{ "path": "/advisors/tx/dallas/plano", "url": "https://advisorcensus.com/advisors/tx/dallas/plano/page/2", "page_type": "metro_city", "title": "Financial advisors in Plano, TX", "filters": {}, "scope_total": 85, "faq": [ { "q": "How many financial advisory firms are there in Plano, TX?", "a": "AdvisorCensus lists 85 investment advisory firms with a principal office in Plano, Texas (part of the Dallas metro area), from Form ADV filings as of October 2026: 38 SEC-registered, 28 state-registered, and 19 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV." }, { "q": "How many fee-only financial advisors are in Plano, TX?", "a": "21 of the 85 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed." }, { "q": "How many financial advisors in Plano, TX offer financial planning?", "a": "46 of the 66 firms in Plano, TX that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports." }, { "q": "Are the financial advisors in Plano, TX fiduciaries?", "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 21 firms that meet AdvisorCensus's fee-only test report none of those sales ties." }, { "q": "How do I check whether a financial advisor has disciplinary disclosures?", "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck." }, { "q": "Does AdvisorCensus rate, verify, or recommend these firms?", "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content." }, { "q": "What does regulatory assets under management mean?", "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality." } ], "period": "2026-10-01", "answer_paragraph": "AdvisorCensus lists 85 investment advisory firms with a principal office in Plano, Texas (part of the Dallas metro area), drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; the full Dallas metro area, including neighboring cities, is on its own page. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.", "about_market": null, "citation": "AdvisorCensus. Financial advisors in Plano, TX: 85 firms from Form ADV filings as of October 2026.", "total_firms": 85, "page": 2, "total_pages": 2, "sort": "name", "registration_types": { "sec": 38, "state": 28, "exempt": 19 }, "fee_model_mix": [ { "code": "fee-only", "count": 21 }, { "code": "percentage_of_aum", "count": 62 }, { "code": "hourly", "count": 29 }, { "code": "subscription", "count": 0 }, { "code": "fixed", "count": 39 }, { "code": "commissions", "count": 1 }, { "code": "performance_based", "count": 11 }, { "code": "other", "count": 7 }, { "code": "not_reported", "count": 19 } ], "years_registered_distribution": [ { "code": "under_5", "count": 44 }, { "code": "5_to_9", "count": 15 }, { "code": "10_to_19", "count": 16 }, { "code": "20_plus", "count": 8 }, { "code": "not_reported", "count": 2 } ], "raum_band_distribution": [ { "code": "under_25m", "count": 18 }, { "code": "25m_100m", "count": 8 }, { "code": "100m_500m", "count": 21 }, { "code": "500m_1b", "count": 7 }, { "code": "1b_5b", "count": 5 }, { "code": "over_5b", "count": 2 }, { "code": "not_reported", "count": 24 } ], "firms": [ { "crd_number": 297028, "name": "Norstar Financial of Plano, LLC", "name_as_filed": "NORSTAR FINANCIAL OF PLANO, LLC", "url": "https://advisorcensus.com/firm/norstar-financial-of-plano-llc-plano-tx-297028", "city": "Plano", "state": "TX", "years_registered": 8, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 305837, "name": "Paradigm Group", "name_as_filed": "PARADIGM GROUP", "url": "https://advisorcensus.com/firm/paradigm-group-plano-tx-305837", "city": "Plano", "state": "TX", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 333971, "name": "Parkway Wealth Management Group, LLC", "name_as_filed": "PARKWAY WEALTH MANAGEMENT GROUP, LLC", "url": "https://advisorcensus.com/firm/parkway-wealth-management-group-llc-plano-tx-333971", "city": "Plano", "state": "TX", "years_registered": 1, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 145056, "name": "Peak American Investment Advisors, Inc.", "name_as_filed": "PEAK AMERICAN INVESTMENT ADVISORS, INC.", "url": "https://advisorcensus.com/firm/peak-american-investment-advisors-inc-plano-tx-145056", "city": "Plano", "state": "TX", "years_registered": 1, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 312154, "name": "PMG Family Office, LLC", "name_as_filed": "PMG FAMILY OFFICE, LLC", "url": "https://advisorcensus.com/firm/pmg-family-office-llc-plano-tx-312154", "city": "Plano", "state": "TX", "years_registered": 2, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 175138, "name": "Prestonwood Capital Management, LLC", "name_as_filed": "PRESTONWOOD CAPITAL MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/prestonwood-capital-management-llc-plano-tx-175138", "city": "Plano", "state": "TX", "years_registered": 11, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 334013, "name": "Redwood Family Wealth LLC", "name_as_filed": "REDWOOD FAMILY WEALTH LLC", "url": "https://advisorcensus.com/firm/redwood-family-wealth-llc-plano-tx-334013", "city": "Plano", "state": "TX", "years_registered": 1, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 157222, "name": "Retirement Planners of America", "name_as_filed": "RETIREMENT PLANNERS OF AMERICA", "url": "https://advisorcensus.com/firm/retirement-planners-of-america-plano-tx-157222", "city": "Plano", "state": "TX", "years_registered": 15, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 337990, "name": "Schlegel Dunn LLC", "name_as_filed": "SCHLEGEL DUNN LLC", "url": "https://advisorcensus.com/firm/schlegel-dunn-llc-plano-tx-337990", "city": "Plano", "state": "TX", "years_registered": 1, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 107548, "name": "SFMG Wealth Advisors", "name_as_filed": "SFMG WEALTH ADVISORS", "url": "https://advisorcensus.com/firm/sfmg-wealth-advisors-plano-tx-107548", "city": "Plano", "state": "TX", "years_registered": 33, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 325347, "name": "Shift Left Ventures Management Company, LLC", "name_as_filed": "SHIFT LEFT VENTURES MANAGEMENT COMPANY, LLC", "url": "https://advisorcensus.com/firm/shift-left-ventures-management-company-llc-plano-tx-325347", "city": "Plano", "state": "TX", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 284452, "name": "Sitevestment Fund I GP, LLC", "name_as_filed": "SITEVESTMENT FUND I GP, LLC", "url": "https://advisorcensus.com/firm/sitevestment-fund-i-gp-llc-plano-tx-284452", "city": "Plano", "state": "TX", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 317533, "name": "SK Advisor Network, LLC", "name_as_filed": "SK ADVISOR NETWORK, LLC", "url": "https://advisorcensus.com/firm/sk-advisor-network-llc-plano-tx-317533", "city": "Plano", "state": "TX", "years_registered": 4, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 114805, "name": "Spectrum Advisors, Inc.", "name_as_filed": "SPECTRUM ADVISORS, INC.", "url": "https://advisorcensus.com/firm/spectrum-advisors-inc-plano-tx-114805", "city": "Plano", "state": "TX", "years_registered": 4, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 118450, "name": "Strategic Financial Planning, Inc.", "name_as_filed": "STRATEGIC FINANCIAL PLANNING, INC.", "url": "https://advisorcensus.com/firm/strategic-financial-planning-inc-plano-tx-118450", "city": "Plano", "state": "TX", "years_registered": 5, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 321073, "name": "Suma Monde Kapital Partners, LLC", "name_as_filed": "SUMA MONDE KAPITAL PARTNERS, LLC", "url": "https://advisorcensus.com/firm/suma-monde-kapital-partners-llc-plano-tx-321073", "city": "Plano", "state": "TX", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 317055, "name": "TEF Capital, LLC", "name_as_filed": "TEF CAPITAL, LLC", "url": "https://advisorcensus.com/firm/tef-capital-llc-plano-tx-317055", "city": "Plano", "state": "TX", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 167750, "name": "Tevis Investment Management, LLC", "name_as_filed": "TEVIS INVESTMENT MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/tevis-investment-management-llc-plano-tx-167750", "city": "Plano", "state": "TX", "years_registered": 5, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 333108, "name": "TFR Capital", "name_as_filed": "TFR CAPITAL", "url": "https://advisorcensus.com/firm/tfr-capital-plano-tx-333108", "city": "Plano", "state": "TX", "years_registered": 2, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 285809, "name": "The Better 401(K) Source", "name_as_filed": "THE BETTER 401(K) SOURCE", "url": "https://advisorcensus.com/firm/the-better-401-k-source-plano-tx-285809", "city": "Plano", "state": "TX", "years_registered": null, "raum_band": "not_reported", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 133690, "name": "The Watchman Group, Inc.", "name_as_filed": "THE WATCHMAN GROUP, INC.", "url": "https://advisorcensus.com/firm/the-watchman-group-inc-plano-tx-133690", "city": "Plano", "state": "TX", "years_registered": 21, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 331528, "name": "TTFCM LLC", "name_as_filed": "TTFCM LLC", "url": "https://advisorcensus.com/firm/ttfcm-llc-plano-tx-331528", "city": "Plano", "state": "TX", "years_registered": 2, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 167491, "name": "Urban Fund Management, LLC", "name_as_filed": "URBAN FUND MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/urban-fund-management-llc-plano-tx-167491", "city": "Plano", "state": "TX", "years_registered": 13, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "performance_based", "other" ], "enhanced": false }, { "crd_number": 130946, "name": "USA Asset Management, LLC", "name_as_filed": "USA ASSET MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/usa-asset-management-llc-plano-tx-130946", "city": "Plano", "state": "TX", "years_registered": 16, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 285212, "name": "Valinor Wealth Management", "name_as_filed": "VALINOR WEALTH MANAGEMENT", "url": "https://advisorcensus.com/firm/valinor-wealth-management-plano-tx-285212", "city": "Plano", "state": "TX", "years_registered": 2, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 328321, "name": "Valuevest Capital", "name_as_filed": "VALUEVEST CAPITAL", "url": "https://advisorcensus.com/firm/valuevest-capital-plano-tx-328321", "city": "Plano", "state": "TX", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 174239, "name": "Vann Equity Management LLC", "name_as_filed": "VANN EQUITY MANAGEMENT LLC", "url": "https://advisorcensus.com/firm/vann-equity-management-llc-plano-tx-174239", "city": "Plano", "state": "TX", "years_registered": 11, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 333487, "name": "Varrock Ventures Management, LLC", "name_as_filed": "VARROCK VENTURES MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/varrock-ventures-management-llc-plano-tx-333487", "city": "Plano", "state": "TX", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 150584, "name": "Verist Capital Management", "name_as_filed": "VERIST CAPITAL MANAGEMENT", "url": "https://advisorcensus.com/firm/verist-capital-management-plano-tx-150584", "city": "Plano", "state": "TX", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 338596, "name": "Vessel Financial Planning LLC", "name_as_filed": "VESSEL FINANCIAL PLANNING LLC", "url": "https://advisorcensus.com/firm/vessel-financial-planning-llc-plano-tx-338596", "city": "Plano", "state": "TX", "years_registered": 0, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 298086, "name": "Victory Line Capital, LLC", "name_as_filed": "VICTORY LINE CAPITAL, LLC", "url": "https://advisorcensus.com/firm/victory-line-capital-llc-plano-tx-298086", "city": "Plano", "state": "TX", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 164957, "name": "Wealthstar Advisors, LLC", "name_as_filed": "WEALTHSTAR ADVISORS, LLC", "url": "https://advisorcensus.com/firm/wealthstar-advisors-llc-plano-tx-164957", "city": 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