{
  "path": "/advisors/nc/hourly",
  "url": "https://advisorcensus.com/advisors/nc/hourly/page/4",
  "page_type": "state_fee",
  "title": "Hourly financial advisors in North Carolina",
  "filters": {},
  "scope_total": 327,
  "faq": [
    {
      "q": "How many financial advisory firms are there in North Carolina?",
      "a": "AdvisorCensus lists 706 investment advisory firms with a principal office in North Carolina, from Form ADV filings as of October 2026: 299 SEC-registered, 367 state-registered, and 40 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in North Carolina?",
      "a": "292 of the 706 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in North Carolina offer financial planning?",
      "a": "486 of the 666 firms in North Carolina that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in North Carolina fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 292 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 327 investment advisory firms with a principal office in North Carolina that report hourly charges among their Form ADV Item 5.E compensation arrangements, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below, and read the methodology block for how this page is derived.",
  "about_market": null,
  "citation": "AdvisorCensus. Hourly financial advisors in North Carolina: 327 firms from Form ADV filings as of October 2026.",
  "total_firms": 327,
  "page": 4,
  "total_pages": 7,
  "sort": "name",
  "registration_types": {
    "sec": 135,
    "state": 192,
    "exempt": 0
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 142
    },
    {
      "code": "percentage_of_aum",
      "count": 296
    },
    {
      "code": "hourly",
      "count": 327
    },
    {
      "code": "subscription",
      "count": 4
    },
    {
      "code": "fixed",
      "count": 258
    },
    {
      "code": "commissions",
      "count": 12
    },
    {
      "code": "performance_based",
      "count": 9
    },
    {
      "code": "other",
      "count": 24
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 130
    },
    {
      "code": "5_to_9",
      "count": 76
    },
    {
      "code": "10_to_19",
      "count": 81
    },
    {
      "code": "20_plus",
      "count": 39
    },
    {
      "code": "not_reported",
      "count": 1
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 94
    },
    {
      "code": "25m_100m",
      "count": 69
    },
    {
      "code": "100m_500m",
      "count": 96
    },
    {
      "code": "500m_1b",
      "count": 16
    },
    {
      "code": "1b_5b",
      "count": 20
    },
    {
      "code": "over_5b",
      "count": 3
    },
    {
      "code": "not_reported",
      "count": 29
    }
  ],
  "firms": [
    {
      "crd_number": 334763,
      "name": "Innovest Strategies LLC",
      "name_as_filed": "INNOVEST STRATEGIES LLC",
      "url": "https://advisorcensus.com/firm/innovest-strategies-llc-raleigh-nc-334763",
      "city": "Raleigh",
      "state": "NC",
      "years_registered": 1,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 174411,
      "name": "Insight Folios",
      "name_as_filed": "INSIGHT FOLIOS",
      "url": "https://advisorcensus.com/firm/insight-folios-charlotte-nc-174411",
      "city": "Charlotte",
      "state": "NC",
      "years_registered": 7,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 312929,
      "name": "Integrated Wealthcare, LLC",
      "name_as_filed": "INTEGRATED WEALTHCARE, LLC",
      "url": "https://advisorcensus.com/firm/integrated-wealthcare-llc-durham-nc-312929",
      "city": "Durham",
      "state": "NC",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 336307,
      "name": "Integrative Planning, Inc.",
      "name_as_filed": "INTEGRATIVE PLANNING, INC.",
      "url": "https://advisorcensus.com/firm/integrative-planning-inc-cornelius-nc-336307",
      "city": "Cornelius",
      "state": "NC",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 106837,
      "name": "Investor Advisory Group",
      "name_as_filed": "INVESTOR ADVISORY GROUP",
      "url": "https://advisorcensus.com/firm/investor-advisory-group-charlotte-nc-106837",
      "city": "Charlotte",
      "state": "NC",
      "years_registered": 12,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 339421,
      "name": "Investorbloc",
      "name_as_filed": "INVESTORBLOC",
      "url": "https://advisorcensus.com/firm/investorbloc-339421",
      "city": null,
      "state": null,
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "subscription",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 305772,
      "name": "IP Financial Advisory Services LLC",
      "name_as_filed": "IP FINANCIAL ADVISORY SERVICES LLC",
      "url": "https://advisorcensus.com/firm/ip-financial-advisory-services-llc-charlotte-nc-305772",
      "city": "Charlotte",
      "state": "NC",
      "years_registered": 6,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 161683,
      "name": "Ironsides Asset Advisors, LLC",
      "name_as_filed": "IRONSIDES ASSET ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/ironsides-asset-advisors-llc-rocky-mount-nc-161683",
      "city": "Rocky Mount",
      "state": "NC",
      "years_registered": 13,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 304647,
      "name": "Iseler Financial",
      "name_as_filed": "ISELER FINANCIAL",
      "url": "https://advisorcensus.com/firm/iseler-financial-304647",
      "city": null,
      "state": null,
      "years_registered": 7,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 319491,
      "name": "JME Wealth Management",
      "name_as_filed": "JME WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/jme-wealth-management-raleigh-nc-319491",
      "city": "Raleigh",
      "state": "NC",
      "years_registered": 4,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 319379,
      "name": "Joel Adams and Associates Inc.",
      "name_as_filed": "JOEL ADAMS AND ASSOCIATES INC.",
      "url": "https://advisorcensus.com/firm/joel-adams-and-associates-inc-asheville-nc-319379",
      "city": "Asheville",
      "state": "NC",
      "years_registered": 4,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 145143,
      "name": "Jones Gregg Financial, LLC",
      "name_as_filed": "JONES GREGG FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/jones-gregg-financial-llc-charlotte-nc-145143",
      "city": "Charlotte",
      "state": "NC",
      "years_registered": 19,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 289147,
      "name": "JPFG Wealth Management, L.L.C.",
      "name_as_filed": "JPFG WEALTH MANAGEMENT, L.L.C.",
      "url": "https://advisorcensus.com/firm/jpfg-wealth-management-l-l-c-charlotte-nc-289147",
      "city": "Charlotte",
      "state": "NC",
      "years_registered": 8,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 292851,
      "name": "Keel & Long Financial Management, LLC",
      "name_as_filed": "KEEL & LONG FINANCIAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/keel-and-long-financial-management-llc-greenville-nc-292851",
      "city": "Greenville",
      "state": "NC",
      "years_registered": 8,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 309246,
      "name": "Keywell Financial Group LLC",
      "name_as_filed": "KEYWELL FINANCIAL GROUP LLC",
      "url": "https://advisorcensus.com/firm/keywell-financial-group-llc-linwood-nc-309246",
      "city": "Linwood",
      "state": "NC",
      "years_registered": 6,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "commissions"
      ],
      "enhanced": false
    },
    {
      "crd_number": 159955,
      "name": "Kiaros Advisors, LLC",
      "name_as_filed": "KIAROS ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/kiaros-advisors-llc-southern-pines-nc-159955",
      "city": "Southern Pines",
      "state": "NC",
      "years_registered": 9,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 293234,
      "name": "Kopka Financial, LLC",
      "name_as_filed": "KOPKA FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/kopka-financial-llc-wilmington-nc-293234",
      "city": "Wilmington",
      "state": "NC",
      "years_registered": 8,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 142477,
      "name": "Koury Capital Management, LLC",
      "name_as_filed": "KOURY CAPITAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/koury-capital-management-llc-142477",
      "city": null,
      "state": null,
      "years_registered": 14,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 117816,
      "name": "Kuhn Advisors, Inc.",
      "name_as_filed": "KUHN ADVISORS, INC.",
      "url": "https://advisorcensus.com/firm/kuhn-advisors-inc-durham-nc-117816",
      "city": "Durham",
      "state": "NC",
      "years_registered": 33,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 118469,
      "name": "Laurel Wealth Advisors, LLC",
      "name_as_filed": "LAUREL WEALTH ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/laurel-wealth-advisors-llc-charlotte-nc-118469",
      "city": "Charlotte",
      "state": "NC",
      "years_registered": 18,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 157113,
      "name": "Leamnson Capital Advisory, LLC",
      "name_as_filed": "LEAMNSON CAPITAL ADVISORY, LLC",
      "url": "https://advisorcensus.com/firm/leamnson-capital-advisory-llc-157113",
      "city": null,
      "state": null,
      "years_registered": 2,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 284863,
      "name": "Legacy One Wealth Management",
      "name_as_filed": "LEGACY ONE WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/legacy-one-wealth-management-284863",
      "city": null,
      "state": null,
      "years_registered": 10,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 123144,
      "name": "Legacy Resources NC, LLC",
      "name_as_filed": "LEGACY RESOURCES NC, LLC",
      "url": "https://advisorcensus.com/firm/legacy-resources-nc-llc-123144",
      "city": null,
      "state": null,
      "years_registered": 2,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 329837,
      "name": "Legacy Wealth Management",
      "name_as_filed": "LEGACY WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/legacy-wealth-management-charlotte-nc-329837",
      "city": "Charlotte",
      "state": "NC",
      "years_registered": 2,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "commissions"
      ],
      "enhanced": false
    },
    {
      "crd_number": 331204,
      "name": "Legs Financial",
      "name_as_filed": "LEGS FINANCIAL",
      "url": "https://advisorcensus.com/firm/legs-financial-331204",
      "city": null,
      "state": null,
      "years_registered": 2,
      "raum_band": "under_25m",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 116344,
      "name": "Lewis Financial Management, LLC",
      "name_as_filed": "LEWIS FINANCIAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/lewis-financial-management-llc-raleigh-nc-116344",
      "city": "Raleigh",
      "state": "NC",
      "years_registered": 24,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 143672,
      "name": "Liberated Investor Advisors, LLC",
      "name_as_filed": "LIBERATED INVESTOR ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/liberated-investor-advisors-llc-old-fort-nc-143672",
      "city": "Old Fort",
      "state": "NC",
      "years_registered": 19,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 131181,
      "name": "Lincoln Investment Advisers, LLC",
      "name_as_filed": "LINCOLN INVESTMENT ADVISERS, LLC",
      "url": "https://advisorcensus.com/firm/lincoln-investment-advisers-llc-chapel-hill-nc-131181",
      "city": "Chapel Hill",
      "state": "NC",
      "years_registered": 22,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 288557,
      "name": "Linden Thomas Advisory Services, LLC",
      "name_as_filed": "LINDEN THOMAS ADVISORY SERVICES, LLC",
      "url": "https://advisorcensus.com/firm/linden-thomas-advisory-services-llc-charlotte-nc-288557",
      "city": "Charlotte",
      "state": "NC",
      "years_registered": 9,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 297904,
      "name": "Live Oak Private Wealth, LLC",
      "name_as_filed": "LIVE OAK PRIVATE WEALTH, LLC",
      "url": "https://advisorcensus.com/firm/live-oak-private-wealth-llc-wilmington-nc-297904",
      "city": "Wilmington",
      "state": "NC",
      "years_registered": 8,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 291548,
      "name": "Lumina Wealth Management, LLC",
      "name_as_filed": "LUMINA WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/lumina-wealth-management-llc-wilmington-nc-291548",
      "city": "Wilmington",
      "state": "NC",
      "years_registered": 8,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 343127,
      "name": "Mansa Wealth Advisory, LLC",
      "name_as_filed": "MANSA WEALTH ADVISORY, LLC",
      "url": "https://advisorcensus.com/firm/mansa-wealth-advisory-llc-343127",
      "city": null,
      "state": null,
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 118144,
      "name": "Mark R. Lemmond CPA, PLLC",
      "name_as_filed": "MARK R. LEMMOND CPA, PLLC",
      "url": "https://advisorcensus.com/firm/mark-r-lemmond-cpa-pllc-carthage-nc-118144",
      "city": "Carthage",
      "state": "NC",
      "years_registered": 25,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 164623,
      "name": "Marquise Wealth Management, LLC",
      "name_as_filed": "MARQUISE WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/marquise-wealth-management-llc-charlotte-nc-164623",
      "city": "Charlotte",
      "state": "NC",
      "years_registered": 14,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 145151,
      "name": "Masonboro Advisors",
      "name_as_filed": "MASONBORO ADVISORS",
      "url": "https://advisorcensus.com/firm/masonboro-advisors-wilmington-nc-145151",
      "city": "Wilmington",
      "state": "NC",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
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    "license": "https://creativecommons.org/licenses/by/4.0/",
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