# Financial advisors for charitable organizations in Rochester, NY

> AdvisorCensus lists 36 investment advisory firms with a principal office in the Rochester metro area that report charitable organizations among their clients on Form ADV Item 5.D, from filings as of October 2026. Item 5.D asks each firm which types of clients it advises; reporting a client type means the firm serves it, not that it serves only that type. Firms are listed alphabetically; each firm's page lists its client types as filed.

Source: Form ADV filings as of October 2026. Rebuilt monthly. HTML page: https://advisorcensus.com/advisors/ny/rochester/for-charities

## At a glance

- Investment advisory firms: 36
- Registration: SEC-registered investment adviser: 30, State-registered investment adviser: 6
- How firms are compensated (Form ADV Item 5.E; shares of the firms that file it): Fee-only (AdvisorCensus test) 15 (42%); Percentage of assets 35 (97%); Hourly charges 17 (47%); Subscription fees (newsletter or periodical) 1 (3%); Fixed fees 21 (58%); Commissions 1 (3%); Performance-based fees 4 (11%); Other 5 (14%)
- Regulatory assets under management (Item 5.F): Under $25 million 4 (11%); $25 million to $100 million 5 (14%); $100 million to $500 million 9 (25%); $500 million to $1 billion 6 (17%); $1 billion to $5 billion 9 (25%); Over $5 billion 2 (6%); Not reported 1 (3%)
- Years registered: Under 5 years 9 (25%); 5 to 9 years 5 (14%); 10 to 19 years 10 (28%); 20 years or more 12 (33%)

## Firms (page 1 of 1, 1 to 36 of 36, sorted by name)

| Firm | CRD | City | Registration | Assets band | Years registered | Compensation |
| --- | --- | --- | --- | --- | --- | --- |
| [Alesco Advisors, LLC, an ESL Company](https://advisorcensus.com/firm/alesco-advisors-llc-an-esl-company-pittsford-ny-339091) ([md](https://advisorcensus.com/firm/alesco-advisors-llc-an-esl-company-pittsford-ny-339091.md)) | 339091 | Pittsford, NY | SEC-registered investment adviser | Over $5 billion | 0 | % of assets, Fixed fee, Other |
| [Armbruster Capital Management, Inc.](https://advisorcensus.com/firm/armbruster-capital-management-inc-pittsford-ny-151590) ([md](https://advisorcensus.com/firm/armbruster-capital-management-inc-pittsford-ny-151590.md)) | 151590 | Pittsford, NY | SEC-registered investment adviser | $1 billion to $5 billion | 16 | % of assets |
| [Ashford Advisors, LLC](https://advisorcensus.com/firm/ashford-advisors-llc-pittsford-ny-114238) ([md](https://advisorcensus.com/firm/ashford-advisors-llc-pittsford-ny-114238.md)) | 114238 | Pittsford, NY | SEC-registered investment adviser | $500 million to $1 billion | 25 | % of assets, Fixed fee, Performance fee, Other |
| [Barrett Wealth Management](https://advisorcensus.com/firm/barrett-wealth-management-rochester-ny-125550) ([md](https://advisorcensus.com/firm/barrett-wealth-management-rochester-ny-125550.md)) | 125550 | Rochester, NY | State-registered investment adviser | Under $25 million | 23 | % of assets |
| [Blue Horizon Equity, Inc.](https://advisorcensus.com/firm/blue-horizon-equity-inc-pittsford-ny-341095) ([md](https://advisorcensus.com/firm/blue-horizon-equity-inc-pittsford-ny-341095.md)) | 341095 | Pittsford, NY | SEC-registered investment adviser | $500 million to $1 billion | 0 | % of assets, Hourly, Fixed fee |
| [Bright Futures Wealth Management, LLC](https://advisorcensus.com/firm/bright-futures-wealth-management-llc-webster-ny-284920) ([md](https://advisorcensus.com/firm/bright-futures-wealth-management-llc-webster-ny-284920.md)) | 284920 | Webster, NY | SEC-registered investment adviser | $100 million to $500 million | 9 | % of assets, Hourly, Fixed fee |
| [Brighton Securities Corp.](https://advisorcensus.com/firm/brighton-securities-corp-rochester-ny-3875) ([md](https://advisorcensus.com/firm/brighton-securities-corp-rochester-ny-3875.md)) | 3875 | Rochester, NY | SEC-registered investment adviser | $500 million to $1 billion | 23 | % of assets, Hourly, Fixed fee, Commissions |
| [Capstone Investment Financial Group, LLC](https://advisorcensus.com/firm/capstone-investment-financial-group-llc-webster-ny-122575) ([md](https://advisorcensus.com/firm/capstone-investment-financial-group-llc-webster-ny-122575.md)) | 122575 | Webster, NY | SEC-registered investment adviser | $100 million to $500 million | 19 | % of assets, Hourly, Fixed fee, Performance fee |
| [COOPER/HAIMS Advisors, LLC](https://advisorcensus.com/firm/cooper-haims-advisors-llc-victor-ny-124122) ([md](https://advisorcensus.com/firm/cooper-haims-advisors-llc-victor-ny-124122.md)) | 124122 | Victor, NY | SEC-registered investment adviser | $1 billion to $5 billion | 23 | % of assets, Hourly, Fixed fee |
| [Elevation Investment Consulting](https://advisorcensus.com/firm/elevation-investment-consulting-rochester-ny-157054) ([md](https://advisorcensus.com/firm/elevation-investment-consulting-rochester-ny-157054.md)) | 157054 | Rochester, NY | State-registered investment adviser | $25 million to $100 million | 6 | % of assets, Hourly, Fixed fee |
| [Elevatus Wealth Management, LLC](https://advisorcensus.com/firm/elevatus-wealth-management-llc-victor-ny-325629) ([md](https://advisorcensus.com/firm/elevatus-wealth-management-llc-victor-ny-325629.md)) | 325629 | Victor, NY | SEC-registered investment adviser | $500 million to $1 billion | 3 | % of assets, Hourly, Fixed fee, Performance fee, Other |
| [Fien Capital Management, LLC](https://advisorcensus.com/firm/fien-capital-management-llc-rochester-ny-114951) ([md](https://advisorcensus.com/firm/fien-capital-management-llc-rochester-ny-114951.md)) | 114951 | Rochester, NY | SEC-registered investment adviser | $100 million to $500 million | 25 | % of assets, Hourly, Fixed fee |
| [FLFS Advisory LLC](https://advisorcensus.com/firm/flfs-advisory-llc-victor-ny-334771) ([md](https://advisorcensus.com/firm/flfs-advisory-llc-victor-ny-334771.md)) | 334771 | Victor, NY | SEC-registered investment adviser | $100 million to $500 million | 1 | % of assets, Hourly, Performance fee |
| [Generation Capital Management LLC](https://advisorcensus.com/firm/generation-capital-management-llc-pittsford-ny-128523) ([md](https://advisorcensus.com/firm/generation-capital-management-llc-pittsford-ny-128523.md)) | 128523 | Pittsford, NY | SEC-registered investment adviser | $1 billion to $5 billion | 17 | % of assets, Fixed fee |
| [Geovest Advisors Inc](https://advisorcensus.com/firm/geovest-advisors-inc-fairport-ny-105906) ([md](https://advisorcensus.com/firm/geovest-advisors-inc-fairport-ny-105906.md)) | 105906 | Fairport, NY | SEC-registered investment adviser | $100 million to $500 million | 38 | % of assets, Fixed fee |
| [Good Life Wealth Management LLC](https://advisorcensus.com/firm/good-life-wealth-management-llc-livonia-ny-171175) ([md](https://advisorcensus.com/firm/good-life-wealth-management-llc-livonia-ny-171175.md)) | 171175 | Livonia, NY | State-registered investment adviser | Under $25 million | 12 | % of assets, Fixed fee |
| [Hayes Asset Management, LLC](https://advisorcensus.com/firm/hayes-asset-management-llc-rochester-ny-141220) ([md](https://advisorcensus.com/firm/hayes-asset-management-llc-rochester-ny-141220.md)) | 141220 | Rochester, NY | SEC-registered investment adviser | $100 million to $500 million | 20 | % of assets |
| [High Probability Advisors, LLC](https://advisorcensus.com/firm/high-probability-advisors-llc-pittsford-ny-289541) ([md](https://advisorcensus.com/firm/high-probability-advisors-llc-pittsford-ny-289541.md)) | 289541 | Pittsford, NY | SEC-registered investment adviser | $1 billion to $5 billion | 8 | % of assets |
| [Howe and Rusling, Inc.](https://advisorcensus.com/firm/howe-and-rusling-inc-rochester-ny-104627) ([md](https://advisorcensus.com/firm/howe-and-rusling-inc-rochester-ny-104627.md)) | 104627 | Rochester, NY | SEC-registered investment adviser | $1 billion to $5 billion | 85 | % of assets, Fixed fee |
| [Hyjc Capital of WNY](https://advisorcensus.com/firm/hyjc-capital-of-wny-lakeville-ny-325574) ([md](https://advisorcensus.com/firm/hyjc-capital-of-wny-lakeville-ny-325574.md)) | 325574 | Lakeville, NY | SEC-registered investment adviser | $25 million to $100 million | 2 | % of assets, Fixed fee |
| [J.r.pluta Capital Management, Inc.](https://advisorcensus.com/firm/j-r-pluta-capital-management-inc-pittsford-ny-124758) ([md](https://advisorcensus.com/firm/j-r-pluta-capital-management-inc-pittsford-ny-124758.md)) | 124758 | Pittsford, NY | State-registered investment adviser | Under $25 million | 23 | % of assets |
| [Karpus Investment Management](https://advisorcensus.com/firm/karpus-investment-management-pittsford-ny-110275) ([md](https://advisorcensus.com/firm/karpus-investment-management-pittsford-ny-110275.md)) | 110275 | Pittsford, NY | SEC-registered investment adviser | $1 billion to $5 billion | 39 | % of assets |
| [Kickstand Wealth Advisors](https://advisorcensus.com/firm/kickstand-wealth-advisors-pittsford-ny-327022) ([md](https://advisorcensus.com/firm/kickstand-wealth-advisors-pittsford-ny-327022.md)) | 327022 | Pittsford, NY | SEC-registered investment adviser | $500 million to $1 billion | 3 | % of assets |
| [Linden Financial Consultants, LLC](https://advisorcensus.com/firm/linden-financial-consultants-llc-rochester-ny-168676) ([md](https://advisorcensus.com/firm/linden-financial-consultants-llc-rochester-ny-168676.md)) | 168676 | Rochester, NY | State-registered investment adviser | Not reported | 12 | Hourly |
| [LVW Advisors, LLC](https://advisorcensus.com/firm/lvw-advisors-llc-pittsford-ny-159403) ([md](https://advisorcensus.com/firm/lvw-advisors-llc-pittsford-ny-159403.md)) | 159403 | Pittsford, NY | SEC-registered investment adviser | $1 billion to $5 billion | 14 | % of assets, Fixed fee, Other |
| [Lynnleigh & Company, LLC](https://advisorcensus.com/firm/lynnleigh-and-company-llc-pittsford-ny-285044) ([md](https://advisorcensus.com/firm/lynnleigh-and-company-llc-pittsford-ny-285044.md)) | 285044 | Pittsford, NY | SEC-registered investment adviser | $100 million to $500 million | 7 | % of assets, Hourly |
| [Manning & Napier Advisors, LLC](https://advisorcensus.com/firm/manning-and-napier-advisors-llc-fairport-ny-105992) ([md](https://advisorcensus.com/firm/manning-and-napier-advisors-llc-fairport-ny-105992.md)) | 105992 | Fairport, NY | SEC-registered investment adviser | Over $5 billion | 51 | % of assets, Other |
| [Novem Group](https://advisorcensus.com/firm/novem-group-rochester-ny-158964) ([md](https://advisorcensus.com/firm/novem-group-rochester-ny-158964.md)) | 158964 | Rochester, NY | SEC-registered investment adviser | $1 billion to $5 billion | 15 | % of assets, Hourly, Fixed fee |
| [Prentice Wealth Management LLC](https://advisorcensus.com/firm/prentice-wealth-management-llc-rochester-ny-160052) ([md](https://advisorcensus.com/firm/prentice-wealth-management-llc-rochester-ny-160052.md)) | 160052 | Rochester, NY | SEC-registered investment adviser | $500 million to $1 billion | 14 | % of assets, Hourly, Subscription, Fixed fee |
| [Professional Financial](https://advisorcensus.com/firm/professional-financial-pittsford-ny-125580) ([md](https://advisorcensus.com/firm/professional-financial-pittsford-ny-125580.md)) | 125580 | Pittsford, NY | SEC-registered investment adviser | $100 million to $500 million | 10 | % of assets, Hourly, Fixed fee |
| [Rise Advisors, LLC](https://advisorcensus.com/firm/rise-advisors-llc-rochester-ny-309760) ([md](https://advisorcensus.com/firm/rise-advisors-llc-rochester-ny-309760.md)) | 309760 | Rochester, NY | SEC-registered investment adviser | $100 million to $500 million | 6 | % of assets, Hourly, Fixed fee |
| [Rothrock Financial Group](https://advisorcensus.com/firm/rothrock-financial-group-fairport-ny-335275) ([md](https://advisorcensus.com/firm/rothrock-financial-group-fairport-ny-335275.md)) | 335275 | Fairport, NY | State-registered investment adviser | Under $25 million | 1 | % of assets |
| [Sage, Rutty & Co., Inc.](https://advisorcensus.com/firm/sage-rutty-and-co-inc-rochester-ny-3254) ([md](https://advisorcensus.com/firm/sage-rutty-and-co-inc-rochester-ny-3254.md)) | 3254 | Rochester, NY | SEC-registered investment adviser | $1 billion to $5 billion | 36 | % of assets, Hourly, Fixed fee |
| [Seaway Advisors](https://advisorcensus.com/firm/seaway-advisors-fairport-ny-149745) ([md](https://advisorcensus.com/firm/seaway-advisors-fairport-ny-149745.md)) | 149745 | Fairport, NY | SEC-registered investment adviser | $25 million to $100 million | 11 | % of assets |
| [Serenity Capital Advisors Inc.](https://advisorcensus.com/firm/serenity-capital-advisors-inc-pittsford-ny-332396) ([md](https://advisorcensus.com/firm/serenity-capital-advisors-inc-pittsford-ny-332396.md)) | 332396 | Pittsford, NY | SEC-registered investment adviser | $25 million to $100 million | 1 | % of assets |
| [WGS Management Services, Inc](https://advisorcensus.com/firm/wgs-management-services-inc-rochester-ny-270003) ([md](https://advisorcensus.com/firm/wgs-management-services-inc-rochester-ny-270003.md)) | 270003 | Rochester, NY | SEC-registered investment adviser | $25 million to $100 million | 0 | % of assets, Hourly |

## Questions people ask

**Which financial advisors in Rochester, NY work with charitable organizations?**
36 investment advisory firms with a principal office in the Rochester metro area report charitable organizations among their clients on Form ADV Item 5.D, as of October 2026; this page lists them. Form ADV Item 5.D asks every registered adviser which types of clients it advises, with the number of each and the assets it manages for them; a firm appears here when it reports at least one.

**How many financial advisory firms are there in Rochester, NY?**
AdvisorCensus lists 108 investment advisory firms with a principal office in the Rochester metro area, from Form ADV filings as of October 2026: 74 SEC-registered, 29 state-registered, and 5 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV.

**How many fee-only financial advisors are in Rochester, NY?**
46 of the 108 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed.

**How many financial advisors in Rochester, NY offer financial planning?**
75 of the 103 firms in Rochester, NY that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports.

**Are the financial advisors in Rochester, NY fiduciaries?**
Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 46 firms that meet AdvisorCensus's fee-only test report none of those sales ties.

**How do I check whether a financial advisor has disciplinary disclosures?**
Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck.

**Does AdvisorCensus rate, verify, or recommend these firms?**
No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content.

**What does regulatory assets under management mean?**
Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality.

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Cite as: AdvisorCensus. Financial advisors for charitable organizations in Rochester, NY: 36 firms from Form ADV filings as of October 2026.
