roanoke-va-165542) ([md](https://advisorcensus.com/firm/peakvalley-wealth-llc-roanoke-va-165542.md)) | 165542 | Roanoke, VA | SEC-registered investment adviser | $100 million to $500 million | 1 | % of assets, Hourly |
| [Personal Financial Planning Inc.](https://advisorcensus.com/firm/personal-financial-planning-inc-roanoke-va-118589) ([md](https://advisorcensus.com/firm/personal-financial-planning-inc-roanoke-va-118589.md)) | 118589 | Roanoke, VA | State-registered investment adviser | Under $25 million | 31 | % of assets, Hourly, Fixed fee |
| [Taylor Financial Group, Inc.](https://advisorcensus.com/firm/taylor-financial-group-inc-roanoke-va-116744) ([md](https://advisorcensus.com/firm/taylor-financial-group-inc-roanoke-va-116744.md)) | 116744 | Roanoke, VA | SEC-registered investment adviser | $100 million to $500 million | 23 | % of assets, Fixed fee |
| [Upward Financial Planning](https://advisorcensus.com/firm/upward-financial-planning-vinton-va-321825) ([md](https://advisorcensus.com/firm/upward-financial-planning-vinton-va-321825.md)) | 321825 | Vinton, VA | State-registered investment adviser | Under $25 million | 0 | % of assets, Hourly, Fixed fee |
| [Valley Investors Corporation](https://advisorcensus.com/firm/valley-investors-corporation-roanoke-va-117306) ([md](https://advisorcensus.com/firm/valley-investors-corporation-roanoke-va-117306.md)) | 117306 | Roanoke, VA | State-registered investment adviser | Under $25 million | 30 | % of assets |
| [Vested Partners: a Multi-Family Office](https://advisorcensus.com/firm/vested-partners-a-multi-family-office-salem-va-281862) ([md](https://advisorcensus.com/firm/vested-partners-a-multi-family-office-salem-va-281862.md)) | 281862 | Salem, VA | State-registered investment adviser | $25 million to $100 million | 10 | % of assets, Hourly, Fixed fee, Other |
| [VIP Planners, Inc.](https://advisorcensus.com/firm/vip-planners-inc-roanoke-va-111946) ([md](https://advisorcensus.com/firm/vip-planners-inc-roanoke-va-111946.md)) | 111946 | Roanoke, VA | SEC-registered investment adviser | $100 million to $500 million | 1 | % of assets, Hourly, Fixed fee |
| [VTC Seed Fund Management Company, LLC](https://advisorcensus.com/firm/vtc-seed-fund-management-company-llc-roanoke-va-299964) ([md](https://advisorcensus.com/firm/vtc-seed-fund-management-company-llc-roanoke-va-299964.md)) | 299964 | Roanoke, VA | Exempt reporting adviser | Not reported | 0 | Not reported |
| [Wanda Kilman Pittman](https://advisorcensus.com/firm/wanda-kilman-pittman-roanoke-va-147698) ([md](https://advisorcensus.com/firm/wanda-kilman-pittman-roanoke-va-147698.md)) | 147698 | Roanoke, VA | State-registered investment adviser | $25 million to $100 million | 18 | % of assets, Hourly, Fixed fee, Commissions |
| [Waynefirebaugh, Inc.](https://advisorcensus.com/firm/waynefirebaugh-inc-roanoke-va-138731) ([md](https://advisorcensus.com/firm/waynefirebaugh-inc-roanoke-va-138731.md)) | 138731 | Roanoke, VA | State-registered investment adviser | $25 million to $100 million | 20 | % of assets, Hourly, Other |

## Questions people ask

**How many financial advisory firms are there in Roanoke, VA?**
AdvisorCensus lists 24 investment advisory firms with a principal office in the Roanoke metro area, from Form ADV filings as of October 2026: 6 SEC-registered, 15 state-registered, and 3 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV.

**How many fee-only financial advisors are in Roanoke, VA?**
5 of the 24 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed.

**How many financial advisors in Roanoke, VA offer financial planning?**
19 of the 21 firms in Roanoke, VA that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports.

**Are the financial advisors in Roanoke, VA fiduciaries?**
Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 5 firms that meet AdvisorCensus's fee-only test report none of those sales ties.

**How do I check whether a financial advisor has disciplinary disclosures?**
Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck.

**Does AdvisorCensus rate, verify, or recommend these firms?**
No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content.

**What does regulatory assets under management mean?**
Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality.

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- [Financial advisors in Roanoke, VA](https://advisorcensus.com/advisors/va/roanoke) (https://advisorcensus.com/advisors/va/roanoke.md)
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Every firm in this list as CSV: https://advisorcensus.com/advisors/va/roanoke.csv

Cite as: AdvisorCensus. Financial advisors in Roanoke, VA: 24 firms from Form ADV filings as of October 2026.