{ "path": "/advisors/nv/reno", "url": "https://advisorcensus.com/advisors/nv/reno/page/2", "page_type": "metro", "title": "Financial advisors in Reno, NV", "filters": {}, "scope_total": 82, "faq": [ { "q": "How many financial advisory firms are there in Reno, NV?", "a": "AdvisorCensus lists 82 investment advisory firms with a principal office in the Reno metro area, from Form ADV filings as of October 2026: 31 SEC-registered, 32 state-registered, and 19 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV." }, { "q": "How many fee-only financial advisors are in Reno, NV?", "a": "24 of the 82 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed." }, { "q": "How many financial advisors in Reno, NV offer financial planning?", "a": "38 of the 63 firms in Reno, NV that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports." }, { "q": "Are the financial advisors in Reno, NV fiduciaries?", "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 24 firms that meet AdvisorCensus's fee-only test report none of those sales ties." }, { "q": "How do I check whether a financial advisor has disciplinary disclosures?", "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck." }, { "q": "Does AdvisorCensus rate, verify, or recommend these firms?", "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content." }, { "q": "What does regulatory assets under management mean?", "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality." } ], "period": "2026-10-01", "answer_paragraph": "AdvisorCensus lists 82 investment advisory firms with a principal office in the Reno metro area, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.", "about_market": "Reno has 82 investment advisory firms with a principal office in the metro area as of October 2026: 31 SEC-registered, 32 state-registered, and 19 exempt reporting advisers. 24 of them meet AdvisorCensus's fee-only test (paid only by client fees, with no sales-related compensation ties such as an employee registered with a broker-dealer or licensed as an insurance agent), and 33 report under $100 million in regulatory assets under management. The metro area has 224,933 households, 29,677 of them with income of $200,000 or more, or 362 such households for each firm (Census Bureau, American Community Survey 2020–2024 5-year estimates).", "citation": "AdvisorCensus. Financial advisors in Reno, NV: 82 firms from Form ADV filings as of October 2026.", "total_firms": 82, "page": 2, "total_pages": 2, "sort": "name", "registration_types": { "sec": 31, "state": 32, "exempt": 19 }, "fee_model_mix": [ { "code": "fee-only", "count": 24 }, { "code": "percentage_of_aum", "count": 59 }, { "code": "hourly", "count": 34 }, { "code": "subscription", "count": 0 }, { "code": "fixed", "count": 33 }, { "code": "commissions", "count": 1 }, { "code": "performance_based", "count": 11 }, { "code": "other", "count": 8 }, { "code": "not_reported", "count": 19 } ], "years_registered_distribution": [ { "code": "under_5", "count": 38 }, { "code": "5_to_9", "count": 19 }, { "code": "10_to_19", "count": 13 }, { "code": "20_plus", "count": 11 }, { "code": "not_reported", "count": 1 } ], "raum_band_distribution": [ { "code": "under_25m", "count": 19 }, { "code": "25m_100m", "count": 14 }, { "code": "100m_500m", "count": 19 }, { "code": "500m_1b", "count": 4 }, { "code": "1b_5b", "count": 2 }, { "code": "over_5b", "count": 2 }, { "code": "not_reported", "count": 22 } ], "firms": [ { "crd_number": 300224, "name": "Panthera Capital LLC", "name_as_filed": "PANTHERA CAPITAL LLC", "url": "https://advisorcensus.com/firm/panthera-capital-llc-incline-village-nv-300224", "city": "Incline Village", "state": "NV", "years_registered": 7, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false }, { "crd_number": 120805, "name": "Paradigm Capital Management", "name_as_filed": "PARADIGM CAPITAL MANAGEMENT", "url": "https://advisorcensus.com/firm/paradigm-capital-management-reno-nv-120805", "city": "Reno", "state": "NV", "years_registered": 6, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 159922, "name": "Peavine Capital, LLC", "name_as_filed": "PEAVINE CAPITAL, LLC", "url": "https://advisorcensus.com/firm/peavine-capital-llc-reno-nv-159922", "city": "Reno", "state": "NV", "years_registered": 13, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "other" ], "enhanced": false }, { "crd_number": 288594, "name": "Perpetual Capital Advisors, LLC", "name_as_filed": "PERPETUAL CAPITAL ADVISORS, LLC", "url": "https://advisorcensus.com/firm/perpetual-capital-advisors-llc-reno-nv-288594", "city": "Reno", "state": "NV", "years_registered": 9, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 285415, "name": "Peterson Wealth Management, LLC", "name_as_filed": "PETERSON WEALTH MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/peterson-wealth-management-llc-sparks-nv-285415", "city": "Sparks", "state": "NV", "years_registered": 7, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 323259, "name": "Pilgrim Global Advisors LLC", "name_as_filed": "PILGRIM GLOBAL ADVISORS LLC", "url": "https://advisorcensus.com/firm/pilgrim-global-advisors-llc-reno-nv-323259", "city": "Reno", "state": "NV", "years_registered": 3, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false }, { "crd_number": 311863, "name": "Planck Fund Management Corporation", "name_as_filed": "PLANCK FUND MANAGEMENT CORPORATION", "url": "https://advisorcensus.com/firm/planck-fund-management-corporation-reno-nv-311863", "city": "Reno", "state": "NV", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 125678, "name": "RB Capital Management, LLC", "name_as_filed": "RB CAPITAL MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/rb-capital-management-llc-reno-nv-125678", "city": "Reno", "state": "NV", "years_registered": 23, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 162781, "name": "Resource Capital Management, LLC", "name_as_filed": "RESOURCE CAPITAL MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/resource-capital-management-llc-reno-nv-162781", "city": "Reno", "state": "NV", "years_registered": 11, "raum_band": "under_25m", "compensation_types": [ "fixed", "performance_based" ], "enhanced": false }, { "crd_number": 284240, "name": "RSW Wealth Management", "name_as_filed": "RSW WEALTH MANAGEMENT", "url": "https://advisorcensus.com/firm/rsw-wealth-management-reno-nv-284240", "city": "Reno", "state": "NV", "years_registered": 10, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 282776, "name": "Rubey & Rust Capital Management, LLC", "name_as_filed": "RUBEY & RUST CAPITAL MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/rubey-and-rust-capital-management-llc-incline-village-nv-282776", "city": "Incline Village", "state": "NV", "years_registered": 10, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 336187, "name": "Sanchez Gaunt Capital Management, LLC", "name_as_filed": "SANCHEZ GAUNT CAPITAL MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/sanchez-gaunt-capital-management-llc-reno-nv-336187", "city": "Reno", "state": "NV", "years_registered": 1, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 108724, "name": "Schultz Financial Group Incorporated", "name_as_filed": "SCHULTZ FINANCIAL GROUP INCORPORATED", "url": "https://advisorcensus.com/firm/schultz-financial-group-incorporated-reno-nv-108724", "city": "Reno", "state": "NV", "years_registered": 43, "raum_band": "100m_500m", "compensation_types": [ "hourly", "fixed" ], "enhanced": false }, { "crd_number": 121045, "name": "Sensible Portfolios, LLC", "name_as_filed": "SENSIBLE PORTFOLIOS, LLC", "url": "https://advisorcensus.com/firm/sensible-portfolios-llc-reno-nv-121045", "city": "Reno", "state": "NV", "years_registered": 2, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 307227, "name": "Sierra Management Group", "name_as_filed": "SIERRA MANAGEMENT GROUP", "url": "https://advisorcensus.com/firm/sierra-management-group-reno-nv-307227", "city": "Reno", "state": "NV", "years_registered": 0, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 145304, "name": "Sierra Nevada Wealth Management, LLC", "name_as_filed": "SIERRA NEVADA WEALTH MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/sierra-nevada-wealth-management-llc-dayton-nv-145304", "city": "Dayton", "state": "NV", "years_registered": 18, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 311783, "name": "Silvada Capital", "name_as_filed": "SILVADA CAPITAL", "url": "https://advisorcensus.com/firm/silvada-capital-reno-nv-311783", "city": "Reno", "state": "NV", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 338446, "name": "Skyline IM, Ltd.", "name_as_filed": "SKYLINE IM, LTD.", "url": "https://advisorcensus.com/firm/skyline-im-ltd-reno-nv-338446", "city": "Reno", "state": "NV", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 331289, "name": "SPX MGMT LLC", "name_as_filed": "SPX MGMT LLC", "url": "https://advisorcensus.com/firm/spx-mgmt-llc-sparks-nv-331289", "city": "Sparks", "state": "NV", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 329306, "name": "Thoughtful Money LLC", "name_as_filed": "THOUGHTFUL MONEY LLC", "url": "https://advisorcensus.com/firm/thoughtful-money-llc-reno-nv-329306", "city": "Reno", "state": "NV", "years_registered": 1, "raum_band": "not_reported", "compensation_types": [ "fixed", "other" ], "enhanced": false }, { "crd_number": 299417, "name": "Treo Ventures, LLC", "name_as_filed": "TREO VENTURES, LLC", "url": "https://advisorcensus.com/firm/treo-ventures-llc-reno-nv-299417", "city": "Reno", "state": "NV", "years_registered": 7, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 305177, "name": "Trident Capital Advisors, LLC", "name_as_filed": "TRIDENT CAPITAL ADVISORS, LLC", "url": "https://advisorcensus.com/firm/trident-capital-advisors-llc-reno-nv-305177", "city": "Reno", "state": "NV", "years_registered": 6, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 326729, "name": "Trier Management, Inc.", "name_as_filed": "TRIER MANAGEMENT, INC.", "url": "https://advisorcensus.com/firm/trier-management-inc-reno-nv-326729", "city": "Reno", "state": "NV", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 285644, "name": "Universal Value Advisors", "name_as_filed": "UNIVERSAL VALUE ADVISORS", "url": "https://advisorcensus.com/firm/universal-value-advisors-reno-nv-285644", "city": "Reno", "state": "NV", "years_registered": 9, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 173929, "name": "Vantage Wealth Planning", "name_as_filed": "VANTAGE WEALTH PLANNING", "url": "https://advisorcensus.com/firm/vantage-wealth-planning-reno-nv-173929", "city": "Reno", "state": "NV", "years_registered": 4, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 149762, "name": "Veritas Wealth Advisors", "name_as_filed": "VERITAS WEALTH ADVISORS", "url": "https://advisorcensus.com/firm/veritas-wealth-advisors-reno-nv-149762", "city": "Reno", "state": "NV", "years_registered": 17, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "other" ], "enhanced": false }, { "crd_number": 108137, "name": "Vomund Investment Management, LLC", "name_as_filed": "VOMUND INVESTMENT MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/vomund-investment-management-llc-incline-village-nv-108137", "city": "Incline Village", "state": "NV", "years_registered": 26, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 323014, "name": "Western Level Advisors LLC", "name_as_filed": "WESTERN LEVEL ADVISORS LLC", "url": "https://advisorcensus.com/firm/western-level-advisors-llc-reno-nv-323014", "city": "Reno", "state": "NV", "years_registered": 3, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 331803, "name": "Whitebark Investors", "name_as_filed": "WHITEBARK INVESTORS", "url": "https://advisorcensus.com/firm/whitebark-investors-incline-village-nv-331803", "city": "Incline Village", "state": "NV", "years_registered": 2, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false }, { "crd_number": 342501, "name": "Williamson Price Modern Wealth Management LLC", "name_as_filed": "WILLIAMSON PRICE MODERN WEALTH MANAGEMENT LLC", "url": "https://advisorcensus.com/firm/williamson-price-modern-wealth-management-llc-reno-nv-342501", "city": "Reno", "state": "NV", "years_registered": 0, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 333926, "name": "Wolf Pack Wealth", "name_as_filed": "WOLF PACK WEALTH", "url": "https://advisorcensus.com/firm/wolf-pack-wealth-reno-nv-333926", "city": "Reno", "state": "NV", "years_registered": 1, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "commissions" ], "enhanced": false }, { "crd_number": 104751, "name": "Zazove Associates LLC", "name_as_filed": "ZAZOVE ASSOCIATES LLC", "url": "https://advisorcensus.com/firm/zazove-associates-llc-incline-village-nv-104751", "city": "Incline Village", "state": "NV", "years_registered": 37, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false } ], "states": [], "metros": [], "siblings": { "national": "/advisors", "state": { "path": "/advisors/nv", "label": "Financial advisors in Nevada" }, "metro": { "path": "/advisors/nv/reno", "label": "Financial advisors in Reno, NV" }, "city_pages": [ { "path": "/advisors/nv/reno/incline-village", "label": "Financial advisors in Incline Village, NV", "firm_count": 17 } ], "fee_pages": [ { "path": "/advisors/nv/reno/fee-only", "label": "Fee-only financial advisors in Reno, NV", "firm_count": 24 }, { "path": "/advisors/nv/reno/flat-fee", "label": "Flat-fee financial advisors in Reno, NV", "firm_count": 33 }, { "path": "/advisors/nv/reno/hourly", "label": "Hourly financial advisors in Reno, NV", "firm_count": 34 } ], "niche_pages": [] }, "csv": "https://advisorcensus.com/advisors/nv/reno.csv", "source": { "name": "Form ADV", "as_of": "2026-10-01", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }