{
  "path": "/advisors/pa/allentown/hourly",
  "url": "https://advisorcensus.com/advisors/pa/allentown/hourly",
  "page_type": "metro_fee",
  "title": "Hourly financial advisors in Allentown, PA",
  "filters": {},
  "scope_total": 21,
  "faq": [
    {
      "q": "How many financial advisory firms are there in Allentown, PA?",
      "a": "AdvisorCensus lists 43 investment advisory firms with a principal office in the Allentown metro area, from Form ADV filings as of October 2026: 24 SEC-registered, 18 state-registered, and 1 exempt reporting adviser. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in Allentown, PA?",
      "a": "15 of the 43 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in Allentown, PA offer financial planning?",
      "a": "34 of the 42 firms in Allentown, PA that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in Allentown, PA fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 15 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 21 investment advisory firms with a principal office in the Allentown metro area that report hourly charges among their Form ADV Item 5.E compensation arrangements, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below, and read the methodology block for how this page is derived.",
  "about_market": "Allentown has 43 investment advisory firms with a principal office in the metro area as of October 2026: 24 SEC-registered, 18 state-registered, and 1 exempt reporting adviser. 15 of them meet AdvisorCensus's fee-only test (paid only by client fees, with no sales-related compensation ties such as an employee registered with a broker-dealer or licensed as an insurance agent), and 12 report under $100 million in regulatory assets under management. The metro area has 339,656 households, 41,805 of them with income of $200,000 or more, or 972 such households for each firm (Census Bureau, American Community Survey 2020–2024 5-year estimates).",
  "citation": "AdvisorCensus. Hourly financial advisors in Allentown, PA: 21 firms from Form ADV filings as of October 2026.",
  "total_firms": 21,
  "page": 1,
  "total_pages": 1,
  "sort": "name",
  "registration_types": {
    "sec": 12,
    "state": 9,
    "exempt": 0
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 9
    },
    {
      "code": "percentage_of_aum",
      "count": 18
    },
    {
      "code": "hourly",
      "count": 21
    },
    {
      "code": "subscription",
      "count": 0
    },
    {
      "code": "fixed",
      "count": 18
    },
    {
      "code": "commissions",
      "count": 0
    },
    {
      "code": "performance_based",
      "count": 1
    },
    {
      "code": "other",
      "count": 2
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 8
    },
    {
      "code": "5_to_9",
      "count": 3
    },
    {
      "code": "10_to_19",
      "count": 7
    },
    {
      "code": "20_plus",
      "count": 3
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 2
    },
    {
      "code": "25m_100m",
      "count": 4
    },
    {
      "code": "100m_500m",
      "count": 6
    },
    {
      "code": "500m_1b",
      "count": 3
    },
    {
      "code": "1b_5b",
      "count": 3
    },
    {
      "code": "over_5b",
      "count": 0
    },
    {
      "code": "not_reported",
      "count": 3
    }
  ],
  "firms": [
    {
      "crd_number": 144212,
      "name": "Capital Planning Wealth Management",
      "name_as_filed": "CAPITAL PLANNING WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/capital-planning-wealth-management-center-valley-pa-144212",
      "city": "Center Valley",
      "state": "PA",
      "years_registered": 18,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 170137,
      "name": "Deep Draft Consulting, LLC",
      "name_as_filed": "DEEP DRAFT CONSULTING, LLC",
      "url": "https://advisorcensus.com/firm/deep-draft-consulting-llc-allentown-pa-170137",
      "city": "Allentown",
      "state": "PA",
      "years_registered": 12,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 315473,
      "name": "Emancipare Investment Advisors",
      "name_as_filed": "EMANCIPARE INVESTMENT ADVISORS",
      "url": "https://advisorcensus.com/firm/emancipare-investment-advisors-nazareth-pa-315473",
      "city": "Nazareth",
      "state": "PA",
      "years_registered": 5,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 300568,
      "name": "Englebert Financial Advisers, LLC",
      "name_as_filed": "ENGLEBERT FINANCIAL ADVISERS, LLC",
      "url": "https://advisorcensus.com/firm/englebert-financial-advisers-llc-allentown-pa-300568",
      "city": "Allentown",
      "state": "PA",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 299818,
      "name": "Erickson Financial Group, LLC",
      "name_as_filed": "ERICKSON FINANCIAL GROUP, LLC",
      "url": "https://advisorcensus.com/firm/erickson-financial-group-llc-allentown-pa-299818",
      "city": "Allentown",
      "state": "PA",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 119905,
      "name": "Gurniak Financial Advisors, Inc.",
      "name_as_filed": "GURNIAK FINANCIAL ADVISORS, INC.",
      "url": "https://advisorcensus.com/firm/gurniak-financial-advisors-inc-allentown-pa-119905",
      "city": "Allentown",
      "state": "PA",
      "years_registered": 28,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 118026,
      "name": "Investors' Choice Advisory Services, LLC",
      "name_as_filed": "INVESTORS' CHOICE ADVISORY SERVICES, LLC",
      "url": "https://advisorcensus.com/firm/investors-choice-advisory-services-llc-orefield-pa-118026",
      "city": "Orefield",
      "state": "PA",
      "years_registered": 27,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 331996,
      "name": "Keyvantage Wealth Advisors",
      "name_as_filed": "KEYVANTAGE WEALTH ADVISORS",
      "url": "https://advisorcensus.com/firm/keyvantage-wealth-advisors-bethlehem-pa-331996",
      "city": "Bethlehem",
      "state": "PA",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 142094,
      "name": "Liberty Asset Management",
      "name_as_filed": "LIBERTY ASSET MANAGEMENT",
      "url": "https://advisorcensus.com/firm/liberty-asset-management-allentown-pa-142094",
      "city": "Allentown",
      "state": "PA",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 332476,
      "name": "Liberty Square Wealth Partners LLC",
      "name_as_filed": "LIBERTY SQUARE WEALTH PARTNERS LLC",
      "url": "https://advisorcensus.com/firm/liberty-square-wealth-partners-llc-bethlehem-pa-332476",
      "city": "Bethlehem",
      "state": "PA",
      "years_registered": 2,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 336684,
      "name": "Milestone Financial Associates, LLC",
      "name_as_filed": "MILESTONE FINANCIAL ASSOCIATES, LLC",
      "url": "https://advisorcensus.com/firm/milestone-financial-associates-llc-macungie-pa-336684",
      "city": "Macungie",
      "state": "PA",
      "years_registered": 1,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 147221,
      "name": "MTM Financial Group, LLC",
      "name_as_filed": "MTM FINANCIAL GROUP, LLC",
      "url": "https://advisorcensus.com/firm/mtm-financial-group-llc-bethlehem-pa-147221",
      "city": "Bethlehem",
      "state": "PA",
      "years_registered": 11,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 122609,
      "name": "Northeast Financial Group, Inc.",
      "name_as_filed": "NORTHEAST FINANCIAL GROUP, INC.",
      "url": "https://advisorcensus.com/firm/northeast-financial-group-inc-allentown-pa-122609",
      "city": "Allentown",
      "state": "PA",
      "years_registered": 13,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 302034,
      "name": "Pleasantdale Wealth Management, LLC",
      "name_as_filed": "PLEASANTDALE WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/pleasantdale-wealth-management-llc-hackettstown-nj-302034",
      "city": "Hackettstown",
      "state": "NJ",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 277044,
      "name": "Quadrant Private Wealth Management, LLC",
      "name_as_filed": "QUADRANT PRIVATE WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/quadrant-private-wealth-management-llc-center-valley-pa-277044",
      "city": "Center Valley",
      "state": "PA",
      "years_registered": 11,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 174693,
      "name": "Renaissance Wealth Management, LLC",
      "name_as_filed": "RENAISSANCE WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/renaissance-wealth-management-llc-bethlehem-pa-174693",
      "city": "Bethlehem",
      "state": "PA",
      "years_registered": 10,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 146650,
      "name": "Rowan Financial LLC",
      "name_as_filed": "ROWAN FINANCIAL LLC",
      "url": "https://advisorcensus.com/firm/rowan-financial-llc-bethlehem-pa-146650",
      "city": "Bethlehem",
      "state": "PA",
      "years_registered": 16,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 169789,
      "name": "Sector Analysts LLC",
      "name_as_filed": "SECTOR ANALYSTS LLC",
      "url": "https://advisorcensus.com/firm/sector-analysts-llc-allentown-pa-169789",
      "city": "Allentown",
      "state": "PA",
      "years_registered": 9,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 308958,
      "name": "Shetland Financial, PLLC",
      "name_as_filed": "SHETLAND FINANCIAL, PLLC",
      "url": "https://advisorcensus.com/firm/shetland-financial-pllc-center-valley-pa-308958",
      "city": "Center Valley",
      "state": "PA",
      "years_registered": 2,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 110788,
      "name": "Valley National Advisers Inc",
      "name_as_filed": "VALLEY NATIONAL ADVISERS INC",
      "url": "https://advisorcensus.com/firm/valley-national-advisers-inc-bethlehem-pa-110788",
      "city": "Bethlehem",
      "state": "PA",
      "years_registered": 41,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 323129,
      "name": "Valor Investments and Planning LLC",
      "name_as_filed": "VALOR INVESTMENTS AND PLANNING LLC",
      "url": "https://advisorcensus.com/firm/valor-investments-and-planning-llc-easton-pa-323129",
      "city": "Easton",
      "state": "PA",
      "years_registered": 3,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    }
  ],
  "states": [],
  "metros": [],
  "siblings": {
    "national": "/advisors",
    "state": {
      "path": "/advisors/pa",
      "label": "Financial advisors in Pennsylvania"
    },
    "metro": {
      "path": "/advisors/pa/allentown",
      "label": "Financial advisors in Allentown, PA"
    },
    "city_pages": [
      {
        "path": "/advisors/pa/allentown/bethlehem",
        "label": "Financial advisors in Bethlehem, PA",
        "firm_count": 12
      }
    ],
    "fee_pages": [
      {
        "path": "/advisors/pa/allentown/fee-only",
        "label": "Fee-only financial advisors in Allentown, PA",
        "firm_count": 15
      },
      {
        "path": "/advisors/pa/allentown/flat-fee",
        "label": "Flat-fee financial advisors in Allentown, PA",
        "firm_count": 31
      }
    ],
    "answer_pages": [
      {
        "path": "/advisors/pa/allentown/for-high-net-worth-individuals",
        "firm_count": 31,
        "label": "Financial advisors for high-net-worth individuals in Allentown, PA"
      },
      {
        "path": "/advisors/pa/allentown/for-retirement-plans",
        "firm_count": 11,
        "label": "Financial advisors for retirement plans in Allentown, PA"
      },
      {
        "path": "/advisors/pa/allentown/for-businesses",
        "firm_count": 16,
        "label": "Financial advisors for businesses in Allentown, PA"
      },
      {
        "path": "/advisors/pa/allentown/for-charities",
        "firm_count": 15,
        "label": "Financial advisors for charitable organizations in Allentown, PA"
      },
      {
        "path": "/advisors/pa/allentown/no-account-minimum",
        "firm_count": 5,
        "label": "Financial advisors with no account minimum in Allentown, PA"
      }
    ],
    "niche_pages": [],
    "state_fee": {
      "path": "/advisors/pa/hourly",
      "label": "Hourly financial advisors in Pennsylvania"
    }
  },
  "csv": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}