{
  "path": "/advisors/nc/winston-salem",
  "url": "https://advisorcensus.com/advisors/nc/winston-salem",
  "page_type": "metro",
  "title": "Financial advisors in Winston-Salem, NC",
  "filters": {},
  "scope_total": 33,
  "faq": [
    {
      "q": "How many financial advisory firms are there in Winston-Salem, NC?",
      "a": "AdvisorCensus lists 33 investment advisory firms with a principal office in the Winston-Salem metro area, from Form ADV filings as of October 2026: 20 SEC-registered, 12 state-registered, and 1 exempt reporting adviser. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in Winston-Salem, NC?",
      "a": "11 of the 33 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in Winston-Salem, NC offer financial planning?",
      "a": "21 of the 32 firms in Winston-Salem, NC that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in Winston-Salem, NC fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 11 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 33 investment advisory firms with a principal office in the Winston-Salem metro area, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.",
  "about_market": "Winston-Salem has 33 investment advisory firms with a principal office in the metro area as of October 2026: 20 SEC-registered, 12 state-registered, and 1 exempt reporting adviser. 11 of them meet AdvisorCensus's fee-only test (paid only by client fees, with no sales-related compensation ties such as an employee registered with a broker-dealer or licensed as an insurance agent), and 10 report under $100 million in regulatory assets under management. The metro area has 281,596 households, 21,649 of them with income of $200,000 or more, or 656 such households for each firm (Census Bureau, American Community Survey 2020–2024 5-year estimates).",
  "citation": "AdvisorCensus. Financial advisors in Winston-Salem, NC: 33 firms from Form ADV filings as of October 2026.",
  "total_firms": 33,
  "page": 1,
  "total_pages": 1,
  "sort": "name",
  "registration_types": {
    "sec": 20,
    "state": 12,
    "exempt": 1
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 11
    },
    {
      "code": "percentage_of_aum",
      "count": 29
    },
    {
      "code": "hourly",
      "count": 16
    },
    {
      "code": "subscription",
      "count": 0
    },
    {
      "code": "fixed",
      "count": 21
    },
    {
      "code": "commissions",
      "count": 1
    },
    {
      "code": "performance_based",
      "count": 1
    },
    {
      "code": "other",
      "count": 4
    },
    {
      "code": "not_reported",
      "count": 1
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 8
    },
    {
      "code": "5_to_9",
      "count": 10
    },
    {
      "code": "10_to_19",
      "count": 10
    },
    {
      "code": "20_plus",
      "count": 5
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 6
    },
    {
      "code": "25m_100m",
      "count": 4
    },
    {
      "code": "100m_500m",
      "count": 12
    },
    {
      "code": "500m_1b",
      "count": 0
    },
    {
      "code": "1b_5b",
      "count": 7
    },
    {
      "code": "over_5b",
      "count": 0
    },
    {
      "code": "not_reported",
      "count": 4
    }
  ],
  "firms": [
    {
      "crd_number": 113706,
      "name": "Accruent Wealth Advisors",
      "name_as_filed": "ACCRUENT WEALTH ADVISORS",
      "url": "https://advisorcensus.com/firm/accruent-wealth-advisors-winston-salem-nc-113706",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 6,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 111077,
      "name": "Arbor Investment Advisors",
      "name_as_filed": "ARBOR INVESTMENT ADVISORS",
      "url": "https://advisorcensus.com/firm/arbor-investment-advisors-winston-salem-nc-111077",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 25,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 104745,
      "name": "Archie Gray Allen, JR.",
      "name_as_filed": "ARCHIE GRAY ALLEN, JR.",
      "url": "https://advisorcensus.com/firm/archie-gray-allen-jr-pfafftown-nc-104745",
      "city": "Pfafftown",
      "state": "NC",
      "years_registered": 14,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 323302,
      "name": "Cannon Wealth Management Services",
      "name_as_filed": "CANNON WEALTH MANAGEMENT SERVICES",
      "url": "https://advisorcensus.com/firm/cannon-wealth-management-services-winston-salem-nc-323302",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 3,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 159911,
      "name": "Cassia Capital Partners LLC",
      "name_as_filed": "CASSIA CAPITAL PARTNERS LLC",
      "url": "https://advisorcensus.com/firm/cassia-capital-partners-llc-winston-salem-nc-159911",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 6,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 336559,
      "name": "Compass Financial Services, Inc.",
      "name_as_filed": "COMPASS FINANCIAL SERVICES, INC.",
      "url": "https://advisorcensus.com/firm/compass-financial-services-inc-winston-salem-nc-336559",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 316143,
      "name": "Curated Capital & Planning LLC",
      "name_as_filed": "CURATED CAPITAL & PLANNING LLC",
      "url": "https://advisorcensus.com/firm/curated-capital-and-planning-llc-lewisville-nc-316143",
      "city": "Lewisville",
      "state": "NC",
      "years_registered": 5,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 130230,
      "name": "Darda Financial",
      "name_as_filed": "DARDA FINANCIAL",
      "url": "https://advisorcensus.com/firm/darda-financial-winston-salem-nc-130230",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 19,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 340396,
      "name": "Deliberate Wealth",
      "name_as_filed": "DELIBERATE WEALTH",
      "url": "https://advisorcensus.com/firm/deliberate-wealth-advance-nc-340396",
      "city": "Advance",
      "state": "NC",
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 160792,
      "name": "Five Points Capital LLC",
      "name_as_filed": "FIVE POINTS CAPITAL LLC",
      "url": "https://advisorcensus.com/firm/five-points-capital-llc-winston-salem-nc-160792",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 14,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 150293,
      "name": "Grand Street Capital Management, L.L.C.",
      "name_as_filed": "GRAND STREET CAPITAL MANAGEMENT, L.L.C.",
      "url": "https://advisorcensus.com/firm/grand-street-capital-management-l-l-c-winston-salem-nc-150293",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 17,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 117656,
      "name": "H&H Investment Planners, Inc.",
      "name_as_filed": "H&H INVESTMENT PLANNERS, INC.",
      "url": "https://advisorcensus.com/firm/h-and-h-investment-planners-inc-bermuda-run-nc-117656",
      "city": "Bermuda Run",
      "state": "NC",
      "years_registered": 18,
      "raum_band": "not_reported",
      "compensation_types": [
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 336534,
      "name": "Hanover Square Wealth Advisors LLC",
      "name_as_filed": "HANOVER SQUARE WEALTH ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/hanover-square-wealth-advisors-llc-winston-salem-nc-336534",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 158798,
      "name": "Horizon Financial Services, LLC",
      "name_as_filed": "HORIZON FINANCIAL SERVICES, LLC",
      "url": "https://advisorcensus.com/firm/horizon-financial-services-llc-winston-salem-nc-158798",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 8,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 127658,
      "name": "Kensington Financial Group, Inc.",
      "name_as_filed": "KENSINGTON FINANCIAL GROUP, INC.",
      "url": "https://advisorcensus.com/firm/kensington-financial-group-inc-winston-salem-nc-127658",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 316352,
      "name": "Kerusso Capital Management, LLC",
      "name_as_filed": "KERUSSO CAPITAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/kerusso-capital-management-llc-winston-salem-nc-316352",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 309246,
      "name": "Keywell Financial Group LLC",
      "name_as_filed": "KEYWELL FINANCIAL GROUP LLC",
      "url": "https://advisorcensus.com/firm/keywell-financial-group-llc-linwood-nc-309246",
      "city": "Linwood",
      "state": "NC",
      "years_registered": 6,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "commissions"
      ],
      "enhanced": false
    },
    {
      "crd_number": 117868,
      "name": "Millennium Investment and Retirement Advisors, LLC",
      "name_as_filed": "MILLENNIUM INVESTMENT AND RETIREMENT ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/millennium-investment-and-retirement-advisors-llc-winston-salem-nc-117868",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 14,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 339796,
      "name": "Mittelman Jones Tax & Wealth",
      "name_as_filed": "MITTELMAN JONES TAX & WEALTH",
      "url": "https://advisorcensus.com/firm/mittelman-jones-tax-and-wealth-winston-salem-nc-339796",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 169862,
      "name": "Resolved Financial",
      "name_as_filed": "RESOLVED FINANCIAL",
      "url": "https://advisorcensus.com/firm/resolved-financial-winston-salem-nc-169862",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 12,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 104855,
      "name": "Salem Investment Counselors Inc",
      "name_as_filed": "SALEM INVESTMENT COUNSELORS INC",
      "url": "https://advisorcensus.com/firm/salem-investment-counselors-inc-winston-salem-nc-104855",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 47,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 298968,
      "name": "Scholar Financial Advising, LLC",
      "name_as_filed": "SCHOLAR FINANCIAL ADVISING, LLC",
      "url": "https://advisorcensus.com/firm/scholar-financial-advising-llc-winston-salem-nc-298968",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 2,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 144978,
      "name": "Semmax Financial Advisors, Inc.",
      "name_as_filed": "SEMMAX FINANCIAL ADVISORS, INC.",
      "url": "https://advisorcensus.com/firm/semmax-financial-advisors-inc-winston-salem-nc-144978",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 9,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 105710,
      "name": "Sheets Smith Wealth Management",
      "name_as_filed": "SHEETS SMITH WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/sheets-smith-wealth-management-winston-salem-nc-105710",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 38,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 299332,
      "name": "Teall Capital Partners, LLC",
      "name_as_filed": "TEALL CAPITAL PARTNERS, LLC",
      "url": "https://advisorcensus.com/firm/teall-capital-partners-llc-winston-salem-nc-299332",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 7,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 114471,
      "name": "Three Magnolias Financial Advisors",
      "name_as_filed": "THREE MAGNOLIAS FINANCIAL ADVISORS",
      "url": "https://advisorcensus.com/firm/three-magnolias-financial-advisors-winston-salem-nc-114471",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 25,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 150748,
      "name": "Timonier",
      "name_as_filed": "TIMONIER",
      "url": "https://advisorcensus.com/firm/timonier-winston-salem-nc-150748",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 17,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 315836,
      "name": "Twin City Private Wealth, LLC",
      "name_as_filed": "TWIN CITY PRIVATE WEALTH, LLC",
      "url": "https://advisorcensus.com/firm/twin-city-private-wealth-llc-winston-salem-nc-315836",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 170125,
      "name": "Verger Capital Management",
      "name_as_filed": "VERGER CAPITAL MANAGEMENT",
      "url": "https://advisorcensus.com/firm/verger-capital-management-winston-salem-nc-170125",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 12,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 119176,
      "name": "Westhampton Capital",
      "name_as_filed": "WESTHAMPTON CAPITAL",
      "url": "https://advisorcensus.com/firm/westhampton-capital-winston-salem-nc-119176",
      "city": "Winston-Salem",
      "state": "NC",
      "years_registered": 12,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 108199,
      "name": "Woodard & Co Asset Management Group Inc",
      "name_as_filed": "WOODARD & CO ASSET MANAGEMENT GROUP INC",
      "url": "https://advisorcensus.com/firm/woodard-and-co-asset-management-group-inc-bermuda-run-nc-108199",
      "city": "Bermuda Run",
      "state": "NC",
      "years_registered": 41,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 291425,
      "name": "Wrenn House Investments LLC",
      "name_as_filed": "WRENN HOUSE INVESTMENTS LLC",
      "url": "https://advisorcensus.com/firm/wrenn-house-investments-llc-winston-salem-nc-291425",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 8,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 307377,
      "name": "Your Capital Financial, LLC",
      "name_as_filed": "YOUR CAPITAL FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/your-capital-financial-llc-winston-salem-nc-307377",
      "city": "Winston Salem",
      "state": "NC",
      "years_registered": 6,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    }
  ],
  "states": [],
  "metros": [],
  "siblings": {
    "national": "/advisors",
    "state": {
      "path": "/advisors/nc",
      "label": "Financial advisors in North Carolina"
    },
    "metro": {
      "path": "/advisors/nc/winston-salem",
      "label": "Financial advisors in Winston-Salem, NC"
    },
    "city_pages": [],
    "fee_pages": [
      {
        "path": "/advisors/nc/winston-salem/fee-only",
        "label": "Fee-only financial advisors in Winston-Salem, NC",
        "firm_count": 11
      },
      {
        "path": "/advisors/nc/winston-salem/flat-fee",
        "label": "Flat-fee financial advisors in Winston-Salem, NC",
        "firm_count": 21
      },
      {
        "path": "/advisors/nc/winston-salem/hourly",
        "label": "Hourly financial advisors in Winston-Salem, NC",
        "firm_count": 16
      }
    ],
    "niche_pages": []
  },
  "csv": "https://advisorcensus.com/advisors/nc/winston-salem.csv",
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  },
  "sec_registrations_12_months": {
    "new_sec_registrations": 0,
    "sec_registered_at_start": 19,
    "per_100_registered": null,
    "national_per_100": 10.11,
    "as_of": "2026-10-01",
    "sentence": "No firm here registered with the SEC as an investment adviser over the 12 months to October 1, 2026.",
    "source": "https://advisorcensus.com/reports/monthly/2026-10"
  }
}
