{
  "path": "/advisors/ne/lincoln",
  "url": "https://advisorcensus.com/advisors/ne/lincoln",
  "page_type": "metro",
  "title": "Financial advisors in Lincoln, NE",
  "filters": {},
  "scope_total": 18,
  "faq": [
    {
      "q": "How many financial advisory firms are there in Lincoln, NE?",
      "a": "AdvisorCensus lists 18 investment advisory firms with a principal office in the Lincoln metro area, from Form ADV filings as of October 2026: 12 SEC-registered, 5 state-registered, and 1 exempt reporting adviser. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in Lincoln, NE?",
      "a": "4 of the 18 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in Lincoln, NE offer financial planning?",
      "a": "13 of the 17 firms in Lincoln, NE that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in Lincoln, NE fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 4 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 18 investment advisory firms with a principal office in the Lincoln metro area, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.",
  "about_market": "Lincoln has 18 investment advisory firms with a principal office in the metro area as of October 2026: 12 SEC-registered, 5 state-registered, and 1 exempt reporting adviser. 4 of them meet AdvisorCensus's fee-only test (paid only by client fees, with no sales-related compensation ties such as an employee registered with a broker-dealer or licensed as an insurance agent), and 2 report under $100 million in regulatory assets under management. The metro area has 140,914 households, 12,196 of them with income of $200,000 or more, or 678 such households for each firm (Census Bureau, American Community Survey 2020–2024 5-year estimates).",
  "citation": "AdvisorCensus. Financial advisors in Lincoln, NE: 18 firms from Form ADV filings as of October 2026.",
  "total_firms": 18,
  "page": 1,
  "total_pages": 1,
  "sort": "name",
  "registration_types": {
    "sec": 12,
    "state": 5,
    "exempt": 1
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 4
    },
    {
      "code": "percentage_of_aum",
      "count": 14
    },
    {
      "code": "hourly",
      "count": 7
    },
    {
      "code": "subscription",
      "count": 0
    },
    {
      "code": "fixed",
      "count": 11
    },
    {
      "code": "commissions",
      "count": 0
    },
    {
      "code": "performance_based",
      "count": 1
    },
    {
      "code": "other",
      "count": 7
    },
    {
      "code": "not_reported",
      "count": 1
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 3
    },
    {
      "code": "5_to_9",
      "count": 5
    },
    {
      "code": "10_to_19",
      "count": 5
    },
    {
      "code": "20_plus",
      "count": 5
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 1
    },
    {
      "code": "25m_100m",
      "count": 1
    },
    {
      "code": "100m_500m",
      "count": 8
    },
    {
      "code": "500m_1b",
      "count": 1
    },
    {
      "code": "1b_5b",
      "count": 2
    },
    {
      "code": "over_5b",
      "count": 2
    },
    {
      "code": "not_reported",
      "count": 3
    }
  ],
  "firms": [
    {
      "crd_number": 109524,
      "name": "Allstate Financial Advisors, LLC",
      "name_as_filed": "ALLSTATE FINANCIAL ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/allstate-financial-advisors-llc-lincoln-ne-109524",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 18,
      "raum_band": "100m_500m",
      "compensation_types": [
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 317245,
      "name": "Ameritas Advisory Services, LLC",
      "name_as_filed": "AMERITAS ADVISORY SERVICES, LLC",
      "url": "https://advisorcensus.com/firm/ameritas-advisory-services-llc-lincoln-ne-317245",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 28,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 109381,
      "name": "Ameritas Investment Partners, Inc.",
      "name_as_filed": "AMERITAS INVESTMENT PARTNERS, INC.",
      "url": "https://advisorcensus.com/firm/ameritas-investment-partners-inc-lincoln-ne-109381",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 28,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 41438,
      "name": "Capital Consulting & Asset Management",
      "name_as_filed": "CAPITAL CONSULTING & ASSET MANAGEMENT",
      "url": "https://advisorcensus.com/firm/capital-consulting-and-asset-management-lincoln-ne-41438",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 30,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 307884,
      "name": "Fitz ROY Capital, LLC",
      "name_as_filed": "FITZ ROY CAPITAL, LLC",
      "url": "https://advisorcensus.com/firm/fitz-roy-capital-llc-lincoln-ne-307884",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 285484,
      "name": "Flagstone Financial Management, LLC",
      "name_as_filed": "FLAGSTONE FINANCIAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/flagstone-financial-management-llc-lincoln-ne-285484",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 9,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 128315,
      "name": "HBE Wealth Management, LLC",
      "name_as_filed": "HBE WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/hbe-wealth-management-llc-lincoln-ne-128315",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 168307,
      "name": "Lincoln Capital, LLC",
      "name_as_filed": "LINCOLN CAPITAL, LLC",
      "url": "https://advisorcensus.com/firm/lincoln-capital-llc-lincoln-ne-168307",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 13,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 333825,
      "name": "Maxus Wealth Management LLC",
      "name_as_filed": "MAXUS WEALTH MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/maxus-wealth-management-llc-seward-ne-333825",
      "city": "Seward",
      "state": "NE",
      "years_registered": 1,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 141373,
      "name": "MJB Financial Planning",
      "name_as_filed": "MJB FINANCIAL PLANNING",
      "url": "https://advisorcensus.com/firm/mjb-financial-planning-lincoln-ne-141373",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 19,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 291112,
      "name": "P23 Financial, Inc",
      "name_as_filed": "P23 FINANCIAL, INC",
      "url": "https://advisorcensus.com/firm/p23-financial-inc-lincoln-ne-291112",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 8,
      "raum_band": "not_reported",
      "compensation_types": [
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 282055,
      "name": "Paradigm Wealth Management",
      "name_as_filed": "PARADIGM WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/paradigm-wealth-management-lincoln-ne-282055",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 7,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 111033,
      "name": "Pittenger & Anderson Inc",
      "name_as_filed": "PITTENGER & ANDERSON INC",
      "url": "https://advisorcensus.com/firm/pittenger-and-anderson-inc-lincoln-ne-111033",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 26,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 287860,
      "name": "Plan a Wealth, LLC",
      "name_as_filed": "PLAN A WEALTH, LLC",
      "url": "https://advisorcensus.com/firm/plan-a-wealth-llc-lincoln-ne-287860",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 9,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 338490,
      "name": "R2 Wealth Management Partners",
      "name_as_filed": "R2 WEALTH MANAGEMENT PARTNERS",
      "url": "https://advisorcensus.com/firm/r2-wealth-management-partners-lincoln-ne-338490",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 139492,
      "name": "Round Table Investment Strategies, LLC",
      "name_as_filed": "ROUND TABLE INVESTMENT STRATEGIES, LLC",
      "url": "https://advisorcensus.com/firm/round-table-investment-strategies-llc-lincoln-ne-139492",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 20,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 150011,
      "name": "Sipherd Wealth Management, LLC",
      "name_as_filed": "SIPHERD WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/sipherd-wealth-management-llc-lincoln-ne-150011",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 16,
      "raum_band": "not_reported",
      "compensation_types": [
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 156675,
      "name": "Whitetail Rock Capital Management, LLC",
      "name_as_filed": "WHITETAIL ROCK CAPITAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/whitetail-rock-capital-management-llc-lincoln-ne-156675",
      "city": "Lincoln",
      "state": "NE",
      "years_registered": 15,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    }
  ],
  "states": [],
  "metros": [],
  "siblings": {
    "national": "/advisors",
    "state": {
      "path": "/advisors/ne",
      "label": "Financial advisors in Nebraska"
    },
    "metro": {
      "path": "/advisors/ne/lincoln",
      "label": "Financial advisors in Lincoln, NE"
    },
    "city_pages": [],
    "fee_pages": [
      {
        "path": "/advisors/ne/lincoln/fee-only",
        "label": "Fee-only financial advisors in Lincoln, NE",
        "firm_count": 4
      },
      {
        "path": "/advisors/ne/lincoln/flat-fee",
        "label": "Flat-fee financial advisors in Lincoln, NE",
        "firm_count": 11
      },
      {
        "path": "/advisors/ne/lincoln/hourly",
        "label": "Hourly financial advisors in Lincoln, NE",
        "firm_count": 7
      }
    ],
    "niche_pages": []
  },
  "csv": "https://advisorcensus.com/advisors/ne/lincoln.csv",
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  },
  "sec_registrations_12_months": {
    "new_sec_registrations": 1,
    "sec_registered_at_start": 11,
    "per_100_registered": null,
    "national_per_100": 10.0,
    "as_of": "2026-09-01",
    "sentence": "Over the 12 months to September 1, 2026, 1 firm here registered with the SEC as investment advisers.",
    "source": "https://advisorcensus.com/reports/monthly/2026-09"
  }
}